Mu xe t xung gi th thm ti Vit Nam
Mu xe tCaptiva hay Honda Civic xung gi th thm ti Vit Nam.
Chng kin mymu xe tlm ma lm gi th trng.Vy m nm sau c th mt ht, ri tt xung y bng xp hng. C nhng nguyn nhn c hu t ch quan hng xe, t pha khch hng v cng c l do khch quan t sc cnh tranh th trng. Nhng tu li, vn nm s thc thi ca mi nh sn xut, c chu thay i hay khng?
Chevrolet Captiva
Chevrolet Captiva v nc sau khi thnh cng ti th trng Hn Quc. Thnh cng n vi chic SUV c nh ngoi mong i ca hng khi to nn cn st mua hng cha tng c, bi m ra nhu cu tiu dng mi, xe nhp khu vi kiu dng th thao, hin i, phong cch vn hnh nam tnh, n nh. Hai nm lin tip sau l khong thi gian hnh phc nht, to mc son trong s nghip kinh doanh ca GM ti Vit Nam.
Nhng nhng nhc im dn l ra cng vi s suy gim ca kinh t nhng nm khng hong t 2009 khin Captiva bn chm hn, tt dc khng phanh ri xung y m khng th vc li. T ch bn c 500 xe mi thng, n nay Captiva lt t khng ni 5 xe mi thng.
Honda Civic
Honda Civicc ng vai tng t nh Captiva, khi th trng cha c nhiu s la chn? Cu tr li ch ng mt phn, bi chnh Civic chng minh sc ht t s mi m khi trn th trng c nhng ci tn thnh cng khc nhAltishayLacetti. Nhng khi i th i mi, th Honda li bo th.
Civiccn khuyt im n, im m ln ct A, v theo ngy thng kiu thit k khng thay i t th h ny sang th h khc, khin khch hng khng cn xc nh c "Civic gi hay tr?". Chic sedan c C lp l, khng nh hnh r dnh cho i tng no, v c th tng t nh Captiva, m dn trong tm tr ngi tiu dng.
Mitsubishi Triton
Thi imTritonbt u xut hin ti Vit Nam, d dng nhn thy nhng on phim qung co, poster v chic bn ti nhiu ni. D khng phi l ci tn tin phong, nhng li th hnh dng lc lng, ng c bn b truyn thng Mitsubishi khin Triton tr thnh th lc ln trong phn khc bn ti.
Tritonkhng phi mu xe to khe kiu vm v nhRanger, m ngay t u ng nt Triton c s pha trn mt m nh sedan, cho thy mt hnh nh bn ti t tn, va phi v khng qu c tnh, l la chn ph hp vi s ng.
Nhng qua thi gian, Triton dn ht hi trong cuc chy ua mt th trng m th hiu khch hng thay i nhanh, kh on nh Vit Nam.Ford Ranger,Mazda BT-50vn ln nhanh chng nh nhng tnh nng cng ngh, Toyota Hilux theo sau vi li th gi bn li, cn Triton th m dn khi khng c thay i bt kp nhu cu khch hng, tr v cui bng xp hng cng Chevrolet Colorado v Isuzu D-Max.
