Our Panelist
Margie Sitton Senior Vice President of Sales and Services San Diego Tourism Authority
The 10 stupid things
we all do
How to take control
so they don’t happen
to you
What to put in motion
before you go
Our Site Inspection
Webinar Roadmap
We miss opportunities for
great 1st impressions
Planner Difference Maker
Impressions are measured by expectations. Be sure your expectations for your program and site inspection are set and expressed in advance.
Set your expectation of business goals and critical take-aways.
#1
We don’t make meaningful
introductions and we don’t give
everyone something to do!
Planner Difference Maker
Make a list of people you
want to meet and
information you need them
to provide.
#2
We waste time showing things that
are not pertinent or of interest
Planner Difference Maker
Provide a prioritized
checklist of things you
expect to see. Make note of
things you do not want to
see as well.
#3
We aren’t knowledgeable enough
and do basic fact finding during the
site inspection
Planner Difference Maker
Share the foundational information about your program and organization, along with the intricacies that make it work!
Don’t forget attendee demographics and preferences.
#4
We don’t aid the decision making
process during the site inspection
Planner Difference Maker
Communicate clearly the priorities for making a decision. What’s critical? Who are the influencers and what are the deciding factors?
Include details of the decision making process.
#5
We talk, walk, point, and
state the obvious
Planner Difference Maker
Ask for a sit down. Get the lay of the land before you begin the tour.
State again face to face your priorities for the site and review hot buttons.
#6
We aren’t prepared
Planner Difference Maker
Note preparedness as an
indicator of things to come.
Site inspections are almost
always the best foot forward.
#7
We dump cards, brochures and
amenities
Planner Difference Maker
Be very specific about what
you want hard copies of and
what should be sent digitally.
Share your amenity
preferences in advance.
#8
We don’t take the opportunity to
discuss the hard stuff
Planner Difference Maker
Now is the time to address the hard stuff: attrition, cancellation, F/B minimums, ancillary fees.
Invite key players to roll up their sleeves and see if you can come together on key components of disagreement.
#9
We neglect the WOW
Planner Difference Maker
Ask to be impressed!
Challenge creativity and the
destination’s and the hotel’s
ability to differentiate
themselves from the pack.
#10
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