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13 amazing cases of automations used by SALESmanagocustomers
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See how you can use Marketing Automation in your business
SALESmanago Marketing Automation gives countless possibilities for the use of its functionalities. In this presentation you will find 13 interesting use cases depicting:
Acquiring new contacts
Increasing sales
Conversion optimization
Building relationship with the customer
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Personalized popup for lead generation–RainbowTours.pl
Ananymous user visits a site in order to check the offer
When he`s not able to choose, he receives a personalized messagein a popup
Message contains the promise of personalized call focused on providing him with the detailsabout offers which interested him
45% increase in the number of leads acquired from the Web
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Progressive dynamic popups – Orange.pl
A set of different messagesdisplayed to users dependingon the scope of data obtainedabout them
Encouraging to open an account, take advantage of the mobile application, consent to receive marketing content
Increase the range of marketing and administrativecommunications
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Dynamic widget with recommendations –Eurolot.com
The user searches for flights to the specified location
The next time he visit the site receives the car renting recommendations at this location
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Dynamic e-mail after the visit on Website –broń.pl
Customer displays products on the Website
If he doesn`t buy anything, after defined time he receives an e-mail with the offer for the products in which he was interested
OR 48% and CTR 18%
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Alerts about client`s activity for the salesdepartment – NobleSecurities.pl
The customer enters a site to see the offer
Every interaction with a Web page builds his scoring
When his scoring exceeds a certain value, the system generates an alert sent to the sales department
Sales team receives a message with information about the client's interests
Salesman calls to the customer whois already educated about the offerdetails
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E-mail with the best-priced connectionoffers– eSKY.pl
The client searches the connection to a specific location
If he do not make the order receives e-mail in a certaintime
The message contains an offersearched by the client, and fewsimiliar ( based on the date, location), enabling the reduction of the cost of his trip
OR 34%% and CTR 10%
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Dynamic products sets on the Web page –Yves-Rocher.pl
For every product displayedon the Web page system adsa second one with additionaldiscount
After the set is added to a cart, webshop grants properdiscount defined in the dynamic set
30% of new customers buysdynamic sets in their firsttransaction
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Promotional Happy Birthday mailings –CPIhotels.com
Promotional program designed for hotel`s regular customers
Every customer gets on his birthday a voucher for a free night at a hotel
Building relations with regular customers andacquisition of new bookings
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Scoring-based lead sales qualification –MateuszGrzesiak.com
Identifying customer behavior on the Web page important from the sales point of view
The assignment of additionalpoints for each action taken by a client
Communication with the client and the construction of its scoring depending on reported activity
Passing leads with adequately high scoring for the sales and direct contact
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Use of data about client`s visits on the Web page by Call Center – GetinBank.pl
The customer enters the Web and checks offer
It is properly segmented and system builds his scoring
After the visit to the page alert is generated to the Call Center with information about products, which the client was interested in
Global 6% increase in arrangedmeetings
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E-mail eductational cycles – Getslimclub.com
The customer on the landing page fills the survey
Runs for him a series of educational messages sent daily about the appropriate diet and exercises
OR 70% i builing relations with the client
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Sales funnels for different segments of leads–Emred.com
The creation of educational content on blogs for clients from various industries in order to segment them
Clients are added to the appropriate funnel based on their interests
Personalized sales processes tailored to different industries customers (e-commerce services for businesses, training, etc.)
Different lead management for each sales funnel
200% increase in sales
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E-mail with abandoned cart – Mivo.pl
The customer adds products to a shopping cart on the website
He doesn`t finalize the transaction and leaves the site
He receives an e-mail with products that were left in the cart and incentive to return to shopping
OR 45%% and CTR 20%