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Black Friday and Cyber Monday are
usually a marketing frenzy. 2016 was
no different.
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Here are our favorite emails
from this year.
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Valfre
Valfre uses a GIF to entice their recipients to
shop. This, paired with cute, on brand creative
makes for an irresistible combo.
Click the image to view the entire email.
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Urban Outfitters
This email’s best weapon is the subject line.
They give the deal away early in a very
creative way and their audience can’t resist
opening their email.
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Product Hunt
Everyone loves animals. Product hunt found a
way to capitalize on this and pull on all the
right heart strings with their Cyber Monday
email. This cute cat GIF is truly a present.
Click the image to view the adorable GIF.
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Delta
GIFs are obviously so hot right now. Delta
used one in conjunction with a countdown
timer to add eye catching motion and ramp
up urgency. Double whammy!
Click the image to view the GIF.
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Le Tote
Le Tote leveraged their audience’s curiosity
and fear of missing out by teasing them with a
secret offer. Their email came with a scrolling
gif that went through different discount
amounts. They needed to click out to see
what their personal savings would be.
Click the image to view the GIF.
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Jason Markk
This super sleek email features a neon sign
GIF where the lights flicker on and off. They
also leverage FOMO with their copy, letting
their audience know this is their last chance to
save.
Click the image to view the GIF.
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Cool Material
Cool Material knows we have a short
attention span, so they give us a brief,
digestible preview of all their best stuff with a
GIF.
Click the image to view the GIF.
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Alaska
Alaska uses our desire to see new places to
drive more purchases. The scenery behind
the window changes each time it opens
revealing a different, exciting destination.
Click the image to view the GIF.
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Dominos
Dominos knows what the kids want. They want
pizza and emojis. In a successful attempt to
stay relevant they used emojis in their subject
line.
Pretty cute huh?
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Macy’s
Macy’s is the king of FOMO and this email is
no exception. This email screams “DO NOT
MISS OUT!” in the best way. Macy’s also does
a good job of driving to store with their
exclusive deals.
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Obviously GIFs, emojis and leveraging
FOMO were huge trends this year.
Make sure to get on the bandwagon in
2017.
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