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Haberdasherylondon

COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED

We are a small design agency,experimenting on behalf of courageous brands

focused on convergence of Product Design, Media, and Arts,

to fuel the creation of exceptional experiences.

‘Pigmies standing on the shoulders of giants see further than the giants themselves’ - Lucan

Haberdasherylondon


CLIENT LIST:Bayesline BBC Between the eyes British Film Institute Channel Four Films Chris Levine / BMW Chris Levine / Grace Jones Chris Levine / Massive Attack Cleanslate Colonel Blimp Coral Bark Fjord Freestate General Public Agency Gort Scott Architects Grasshopper Films Greenhill McCarron Homecorp Memori Metropolitan Film School Nokia O2 OnCommunications Orange Point Blank Selfridges & Co Seren Sony Third Films Truman Brewery UK Film Council Vodafone

SELFRIDGES“I have collaborated with a huge range of people over my career here at Selfridges and Haberdashery have proven to be the best. They have a winning combination of charm, creative talent, passion in what they do and a fantastic understanding of materials. I am sure this is the start of a brilliant future for the founding trio…”- Rebecca Bateman, Concept Manager

Adobe“We love the vision displayed by Haberdasherylondon… we hope to be involved with their developmenent into a bright future… they represent exactly what the adobe system tries to bring out of the creative process.”- Emma Wilkinson

Nokia “Haberdasherylondon have exactly the kind of approach to creativity that will thrive as the importance of ‘experience’ increases year upon year.”.- Hannah Ford, Senior Design manager

Between The Eyes“It’s always a pleasure to work with Haberdashery, they are always able to develop great creative solutions, on time and on budget.”- Ben Pugh, Producer + Co-Founder

Channel 4 / UK Film Council“Haberdashery were able to understand the depth and integrity of our film and translate this into engaging imagery we can use worldwide”.-Duane Hopkins, Director of 35mm feature ‘Better Things’

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Artworks

Flower of LifeDesign + Engineering + Construction for light artist Chris Levine

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‘FLOWER OF LIFE’ BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon. By revolutionary light artist Chris Levine. Haberdasherylondon were commissioned by Chris Levine to assist in the Design, Engineering, and Development of the Flower of Life. With over 700 moving laser beams, this dynamic artwork was featured in 2008 at the Singapore Biennale.


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‘FLOWER OF LIFE’ BY CHRIS LEVINE . Designed and Engineered by Haberdasherylondon. The artwork is constructed of Dichroic Glass, Perspex and Aluminum. 1.2m Diameter.


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‘FLOWER OF LIFE’ BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon. Computer automated design and engineering processes are preformed in-house, helping Haberdasherylondon to deliver successful designs.

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Visual Echo Devices by Chris Levine EDITION OF 9 Haberdasherylondon were commissioned by Chris Levine to assist with Design, Engineering, and Development of this series of light based artworks for the 2008 Singapore Biennale

All image rights reserved

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Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon. over 560 LED’s are programmed to work in conjunction with the human eye to construct a hyper-real subliminal image for the viewer.

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Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon.

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EXPERIMENT 1.10

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EXPERIMENT 1.10 Programmable light environments for stills photography and stop motion animation. An experimental development by Haberdasherylondon.

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UNTITLED#13 Commission by Selfridges&Co. Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m

Untitled #13 - Detail and EvolutionReclaimed Victorian Timber, Mild Steel, Perspex, LED

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UNTITLED#13 Commissioned by Selfridges&Co. Over 673 unique pieces of reclaimed Victorian Timber were shaped suit the sculpture.

Untitled #13Reclaimed Victorian Timber, Mild Steel, Perspex, LED

Dimensions: 5000 x 4000 x 2700

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UNTITLED#13 Commissioned by Selfridges&Co. Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m

Untitled #131 of 785 components within the Untitled-13 sculpture.

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UNTITLED#13 Commissioned by Selfridges&Co. The contrasting laminate of materials plays a vital role in not only in the energy of the sculpture, but in the story it communicates.

Untitled #13Early development models.

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UNTITLED#13 Commissioned by Selfridges&Co. Hundreds of models and simulations were generated to understand how the sculpture interacts with changing light conditions.

Untitled #13 - Alternate ConfigurationReclaimed Victorian Timber, Mild Steel, Perspex, LED

Dimensions: 18000 x 800 x 2700

Haberdasherylondon


UNTITLED#14 Sculptural Exploration U14 is the next in the series of sculptures by Haberdasherylondon exploring the role of ambition in human nature. Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 25m x 1m x 3m

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‘ONE’ British Film Institute EDITION OF 5 Haberdasherylondon were commissioned by the BFI to design a sculpture to celebrate the lifetime achievement of their recently inducted fellows.

British Film InstituteLifetime Achievement Award

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‘ONE’ British Film Institute EDITION OF 5 The sculpture is the inspired embodiment of film making, reminiscent of both the director’s lens and the number of frames per second used in both traditional celluloid (24fps) and digital (25fps) film formats.


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‘ONE’ British Film Institute EDITION OF 5The BFI fellowship sculpture traces the historical foundation of the moving image. Crafted from 24 layers of blue Norwegian glass, with a single clear 25th layer, the sculpture interacts dramatically with natural light.


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‘ONE’ British Film Institute EDITION OF 5

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EXPERIMENT 1.09 Ongoing experimentation is a fundamental part of Haberdasherylondon. Keeping us inspired, one step ahead and better equipped to respond to respond to the creative needs of clients. Through experimentation we help to encourage our clients to expect more.

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NOKIA Development of image generation methods for mobile phone displays.

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Product Design

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ECOPULSE - DEVELOPED FOR SPROUTAn environmentally friendly, solar powered air freshener. Designed, Engineered, and Developed through to fully working prototype for Sprout.

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MEMORI Design + Engineering of a revolutionary digital photo frame featuring a gesture based user interface to display audio, image and video media through a wireless home network. Designs developed through to a fully finished working prototype.

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PROTOTYPE 1 -3 PROTOTYPE 4

MEMORI Multiple forms and interactive methods were explored in the early stages of development. These explorations lead to the development of 3 functioning prototypes, each informing the next, and capable of providing valuable user feedback on the design and function.

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SONY - CONCEPT PRODUCT DEVELOPMENT Design + Engineering of a working prototype unit for Sony / Point Blank. The concept product wad designed and built within 72 hours for the filming in ‘Tomorrow Today’, an internal promotional film.

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SONY - CONCEPT PRODUCT DEVELOPMENT Design + Engineering of a working prototype unit for Sony / Point Blank. The concept product wad designed and built within 72 hours for the filming in a ‘Tomorrow Today’ internal promotional film.

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‘INFINI-SCENO-MATIC’ FOR SELFRIDGES&CO. EDITION OF 3The Infini-Sceno-Matic concept products were commissioned Selfridges&Co for display within their concept store windows along Orchard St.. The Infini-Sceno-Matics are a tongue-in-cheek ‘no-tech’ high definition display system.

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‘INFINI-SCENO-MATIC’ EDITION OF 3 Each Infini-Sceno-Matic features multi-layered loops of transparent acetate. Each loop contains different characters within the scene. With the acetate loops moving at different speeds, the products tell a story of several different characters participating in a ‘Wacky Race’ around London. .

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Specialist Media Production

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BMW-SEE HOW IT FEELS Bespoke laser based lighting projection system design for Chris Levine / BMW

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MINISTRY OF SOUND - ‘DESTINATION CALABRIA’ Production Company - Between the Eyes. Director - Eran Creevy

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THE EARLIES - ‘BAD IS AS BAD DOES’ Production Company - BBC/WARP/CORAL BARK Director - Liam Garvo

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