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USING BUSINESS WAR GAMING TO
GENERATE ACTIONABLE INTELLIGENCE
圖資三 江如意 詹念琪 歐怡安
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Introduction
Wargame Concepts
Selected
Wargame Tools
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Introduction
Wargame Concepts
Selected
Wargame Tools
•Jay Kurtz
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KappaWest 總裁
Jay Kurtz
• Having a basic
understand
of the Business
Wargame
• Do you need a Business
Wargame?
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Introduction
Wargame Concepts
Selected War game Tools
• What is a Business Wargame?• Wargame structure• Wargame Purposes• “Green Path” v.s. “Red Path”• Is a Business Wargame appropriate?
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What is a Business Wargame?
RPG (role-played game)
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What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
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What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
Real or fictional situation
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What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
Multiple parties
represented
Real or fictional situation
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Team in a Business Wargame
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Team in a Business Wargame
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Team in a Business Wargame
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Team in a Business Wargame
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Business Wargame Purposes
Support “Green Path”
planning
Generate the intelligence
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“Green Path” V.S. “Red Path”
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“Green Path” V.S. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
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“Green Path” v.s. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
Future Reality
•Markets
•Channels
•Customers
•Goals
•Competition
•Shareholder
expectations
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“Green Path” v.s. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
Future Reality
•Markets
•Channels
•Customers
•Goals
•Competition
•Shareholder
expectations
Red Path
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“Green Path” v.s. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
Future Reality
•Markets
•Channels
•Customers
•Goals
•Competition
•Shareholder
expectations
Red Path
Green Path
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Business Wargame Purposes
Support “Green Path” planning
Generate the intelligence
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Business Wargame Purposes
Look Forward to
“the Future”
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External Situation Internal Situation
Is a Business Wargame appropriate?
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External Situation Internal Situation
Is a Business Wargame appropriate?
The market is shifting.
New competitors are
entering the market.
A significant competitor
is shifting it’s strategy.
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External Situation Internal Situation
We are over confident.
We have a poor
consensus.
We’re doing “red path”
planning.
Is a Business Wargame appropriate?
The market is shifting.
New competitors are
entering the market.
A significant competitor
is shifting it’s strategy.
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Introduction
Wargame Concepts
Selected Wargame Tools
•Where tools fit in Wargame process•“Big Picture”•Mapping
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Where tools fit in wargame process
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Where tools fit in wargame process
Data
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Where tools fit in wargame process
Informatio
n
Data
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Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
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Plain
&
Action
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
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Plain
&
Action
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Success
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The “Big Picture”
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Mapping
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Mapping
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Mapping
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Mapping
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Mapping
Keep investing
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Mapping
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Mapping
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Mapping
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Mapping
Keep investing in
B 、 D 、 H 、 J
Selling A & C to
Competitor Green
and let them fight it
out
Not invest much in
E
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Question?