SOCIAL MARKETINGHow to create a simple strategy for your social media?
They key for a strong brand is the trust youproject. Do this through consistency.
PEW RESEARCH CENTER
Social Media Fact Sheet in US (Link)
SOCIAL MEDIA STRATEGYSYNC BRANDING
Let’s sync your branding profile through social media:
Image/Logo
Bio
Links
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
xample
SOCIAL MEDIA BRAND VOICE
By Stephanie Schawb (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
SOCIAL MEDIA STRATEGYCONTENT & CONTEXT
Let’s define what social media platforms are best for your public:
Choose your tools
Choose what to share in each one of them
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
SOCIAL MEDIA CHEAT SHEET
By likeable media (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
xample
SOCIAL MEDIA STRATEGYPLAN
Let’s define an specific plan for your brand according with your goals:
Let’s choose the frequency of your publications
Let’s use our tools to make this happen
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
CALENDAR TEMPLATE FORSOCIAL MEDIA
By HubSpot (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
SOCIAL MEDIA STRATEGYPLAN
Let’s choose the frequency of your publications:
Facebook: 3 to 5 times per day.
Twitter: 5 to 10 times per day.
Instagram: 2 to 4 times per day.
Linkedin: 1 to 2 times per day, only weekdays.
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
FREQUENCY OF POSTING INFOGRAPHIC
By Octavio Regalado (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
xample
SOCIAL MEDIA STRATEGYEXECUTE
Let’s program all the content we can, for this is necessary:
Create content in advance (1Q)
Program content
Choose a content management (Hootsuite or Buffer)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE
xample
TAKE CARE OF TACTICAL ASPECTS1. Define your target audience
2. Assign tools and team
3. How you handle criticism?
APPLY WHAT YOU’VE BEENLEARNING