10 Tips and Tricks
To Improve a Chamber, DMO or Tourism Website
in 2013.
Trent Blizzard | [email protected]
#1 Dwell Time and Click-Thru-Rates
New Elements in Google
● % of viewers that click on a search result
● Bounce Rate is an indicator of user satisfaction
● # seconds visitor stays on website after clicking.
○ specific to keyword phrase searched
2 How to Measure Click-Thru-RateGoogle Webmaster Tools: By Term
#2 How to Measure Click-Thru-RateGoogle Webmaster Tools: By Page
#2 How To Measure Bounce Rate and Dwell Time in Google Analytics
#3 Video Improves Pages
Year to Year Data after adding videos to page:
1. Hanging Lake Page: 94.72% increase2:05 to 4:03 time on page
2. Hot Springs Pool Page: 230.56% increase1:06 to 3:39 time on page
#3 Video Tags
Rich Snippets... AKA:● Microformats● Structured Data● Schema
#4 Author Tags
If you have Editorial Content on your website, use author tags to get better placement on the search results page.
30 - 60% increased CTR
#5 Use Facebook Comments
Shares/Comments/Likes in Facebook drive traffic and improve search engine rankings.
Guests like to be able to interact, leave comments, ask questions, read other's comments
Comments from others improves your credibility
Example of Facebook Social Plugin
#6 Event Calendars
Using Google's Data Highlighter Tool to Add events to Google.
#7 Post Click AnalysisCrazyEgg
#8 - Track Outbound Links with Events in Google Analytics
#9 Use Google Multi Channel Conversions
#10 404 Page
Use Google Analytics to Find 404 Pages
Redirect those pages to useful content
