Download - 10 question to survive a product tear down
![Page 1: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/1.jpg)
10 Questions to survive a Product Teardown
![Page 2: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/2.jpg)
Who is the Unit of One Customer ? 1 - Who is the unit of one customer ?
![Page 3: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/3.jpg)
2 - What Job is the customer trying to do ?
![Page 4: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/4.jpg)
3 - What is the friction to the job ?
![Page 5: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/5.jpg)
4 - How does the product in question help solve or address the friction ?
![Page 6: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/6.jpg)
5 - Describe Benefits from customer perspective
![Page 7: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/7.jpg)
6 - Improvement in customer life before and after the product
![Page 8: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/8.jpg)
Customer Benefit
The improvement in the customer’s life, in what matters most to customers when choosing this
product
![Page 9: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/9.jpg)
Measures the amount of improvement in the customer’s life, in what matters most to customers
when choosing this product
Customer Benefit Metric
![Page 10: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/10.jpg)
7 - What emotion does your product trigger ?
![Page 11: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/11.jpg)
8 - What magic moments does the product generate ?
![Page 12: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/12.jpg)
9 - What is the shortest path to the first magic moment
![Page 13: 10 question to survive a product tear down](https://reader036.vdocuments.net/reader036/viewer/2022081605/58ee8bd81a28ab2b568b4647/html5/thumbnails/13.jpg)
10 - What aspect of product experience would make someone want to talk about it