Download - 整合營銷實戰案例課程1- TouchUp Group
![Page 1: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/1.jpg)
整合營銷實戰案例課程 1- Touch Up Group
![Page 2: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/2.jpg)
寫在紙上有關你要發佈的訊息點
![Page 3: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/3.jpg)
最後選出的社交媒體,寫出是季網絡宣傳的方式。交給上司看時要將公司網頁放置中位。
![Page 4: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/4.jpg)
紅海 VS 藍海 紅海 = 傳統營銷方式,搶對手的客
人而變成自己的客人 藍海 = 開拓一個新的市場來吸納更
多客人
![Page 5: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/5.jpg)
藍海策略
![Page 6: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/6.jpg)
Blue Ocean Strategy 一書是在 2005 年出版。 書中的十章規條全是藍海人要跟隨的法則。 書中有兩項規條,一 ) 科技革新化,學習新科
技淘汰舊科技。如 iPhone5 淘汰 iPhone4 二 ) 面向觀眾要向最大數值。如要設計一隻手
機遊戲,設計師要以美國或國內玩家為主。因這兩個地區的手機是最大數值。如設計師以香港玩家為主,產品只能融合港人而不會有大量玩家願意付費。情況如電影業一樣。
![Page 7: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/7.jpg)
全部從事藍海生意人如馬雲,馬化騰等都是以藍海策略及 Steve Jobs 自傳為根基。
建議大家買書觀看。 Steve Jobs 自傳可以看中文版 藍海策略 Blue Ocean Strategy 要一定
要看英文版
![Page 8: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/8.jpg)
Blue Ocean Strategy Review
http://chieformula.blogspot.hk/2011/03/blue-ocean-strategy-chapter-1-creating.html
![Page 9: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/9.jpg)
全部十章讀後感我已寫在 Google blog 上
看完書本每一章後可上網再入參考 登入 http://chieformula.blogspot.hk 在 search 一欄鍵入章數如 Blue ocean strategy chapter 1 / 2
![Page 10: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/10.jpg)
![Page 11: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/11.jpg)
水舞間
http://www.youtube.com/watch?v=T0ppTqJKV6g http://www.youtube.com/watch?v=IkX3b4RlOVo
![Page 12: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/12.jpg)
![Page 13: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/13.jpg)
![Page 14: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/14.jpg)
![Page 15: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/15.jpg)
Jeremy Lin inspires drink, food concoctions at New York restaurants
![Page 16: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/16.jpg)
![Page 17: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/17.jpg)
![Page 18: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/18.jpg)
賈伯斯傳 P. 770 有些人會說:「給消費者想要的東
西。」但這不是我的做法。我們必須在消費者知道自己想要什麼東西之前,就幫他們想好了。我們的任務是預知,就像看一本書,儘管書頁上還是一片空白,我們已可讀出上面寫的東西。
![Page 19: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/19.jpg)
http://www.youtube.com/watch?v=oK6SlJBDVow
![Page 20: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/20.jpg)
What is the difference between Marketing officer and Advertising officer?Advertising officer would like to input passion in his duty. Marketing officer wouldn’t like work within the office hour only.
![Page 21: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/21.jpg)
One of the facebook adv
![Page 22: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/22.jpg)
美心西餅 x Angry Birds「飛一般」的白色「憤怒」聖誕
![Page 23: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/23.jpg)
The advertising message should contain 70% of friendship’s advice, lifestyle, hot news and 30% of product info. Don’t write up an advertising message which looks like a commercial message.
![Page 24: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/24.jpg)
蘋果的行銷哲學 Steve Jobs 自傳 P.128 麥克·馬庫拉(“Mike” Markkula) , CEO of
apple ,同理心 similarity ,有賣點 focus ( 賣點只可以一點 ) ,聯想 imagination
Steve Jobs, former CEO of apple: Good artists copy. Great artists steal.
![Page 25: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/25.jpg)
http://www.payeasy.com.tw
![Page 26: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/26.jpg)
![Page 27: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/27.jpg)
http://data.weibo.com/top/
![Page 28: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/28.jpg)
可在排行榜找出國內熱門藝人及娛樂文化
![Page 29: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/29.jpg)
![Page 30: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/30.jpg)
![Page 31: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/31.jpg)
![Page 32: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/32.jpg)
Technolog Innovation example: 火鳳燎原.留下我美夢
http://www.youtube.com/watch?v=5trCfsDYABo
我自問是老一輩的,不太認識現在的漫畫人物,但我十分欣賞你的創 作精神!你的創作,使新舊文化得以融合,十分難得。
![Page 33: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/33.jpg)
![Page 34: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/34.jpg)
http://www.fnb.hk/forum/thread-17911-1-1.html
![Page 35: 整合營銷實戰案例課程1- TouchUp Group](https://reader034.vdocuments.net/reader034/viewer/2022050804/54b7a5064a79593c588b45ca/html5/thumbnails/35.jpg)
原少風博文 健康生活網 http://goo.gl/ZSoCFr 中小企資源網 http://goo.gl/Mf5pI7