Transcript
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10 FREE WAYS TO INCREASE YOUR ONLINE AUDIENCE

APSE June 2009Pittsburgh, Pa.

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ONE.MORE. CLICK.

What “audience” is all about:

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Who’s your marketing department?

It’s

YOU!

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Pickle? Tomato? Facebook!

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The well-known

and the more obscure

1. NETWORK AND PROMOTE!

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PhotosVideos (mogulus.com)Art elements (word clouds, wordle.net)Games (quizzes, http://www.mystudiyo.com/create)

Chats (CoverItLive.com)

2. Creation Station

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Unmute your audience!

3. Comment Control

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4. Find the hidden e-mail lists

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Meet your audience – face to face!

6. “Citizen Jane” Projects

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7. Find the Fanatics!

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WEATHERSPOTTERS

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Columnists must be bloggers, too.

8. Blog it!

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9. Multimedia: The Big Tease

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10. Know your metrics

Kyle Tucker’s audience:

How’d they get here?

• Direct links • TechSidelin

e.com • Google

search • MySpace

Where do they live?

• U.S. • Canada • Great

Britain • Germany

Who’s the Internet provider?• Cox • Verizon • Comcast • Road

Runner

What’s the browser?• IE7• IE6• Firefox• Safari

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And one last thing:

DIY!

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ONE.MORE. CLICK.

What “audience” is all about:

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Poynter-McCormick Change Leaders Fellowship Program

The Poynter Institute

McCormick Foundation

The Virginian-Pilot, PilotOnline.com

Deb Markham, producer, HamptonRoads.com

Credits:

PilotOnline.com


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