Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Bound for Greatness: A free webinar series by Blackbaud
#liveInt 12
BRAND
#liveInt 13
IS A FEELING. IS PERSONALITY.IS A POINT OF VIEW.
IS SUPPORTER-CENTRIC VALUES.
A BRAND
..D
x
#liveInt
foundations
14
of successfulwebsites
#liveInt
SHARE INFORMATION
MORE EFFECTIVELY
15
#liveInt
COMMUNICATE IN A
PERSONALIZED MANNER
16
#liveInt
SUPPORT ORGANIZATIONAL GOALS
17
#liveInt
BUILD A COMMUNITY
STRENGTHEN RELATIONSHIPS
&
18
#liveInt
SOME INTERESTING FACTS
19
NEW!
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
#liveInt
SOME INTERESTING FACTS
19
NEW!
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
#liveInt
SOME INTERESTING FACTS
19
NEW!
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
#liveInt
SOME INTERESTING FACTS
19
NEW!
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
#liveInt
how do we get from
good to great
20
#liveInt
#liveInt
#1 EVERY PIXEL HAS A PURPOSE
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#2 DESIGN MUST BE AUDIENCE CENTRIC
#liveInt
#liveInt
#3 LESS IS ALWAYS MORE!
#liveInt
#4 MAINTAIN + IMPROVE YOUR BRAND IDENTITY
#liveInt
#5 THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
#liveInt
#6 FOCUS ON MOVING THE AUDIENCE (CTA)
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#liveInt
#7 THINK OUTSIDE THE BOX!
#liveInt
#8 PUT YOUR CMS TO GOOD USE!
#liveInt 35
HARNESSTHE POWER OF EMAIL!
#1 Activity on Smart Phone.
But nonprofits are competing for mindshare in
the inbox
#liveInt 36
HARNESSTHE POWER OF EMAIL!
86%86%87%80%
} use the internet mostly for email
#liveInt 37
HARNESSTHE POWER OF EMAIL!
$ $
$
$
$
Sign up
#liveInt
PERSONALIZE & AUTOMATEYOUR DONATION FORMS
38
Past activity is a good
indicator of future
interaction
casual visitor
emailprospect
pastdonor
#liveInt
PERSONALIZE & AUTOMATEYOUR DONATION FORMS
39
$50 $75 $100 $125 [Other] Give monthly!
$10 $25 $50 $75 [Other]
#liveInt 40
BRAND
#liveInt 40
TRUSTBRAND
#liveInt 40
LOYALTYTRUSTBRAND
#liveInt 41
Luminate Online MarketingMarketing Automation for Nonprofits
Smart Donation FormsSupporter Scoring
eCommerce, Page Builder & more!
#liveInt 42
Website Design & BrandingWebsite Redesigns
Search Engine OptimizationUsability Testing & Analysis
Fine-tune your transactional pagesfor higher conversion
Branding & more!
#liveInt 43
your turn!
#liveInt 44
reference websiteshttp://www.girleffect.orghttp://www.girleffect.org/2015-beyond/girls-voices/http://slaveryfootprint.orghttp://www.amnestyusa.orghttps://www.namesforchange.org/Introhttp://sexgerms.comhttp://www.2015quilt.comhttp://mcsc.cahttp://www.one.org/us/http://www.cwf-fcf.org/en/index.htmlhttp://lrcp.tours.lhsc.on.ca/intro-to-chemo/about-chemotherapyhttp://rockquation.cahttp://missingkidsstamps.cahttp://www.warchild.org.ukhttp://www.adra.cahttp://albertacancer.ca
Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Twitter: @[email protected]
slideshare.net/raheelgaubaslideshare.net/blackbaud
Bound for Greatness: A free webinar series by Blackbaud
THANK YOU!
