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: : (http://www.duosuccess.com/TCM/001a01080301g01d060113.htm)

(Hypotonic): , (Isotonic): (Hypertonic): (http://www.duosuccess.com/TCM/001a01080301g01d060113.htm)

1938, ()1965, 1987,,1988,2004, 6 (http://www.industrysourcing.com/big5/IBN/0611/bao1.htm)

, Mintel20032008Regular576 681,56020031,74020083,4501,1002009 (http://www.bia.org.tw/style/content/CN-02a/news_detail.asp?id=20953&thelev=2&lang=1&customer_id=1135&name_id=16664)

3000, 49%38%,

Sports Drink Market http://researchwikis.com/Sports_Drink_Market))

2009 (http://www.pollster.com.tw/report/393/pollster-20090813-1265-hinet.html)

FIN28.42632.028.017.030.11 7.16.68.07.14.47.78 42.049.053.635.038.517.75

44.91%354451.70%4556.25%(www.pollster.com.tw)

Sports Drink Market (http://researchwikis.com/Sports_Drink_Market)

BrandMarket ShareGatorade44.3%Powerade13.2%Gatorade Frost9.2%Gatorade Rain8.6%Gatorade All stars7.5%Gatorade X factor 5.9%Gatorade Fierce5.4%Powerade Option1.1%Gatorade Xtremo1.0%Gatorade A.M.1.0%

: 5, : (http://www.duosuccess.com/TCM/001a01080301g01d060113.htm)

1520150250

(http://www.duosuccess.com/TCM/001a01080301g01d060113.htm)

: : : , : : , , , : Are Sports Drinks Helpful or Harmful? (http://www.associatedcontent.com/article/1727752/are_sports_drinks_helpful_or_harmful.html)

SWOT

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(http://times.hinet.net/times/article.do?newsid=3057716&option=finance)2009 (http://www.bia.org.tw/style/content/CN-02a/news_detail.asp?id=20953&thelev=2&lang=1&customer_id=1135&name_id=16664) (http://www.bia.org.tw/style/content/CN-02a/news_detail.asp?id=20147&thelev=2&lang=1&customer_id=1135&name_id=16664) (http://www.duosuccess.com/TCM/001a01080301g01d060113.htm)Sports Drinks (http://www.brianmac.com.uk/drinks.htm) (http://www.industrysourcing.com/big5/IBN/0611/bao1.htm) (http://www.bia.org.tw/style/content/CN-02a/news_detail.asp?id=18264&thelev=2&lang=1&customer_id=1135&name_id=16664) (http://john543443.wordpress.com/2008/10/12/%E9%81%8B%E5%8B%95%E9%A3%B2%E6%96%99%E7%9A%84%E7%A7%98%E8%BE%9B/)2009 (http://www.pollster.com.tw/report/393/pollster-20090813-1265-hinet.html)Sports Drink Market (http://researchwikis.com/Sports_Drink_Market)Are Sports Drinks Helpful or Harmful? (http://www.associatedcontent.com/article/1727752/are_sports_drinks_helpful_or_harmful.html)

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