10Traps to Avoid in

RTB

HOW CONGRUENT IS YOUR PLATFORM?1

Data Integralit

y2

Pick Your

AUDIENCE

Some of the most noteworthy targeting options

Geo-targeting

Demographic targeting

Time of day targeting

3

Be creative with your

“CREATIVES”

4

5Predetermine

Your Performance Evaluators

Sometimes It’s Worth raising CPM

bars6

$ $ $

7 RTB Brand Safety

Skipping the CROSS-DEVICE split8

Dealing with FRAUDULENT ACTIVITIES

9

Are you ready to

buy RTB?10

Thank You