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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
WEEK TWO:
OUT AND ABOUT
THE D.R.E.A.M SYSTEM
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Week 1: Ready > Aim > Fire
Week 2: Out and About
Week 3: Meet and Greet
Week 4: Build Your Audience
Week 5: Advanced Attraction Tactics
Week 6: Create Your Funnel
THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Week 1: Ready > Aim > Fire
Week 2: Out and About
Week 3: Meet and Greet
Week 4: Build Your Audience
Week 5: Advanced Attraction Tactics
Week 6: Create Your Funnel
THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System
![Page 5: © Sam AshdownThe D.R.E.A.M Lead Generation SystemWeek 2 THE D.R.E.A.M SYSTEM The Ultimate Lead Generation System](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649d345503460f94a0a610/html5/thumbnails/5.jpg)
© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
There isn’t a CLIENT shortage….
…..there’s a TRUST shortage.
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
CANVASSING
• Mass leaflet campaigns
• Direct mail
• 50/50 – 20/20
• Sold in your street
• Touting.
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Canvassing is NOT deadbut it does need the kiss of
LIFE
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
market
mediummessage
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
The Quantity vs Quality Equation
INNOVATIVE
SAFE
QUANTITY QUALITY
You
r m
aile
r
Response
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
The Quantity vs Quality Equation
CreativeInnovativeExpensive
SafeSame-oldCheap
LESS QUALITY MORE QUALITY
HIGH RESPONSE LOW RESPONSE
5 - 10% 0.3 - 0.7%
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
DON’T do this
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Don’t even THINK of doing this
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Good idea – poor design
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Interesting strategy…
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Under the radar: selling without selling
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
You don’t have to send A5 postcards
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Thought you might like to see
this. Sold for full asking price
in 2 weeks!
Sam
Try this?
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
IDEAS TO TRY
• Letter to losts “we’ve sold all these” - if you’d like to be on the list next month, give us a call.
• “Discover the secret we use to Sell our clients’ houses faster, for more Sell on average 6 days faster Sell on average for £2000 more”
• Call for a free consultation to find out if now is the right time to sell your (type of) home
• SAME DAY market appraisals
• 20 MINUTE valuations
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
CANVASSING -> ONLINEOptin incentive
•Colouring competition
•Local quiz (where is this? photos)
•Selling checklist (printable version here>>)
•A list of all the sold prices in their streetSend by post:
•Starbucks voucher
•Packet of seeds
•Pot plant
•Window washIntegration
•Recipe + free ingredient
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Personal URL of street or areawww.mkiea.co.uk/nightingaleavenuewww.mkiea.co.uk/churchstreetwww.mkiea.co.uk/greenlane
Leads to
• Video
• Guide with photos
• Local information
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Gather your own intelligence
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Don’t target the property
target the people
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Always write to an audience of one
make her look good
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Forget trying to find clients…..
Look for the RESPONDERS
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
The Effort TriangleOffice visit
Post
Phone
Form
TextSM
EASY
HARD FEW
LOTS
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Conversion =
motivation - friction
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Response =
incentive - effort
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
VENDORS LANDLORDS
RESPONDERSRESPONSIVE VENDORS
RESPONSIVE LANDLORDS
RESPONSIVE VENDOR/LANDLORDS
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Response = information
DISCARD NURTURE
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Canvassing on steroids…..
…..hand delivered
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Ask questions
• How long have you lived here?
• Which agent springs to mind?
• Are you on Facebook?
Thank you gift
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
TEST then clone
• Penetration, not saturation
• Fail forward
•Don’t outspend - outSMART
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
Anything you do more than once…
should be a
system
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
HOMEWORK
• Watch A Year of Canvassing Ideas
• Think about which of these ideas you could
implement
• Test and measure results
• Send Sam any canvassing designs for
feedback (if you dare)
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© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2
WEEK 3: MEET AND GREET
SEE YOU NEXT WEEK!
Facebook pageCheck-ins – wins and challengesShare, support and ask