RE-ARCHITECTING THE WAY WE MARKET
Santa Clause is Dead
> 100 Million
Searches
Attention Span
8 Seconds
Memory Retention
16% Lower retention in 2015
than 2001
Create More
> 2,000 Videos Daily
Communicate
> 1 Million Selfies Daily
“Like” Junkies
> 150 Times /
Day
THAT’S CREATED A NEW BREED OF MARKETER
THE MARKETING QUILT SYNDROME
THE SOLUTION IS SIMPLE.
WHAT ARE THE KEY AREAS MARKETERS SHOULD FOCUS ON?
TALENT ROLL OUT
AGILITY DATA & TECH
THE RIGHT APPROACH TO TALENT WILL MAKE OR BREAK YOUR BUSINESS
Have the right talent
Educate, educate, educate
Recruit your target
Partners
MEDIA THAT WORKS, WORKS BETTER TOGETHER
Set clear accountable KPI’s Invest in research
Content / Context 70% 20% 10%
YOU MUST BE AGILE
Beware of competition Manage social
Capitalize on trends
Harvest insights
IT’S ABOUT ACCESS TO THE RIGHT DATA & TECHNOLOGY
No data
Big data
Smart data
Beat the “arm’s race”
Future of data
LIBERATE YOUR CONSUMERS WITH A BRAND EXPERIENCE THEY WOULD WANT TO BE A PART OF!
INSIGHTS • IDEAS • RESULTS
THANK YOU LET’S CONNECT @fadimaktabi