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Information Roundup 03
No.5 2013
13 FocusThe Overseas Expansion of ZTE Handsets
Product Snapshot0909
11
ZTE Blade G Pro: Catering to the Youth
ZTE Blade Apex: 4G Going Mainstream
13
CONTENTShttp://wwwen.zte.com.cn/en/about/publications
21VIP Voice 05
The Competitive Strategies of SFR
1 2013 NO.5
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Editorial BoardChairman: He ShiyouVice Chairman: Sun Zhenge Members: Ao Wen, Chen Min, Ding Ning, Gao Feng, He Shiyou, Huang Xinming, Jiang Hua, Kan Yulun, Li Yuehua, Liu Guoqiang, Lv Qianhao, Lin Rong, Ma Wenlong, Mai Donghai, Wu Haoqiang, Xiao Qihu, Yan Hua, Zhu Dongtang, Zhao Wei, Fan Hongdong, Jiang Tao
Edited by Shenzhen Editorial Office, Strategy Planning Department Editor-in-Chief: Jiang HuaDeputy Editor-in-Chief: Huang XinmingExecutive Editor: Liu YangEditor: Jin PingCirculation Manager: Wang Pingping
Address: NO. 55, Hi-tech Road South, Shenzhen, P.R.ChinaPostcode: 518057Tel: +86-755-26776663Fax: +86-755-26775217Website: http://wwwen.zte.com.cn/en/about/publicationsEmail: [email protected] Partner: Mobile InformationMagazine Editorial OfficePublishing Date: OCTOBER 31, 2013
Vol. 6 No. 5 (lssue 27)
Mobile World
34 Showcase
25
27
Smart Gadgets25Two Futuristic ZTE Phones Hot Hi-tech Gadgets in 2013
29 Design&Art29
31
Design of Large-screen PhonesMi-Assistant Through a Designer’s Eyes
33 Stay Cool in the Summer
21 Cover Show
A Magic Journey with ZTE Blade Apex
11
25
22013 NO.5
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ZTE USA Partners NBA's Rockets for 2013/14
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ZTE and Virgin Media Launch the Blade V
ZTE Open Firefox OS Phones Sell Out Quickly in US and UK
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ZTE USA CEO Cheng Lixin (L) and Rockets CEO Tad Brown (R)
3 2013 NO.5
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ZTE Sees Smartphone Sales at 1 Mn This Year
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ZTE EVP Visits US Operators
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42013 NO.5
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Laurent Lame, device marketing director of SFR (L), and Olivier Sansané (R), device purchasing director of SFR
5 2013 NO.5
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The Competitive French Market
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SFR’s ODM
Key Trends in Mobile
7 2013 NO.5
![Page 9: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/9.jpg)
SFR-ZTE Cooperation
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�W�e� �s�o�m�e�h�o�w� �t�r�y� �t�o� �e�n�r�i�c�h� �w�h�a�t� �p�e�o�p�l�e� �a�r�e� �d�o�i�n�g� �b�e�t�w�e�e�n� �t�h�e�i�r� �d�e�v�i�c�e�s�.� �F�o�r� �e�x�a�m�p�l�e�,� �y�o�u� �c�a�n� �e�n�j�o�y� �h�i�g�h�-�q�u�a�l�i�t�y� �m�u�s�i�c� �v�i�a� �a�n� �a�u�d�i�o� �d�o�c�k� �u�s�i�n�g� �y�o�u�r� �m�o�b�i�l�e� �p�h�o�n�e� �a�n�d�,� �a�t� �t�h�e� �s�a�m�e� �t�i�m�e�,� �a�c�c�e�s�s� �p�e�r�s�o�n�a�l� �c�o�n�t�e�n�t� �i�n� �t�h�e� �c�l�o�u�d�.� �
�A�s� �a�n� �i�n�n�o�v�a�t�o�r�,� �w�e� �c�a�n� �c�o�o�p�e�r�a�t�e� �w�i�t�h� �Z�T�E� �t�o� �d�e�f�i�n�e� �t�h�e� �l�i�n�e�u�p� �t�h�a�t� �b�e�s�t� �f�i�t�s� �t�h�e� �n�e�e�d�s� �a�n�d� �a�s�p�i�r�a�t�i�o�n�s� �o�f� �F�r�e�n�c�h� �u�s�e�r�s�.
82013 NO.5
![Page 10: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/10.jpg)
ZTE Blade G Pro Catering to the Youth
Young people want to have a fancy-looking smartphone that is affordable and has powerful entertainment functions. ZTE has released Blade G Pro—a smartphone with ultrahigh performance to price ratio. Blade G Pro has a 1.3 GHz dual core CPU and 512 MB RAM that allows easy multitasking. The 4.5-inch display is excellent for videos and pictures. Blade G Pro offers fast internet connection with support for 3G and 802.11 b/g/n Wi-Fi networks. The 4 GB ROM meets the need of everyday data storage. The phone can add support for analog or digital TV.
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�t�h�e� �p�h�o�n�e� �s�h�o�w�s� �v�i�v�i�d� �a�n�d� �a�u�t�h�e�n�t�i�c� �c�o�l�o�r�s�.� �V�i�d�e�o�s� �a�n�d� �p�i�c�t�u�r�e�s� �a�r�e� �c�r�y�s�t�a�l� �c�l�e�a�r� �a�n�d� �r�i�c�h� �i�n� �d�e�t�a�i�l�s�.� �T�h�i�s� �m�e�e�t�s� �t�h�e� �r�e�q�u�i�r�e�m�e�n�t�s� �o�f� �y�o�u�n�g� �u�s�e�r�s� �w�h�o� �s�t�r�e�s�s� �o�n� �v�i�s�u�a�l� �e�x�p�e�r�i�e�n�c�e�.�
Fluency�M�o�s�t� �y�o�u�n�g� �p�e�o�p�l�e� �l�i�k�e� �w�a�t�c�h�i�n�g� �m�o�v�i�e�s� �o�r� �p�l�a�y�i�n�g� �g�a�m�e�s� �o�n� �a�
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Product Snapshot
By Chen Yi
9 2013 NO.5
![Page 11: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/11.jpg)
ZTE Blade G Pro Catering to the Youth
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High Speed�W�h�e�r�e� �B�l�a�d�e� �G� �P�r�o� �r�e�a�l�l�y� �s�h�i�n�e�s� �i�s� �w�h�e�n� �s�u�r�f�i�n�g�
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OS Android 4.2 Network UMTS/EDGE/GPRS/GSMCamera 5 MP AFDisplay 4.5-inch TFT (854 × 480 pixels)CPU 1.3 GHz dual core MT6572Memory 512 MB RAM + 4 GB ROMBattery 1650 mAhSize 135.5 mm × 68 mm × 10.2 mm
102013 NO.5
![Page 12: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/12.jpg)
Every good product is the result of the designer’s relentless pursuit of perfection in every detail. So is ZTE Blade Apex. It has impeccable conventional functions such as Bluetooth and GPS. It offers great performance and entertainment with a dual-core Qualcomm Snapdragon processor and a 4.5-inch qHD screen. The LTE and Wi-Fi Direct functions are added attractions.
ZTE Blade Apex: 4G Going Mainstream
Product Snapshot
By Ding Jie
Screen�I�n � �t�h�e � �f�u �l �l �- �t�o�u�c�h� �l�a �r�g�e�
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11 2013 NO.5
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OSAndroid Jelly BeanNetwork GSM/UMTS/LTECamera 5 MP AF (rear), 1 MP (front)Display4.5-inch qHD IPS (540 × 960 pixels)CPU Qualcomm MSM8930 dual core 1.2 GHzMemory 1 GB RAM + 4 GB ROMBattery 2070 mAhDimensions 133 × 66 × 9.9 mm Weight About� 120 g
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122013 NO.5
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Since 2005, China-based ZTE has escalated its overseas expansion drive. Today, ZTE has partnerships with more than 230 major carriers and distributors in more than 160 countries and regions around the globe. It also has strategic partnerships with 47 of the world’s top 50 carriers. According to Strategy Analytics, ZTE shipped 11.5 million smartphones in Q2 2013 (a 5% market share) and jumped to the position of fourth largest smartphone vendor globally. What are the local market environments? How do ZTE handsets perform in these markets? Mobile World gives a close-up of ZTE handsets in three different markets in the US, Europe and Asia.
The Overseas Expansion of ZTE Handsets
13 2013 NO.5
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The US Mobile Market
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By Andrew Elliott, senior director, strategic marketing for North America
ZTE USA: Turning Opportunity into Reality
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142013 NO.5
![Page 16: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/16.jpg)
A History of Successful Products
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ZTE USA CEO Cheng Lixin demos Grand S for Houston Rockets players in pre-game warmup
162013 NO.5
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17 2013 NO.3
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ZTE UK: A Changing Market By Reshpal Gill
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17 2013 NO.5
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182013 NO.3
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182013 NO.5
![Page 20: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/20.jpg)
19 2013 NO.3
ZTE Japan: A Challenger in a Hi-tech Market
Galapagos Mobile Phones
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By Airi Hiraishi
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19 2013 NO.5
![Page 21: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/21.jpg)
202013 NO.3
ZTE Japan: A Challenger in a Hi-tech Market
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ZTE: A Challenger in the Japanese Market
Rapid Globalization of the Japanese Mobile Market
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202013 NO.5
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over Show C
Travel with TimeMemories of the past persist
When ZTE Blade ApexOpens the door
To a journey of fantasies.Through time and space,
Everything changes.Along the high-speed LTE network,
I look into the future.I search for traces of you,
Just to find you by my side,Turning on this magic journey.
ZTE Blade Apex uses the latest 4G LTE technology that supports much higher data download speed than 3G networks. It can switch freely between 3G and 4G networks to allow for fast internet access.
A MAgIc JOurnEy
Photo: Liu Zheyao Model: Darina Stylist: Ding Feng Makeup: Yu Dadou
wiTh ZTe Blade apex
21 2013 NO.5
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Travel with Time
MAgIc JOurnEy
Touch to Share
With the built-in Wi-Fi Direct, ZTE Blade Apex enables you to quickly transfer large files. Once you connect your mobile phone to a display device through Wi-Fi, you can play photos, videos and music files from your mobile phone on a large screen.
Moving from one space to anotherI see a world of wonders.I feel the joy and surprises
And want to share them with you.Supporting Wi-Fi sharing
and multi-screen interaction,ZTE Blade Apex makes it easy to share
As I've dreamt it to be.
222013 NO.5
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Magic Mirror on the WallAt the end of my journey,
I gaze at the 4.5-inch IPS qHD screenThat reminds me of the magic mirror on the wall.
In the mirror I see my different selves—The one who enjoy communications,
The one who enjoy entertainment, And the one who enjoy photography.
Thank you for the colorful lifeyou’ve brought.
you’ve been a perfect company in this magic journey.
ZTE Blade Apex has a 4.5-inch IPS qHD 540 × 960 pixel screen to deliver rich visual content. It also allows for one-hand operation.
over Show C
23 2013 NO.5
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Magic Mirror on the Wall
242013 NO.5
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Two Futuristic ZTE PhonesTwo Futuristic ZTE Phones
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ECO-MOBIUS: Easy Upgrade with Low Cost� �M�o�b�i�l�e� �p�h�o�n�e�s� �a�r�e� �e�v�o�l�v�i�n�g� �f�a�s�t�.� �T�o� �k�e�e�p� �u�p� �w�i�t�h� �t�h�e� �t�r�e�n�d�,� �p�e�o�p�l�e� �h�a�v�e� �t�o� �k�e�e�p� �u�p�g�r�a�d�i�n�g� �t�h�e�i�r�
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�Z�T�E� �d�e�s�i�g�n�e�d� �a� �f�r�e�e�l�y� �a�s�s�e�m�b�l�e�d� �a�n�d� �u�p�g�r�a�d�e�d� �m�o�d�u�l�a�r� �p�h�o�n�e� �c�a�l�l�e�d� �E�C�O�-�M�O�B�I�U�S�.� �T�h�e� �p�h�o�n�e� �i�s� �d�i�v�i�d�e�d� �i�n�t�o� �f�o�u�r� �i�n�d�e�p�e�n�d�e�n�t� �m�o�d�u�l�e�s�:� �L�C�D�,� �c�o�r�e�,� �c�a�m�e�r�a�,� �a�n�d� �b�a�t�t�e�r�y�.� � �T�h�e� �L�C�D� �m�o�d�u�l�e� �i�n�c�l�u�d�e�s� �t�h�e� �s�c�r�e�e�n� �a�n�d� �l�e�n�s�;� �t�h�e� �c�o�r�e� �m�o�d�u�l�e� �c�o�n�s�i�s�t�s� �o�f� �a� �r�e�m�o�v�a�b�l�e� �C�P�U�,� �G�P�U�,� �R�O�M� �a�n�d� �R�A�M� �a�n�d� �o�t�h�e�r� �e�l�e�c�t�r�o�n�i�c� �p�a�r�t�s�.� �T�h�e� �f�o�u�r� �m�o�d�u�l�e�s� �c�a�n� �b�e� �e�a�s�i�l�y� �d�i�s�a�s�s�e�m�b�l�e�d� �a�n�d� �a�s�s�e�m�b�l�e�d� �t�h�r�o�u�g�h� �a� �s�l�i�d�i�n�g� �t�r�a�c�k� �d�e�s�i�g�n�.� �I�n� �t�h�e� �E�C�O�-�M�O�B�I�U�S� �s�e�r�i�e�s�,� �m�a�i�n� �c�o�m�p�o�n�e�n�t�s� �a�r�e� �d�e�s�i�g�n�e�d� �t�o� �b�e� �e�a�s�i�l�y� �a�c�c�e�s�s�e�d� �a�n�d� �r�e�m�o�v�e�d� �t�o� �m�a�k�e� �u�p�g�r�a�d�i�n�g� �s�m�o�o�t�h�,� �i�n�e�x�p�e�n�s�i�v�e� �a�n�d� �l�e�s�s� �w�a�s�t�e�f�u�l�.� �T�h�e� �C�P�U�,� �G�P�U�,� �R�A�M�,� �R�O�M�,� �c�a�m�e�r�a�,� �b�a�t�t�e�r�y� �a�n�d� �d�i�s�p�l�a�y� �a�l�l� �f�i�t� �w�i�t�h�i�n� �a� �m�o�d�u�l�a�r� �f�r�a�m�e�w�o�r�k� �t�h�a�t� �h�a�s� �a� �s�t�a�n�d�a�r�d� �d�e�s�i�g�n� �a�c�r�o�s�s� �t�h�e� �w�h�o�l�e� �E�C�O�-�M�O�B�I�U�S� �s�e�r�i�e�s�.
By Yu YueConcept phones
embody the designer’s creative spirit and expectations for the future. They point out the direction of a product’s evolution and shape the future.
mart GadgetsS
25 2013 NO.5
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Designers are dreamers. They imagine a better future and turn their visions into reality step by step. Designs are not empty imaginations; they should be centered on user experience and follow the design philosophy of “friendly, innovative, pure, and thoughtful.”
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C- world—Customize Your World
262013 NO.5
![Page 28: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/28.jpg)
By Wang ZhenxingEmerging technology is changing our lives. High-tech
products stand out with striking new features. They also give people a stylish look. Now let’s check out some of the trendiest products in the world of consumer electronics.
Ventura Sparc MGS: Hi-tech WatchPrice: US$5150-5500
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mart Gadgets
2Connected
Devices
1Smart Apparel
MYO: Gesture Control ArmbandPrice: US$149 � � �T�h�e� �a�r�m�b�a�n�d� �h�a�s� �g�r�o�u�n�d�b�r�e�a�k�i�n�g� �t�e�c�h�n�o�l�o�g�y�.� �B�y� �w�a�v�i�n�g� �y�o�u�r� �a�r�m� �i�n� �t�h�e� �a�i�r� �y�o�u� �c�a�n� �s�c�r�o�l�l� �t�h�r�o�u�g�h� �W�e�b� �p�a�g�e�s�.� �B�y� �m�o�v�i�n�g� �y�o�u�r� �f�i�n�g�e�r� �y�o�u� �c�a�n� �s�w�i�t�c�h� �f�r�o�m� �o�n�e� �a�p�p�l�i�c�a�t�i�o�n� �t�o� �a�n�o�t�h�e�r�.� �B�y� �c�l�e�n�c�h�i�n�g� �y�o�u�r� �f�i�s�t� �y�o�u� �c�a�n� �s�t�o�p� �p�l�a�y�i�n�g� �a� �m�u�s�i�c� �f�i�l�e�.� �B�y� �r�o�t�a�t�i�n�g� �y�o�u�r� �w�r�i�s�t� �y�o�u� �c�a�n� �c�o�n�t�r�o�l� �t�h�e� �v�o�l�u�m�e�.� �B�y� �s�t�r�e�t�c�h�i�n�g� �y�o�u�r� �a�r�m� �y�o�u� �c�a�n� �r�a�i�s�e� �a� �w�e�a�p�o�n� �i�n� �a� �c�o�m�p�u�t�e�r� �g�a�m�e�.� �T�h�e� �M�Y�O� �a�r�m�b�a�n�d� �e�s�s�e�n�t�i�a�l�l�y� �u�s�e�s� �m�u�s�c�l�e� �a�c�t�i�v�i�t�y� �a�n�d� �e�l�e�c�t�r�o�m�y�o�g�r�a�p�h�y� �s�i�g�n�a�l�s� �t�o� �c�o�n�t�r�o�l� �t�h�e� �d�e�v�i�c�e�s�.� �M�Y�O� �f�i�r�s�t� �m�e�a�s�u�r�e�s� �t�h�e� �e�l�e�c�t�r�i�c�a�l� �i�m�p�u�l�s�e�s� �g�e�n�e�r�a�t�e�d� �b�y� �m�u�s�c�l�e� �m�o�v�e�m�e�n�t�s� �i�n� �y�o�u�r� �f�o�r�e�a�r�m� �t�o� �d�e�t�e�c�t� �h�a�n�d� �a�n�d� �a�r�m� �g�e�s�t�u�r�e�s�,� �a�n�d� �f�i�n�a�l�l�y� �t�r�a�n�s�l�a�t�e�s� �t�h�e� �g�e�s�t�u�r�e�s� �i�n�t�o� �t�h�e� �c�o�r�r�e�s�p�o�n�d�i�n�g� �c�o�m�m�a�n�d�s� �t�h�a�t� �c�o�n�t�r�o�l� �a� �P�C�,� �a� �m�o�b�i�l�e� �d�e�v�i�c�e�,� �o�r� �a� �r�e�m�o�t�e� �c�o�n�t�r�o�l�.�
Hot Hi-tech GadgetsHot Hi-tech Gadgetsin 2013
S
27 2013 NO.5
![Page 29: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/29.jpg)
Socialmatic:Polaroid Instagram CameraPrice: US$300 (estimation)
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Goji: Smart LockPrice: US$278
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Science and technology can benefit mankind and change the world. With these hi-tech gadgets, we can enjoy great convenience in life.
Gajah InkCase: Additional Screen on the BackPrice: US$129
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Vamp Verza: Audio Accessory for PhonesPrice: US$600
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3Smart Household
Appliances
282013 NO.5
![Page 30: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/30.jpg)
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Design of Large-screen Phones
Manufacturers are trying to make mobile phones larger and slimmer, but similar styling poses a new challenge. Designers need to make their designs unique.
By Song Yuqi, Ji Pengyun
esign&ArtD esign&ArtD
01 02Shape CMF
29 2013 NO.5
![Page 31: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/31.jpg)
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Material� � � � � �M�o�s�t� �m�o�b�i�l�e� �p�h�o�n�e�s� �o�n� �t�h�e� �m�a�r�k�e�t� �a�r�e� �m�a�d�e� �f�r�o�m� �p�l�a�s�t�i�c�,� �a�n�d � �u �s�e � �s�u �r �f �a �c�e� �t�r�e�a�t�m�e�n�t� �t�e�c�h�n�i�q�u�e�s�,� �s�u�c�h� �a�s� �s�p�r�a�y�i�n�g� �o�r� �e�l�e�c�t�r�o�p�l�a�t�i�n�g�,� �t�o� �s�i�m�u�l�a�t�e� �o�t�h�e�r� �m�a�t�e�r�i�a�l�s�.� �H�o�w�e�v�e�r�,� �p�e�o�p�l�e� �f�a�v�o�r� �g�e�n�u�i�n�e� �m�e�t�a�l�,� �g�l�a�s�s�,� �c�e�r�a�m�i�c�s�,� �a�n�d� �c�a�r�b�o�n� �f�i�b�e�r�,� �a�l�l� �o�f� �w�h�i�c�h� �r�e�f�l�e�c�t� �g�o�o�d� �q�u�a�l�i�t�y�.� �M�e�t�a�l� �i�s� �d�u�r�a�b�l�e�,� �h�i�g�h�-�g�r�a�d�e�,� �a�n�d� �n�o�t� �e�a�s�i�l�y� �d�a�m�a�g�e�d�.� �G�l�a�s�s� �a�n�d� �c�e�r�a�m�i�c�s� �a�r�e� �r�e�s�i�s�t�a�n�t� �t�o� �w�e�a�r�.� �C�a�r�b�o�n� �f�i�b�e�r� �h�a�s� �h�i�g�h� �t�e�n�s�i�l�e� �s�t�r�e�n�g�t�h�.� �N�e�w� �w�a�y�s� �o�f� �p�r�o�c�e�s�s�i�n�g� �t�h�e�s�e� �m�a�t�e�r�i�a�l�s� �h�a�v�e� �a�l�s�o� �b�e�e�n� �i�n�t�r�o�d�u�c�e�d� �t�o� �c�r�e�a�t�e� �m�o�r�e� �s�o�p�h�i�s�t�i�c�a�t�e�d� �e�f�f�e�c�t�s�.�
03User Interface
Large-screen phones are becoming popular. Only by paying attention to the exterior and user interface designs can we make superb large-screen phones.
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More Themed Interfaces� � � � �A�l�l� �s�m�a�r�t�p�h�o�n�e�s�,� �i�n�c�l�u�d�i�n�g� �b�i�g�-�s�c�r�e�e�n� �m�o�d�e�l�s�,� �s�h�o�u�l�d� �p�r�o�v�i�d�e� �a�b�u�n�d�a�n�t� �t�h�e�m�e�-�b�a�s�e�d� �i�n�t�e�r�f�a�c�e�s�.� �S�p�e�c�i�a�l� �t�h�e�m�e�s� �s�h�o�u�l�d� �a�l�s�o� �b�e� �c�o�n�s�i�d�e�r�e�d� �f�o�r� �p�e�o�p�l�e� �w�i�t�h� �s�p�e�c�i�a�l� �n�e�e�d�s�.� �I�t� �w�o�u�l�d� �b�e� �f�a�n�t�a�s�t�i�c� �i�f� �u�s�e�r�s� �c�o�u�l�d� �d�e�s�i�g�n� �t�h�e�i�r� �o�w�n� �t�h�e�m�e�s� �a�n�d� �m�a�k�e� �t�h�e�m� �d�o�w�n�l�o�a�d�a�b�l�e� �f�o�r� �o�t�h�e�r� �p�e�o�p�l�e� �w�i�t�h� �t�h�e� �s�a�m�e� �i�n�t�e�r�e�s�t�s�.�
Easy Single-Handed Operation� � � � � �E�a�s�e� �o�f� �s�i�n�g�l�e�-�h�a�n�d�e�d� �o�p�e�r�a�t�i�o�n� �m�u�s�t� �b�e� �t�a�k�e�n� �i�n�t�o� �a�c�c�o�u�n�t�.� �Z�T�E� �M�i�f�a�v�o�r� �c�o�m�e�s� �w�i�t�h� �a� �s�o�l�u�t�i�o�n� �f�o�r� �s�i�n�g�l�e�-�h�a�n�d�e�d� �o�p�e�r�a�t�i�o�n�.� �I�n� �a�d�d�i�t�i�o�n� �t�o� �t�h�e� �c�o�m�m�o�n�l�y� �s�e�e�n� �l�e�f�t� �o�r� �r�i�g�h�t�-�h�a�n�d�e�d� �d�i�a�l�i�n�g� �k�e�y�p�a�d�,� �M�i�f�a�v�o�r� �h�a�s� �t�h�e� �M�i�-�P�O�P� �s�c�r�e�e�n� �a�s�s�i�s�t�a�n�t�.� �T�h�e� �f�l�o�a�t�i�n�g� �M�i�-�P�O�P� �c�a�n� �b�e� �p�l�a�c�e�d� �i�n� �a�n�y� �p�a�r�t� �o�f� �t�h�e� �s�c�r�e�e�n� �t�o� �m�i�n�i�m�i�z�e�
�t�h�u�m�b� �m�o�v�e�m�e�n�t� �i�n� �s�i�n�g�l�e�-�h�a�n�d�e�d� �o�p�e�r�a�t�i�o�n�.� �B�y� �p�r�e�s�s�i�n�g� �t�h�e� �M�i�-�P�O�P� �i�c�o�n�,� �a� �u�s�e�r� �c�a�n� �c�a�p�t�u�r�e� �a�n�y� �p�a�r�t� �o�f� �a�n� �i�m�a�g�e�,� �s�h�u�t� �d�o�w�n�,� �r�e�s�t�a�r�t�,� �a�n�d� �l�o�c�k� �t�h�e� �p�h�o�n�e� �w�i�t�h�o�u�t� �n�e�e�d�i�n�g� �t�o� �p�r�e�s�s� �t�h�e� �p�o�w�e�r� �b�u�t�t�o�n�.
Delicate Wallpaper and Home Screen �T�h�e� �s�c�r�e�e�n� �i�s� �t�h�e� �m�a�i�n� �p�a�r�t� �o�f� �a� �l�a�r�g�e�-�s�c�r�e�e�n� �m�o�b�i�l�e� �p�h�o�n�e�.�
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Efficient Multi-Screen Display�I�t� �i�s� �i�d�e�a�l� �i�f� �a� �m�o�b�i�l�e� �p�h�o�n�e� �a�l�l�o�w�s� �y�o�u� �t�o� �w�r�i�t�e� �a�n� �e�m�a�i�l�,�
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�Z�T�E� �h�a�s� �p�u�t� �a� �g�r�e�a�t� �d�e�a�l� �o�f� �e�f�f�o�r�t�s� �i�n� �C�M�F�.� �F�o�r� �e�x�a�m�p�l�e�,� �i�n� �o�r�d�e�r� �t�o� �p�r�o�v�i�d�e� �t�h�e� �b�e�s�t� �g�r�i�p�,� �Z�T�E’�s� �C�M�F� �t�e�a�m� �h�a�s� �b�e�e�n� �i�m�p�r�o�v�i�n�g� �t�h�e� �r�u�b�b�e�r� �c�o�a�t�i�n�g� �p�r�o�c�e�s�s�
—�f�r�o�m� �t�h�e� �t�r�a�d�i�t�i�o�n�a�l� �r�u�b�b�e�r� �p�a�i�n�t�,� �t�o� �t�h�e� �n�a�t�u�r�a�l� �s�o�f�t� �t�o�u�c�h�,� �a�n�d� �t�h�e�n� �t�o� �t�h�e� �t�e�n�d�e�r� �b�a�b�y� �s�k�i�n�.� �A� �s�m�a�l�l� �c�h�a�n�g�e� �i�n� �t�h�e� �c�o�a�t�i�n�g� �i�n�g�r�e�d�i�e�n�t�s� �m�a�k�e�s� �u�s�e�r�s� �f�e�e�l� �d�i�f�f�e�r�e�n�t� �i�n� �t�h�e� �h�a�n�d�.�
302013 NO.5
![Page 32: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/32.jpg)
The mobile phone industry is experiencing a trend similar to that of the computer industry, that is, the separation of software and hardware. People care a great deal about appearance and specifications when selecting a mobile phone. After paying for the phone, they’re unlikely to replace it for some time. Most apps are preinstalled or can be downloaded for free, and an undesirable app can be easily deleted. Before designing an app, a software designer needs to think about the value of an app, a person’s willingness to try it, and the app’s competitive advantages. The designer of ZTE’s Mi-Assistant security app took these three points into consideration.
esign&ArtD esign&ArtD
What problem does this app solve?
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�S�o�c�i�a�l� �n�e�t�w�o�r�k�i�n�g� �a�p�p�s� �a�r�e� �a�n�o�t�h�e�r� �e�x�a�m�p�l�e�.� �D�e�s�i�g�n�e�r�s� �s�h�o�u�l�d� �b�e� �c�l�e�a�r� �a�b�o�u�t� �w�h�a�t� �p�u�r�p�o�s�e� �a� �s�o�c�i�a�l� �n�e�t�w�o�r�k�i�n�g� �a�p�p� �w�i�l�l� �f�u�l�f�i�l�l�.� �W�i�l�l� �i�t� �h�e�l�p� �y�o�u�n�g� �p�e�o�p�l�e� �m�a�k�e� �f�r�i�e�n�d�s� �o�r� �p�r�o�v�i�d�e� �a� �p�l�a�t�f�o�r�m� �f�o�r� �c�o�l�l�e�g�e� �s�t�u�d�e�n�t�s� �t�o� �n�e�t�w�o�r�k� �a�n�d� �f�i�n�d� �j�o�b�s�?� �W�h�e�n� �t�h�e� �p�r�o�d�u�c�t� �p�o�s�i�t�i�o�n�i�n�g� �i�s� �c�l�e�a�r�,� �f�u�n�c�t�i�o�n�s� �s�u�c�h� �a�s� �p�i�c�t�u�r�e� �u�p�l�o�a�d�i�n�g� �w�i�l�l� �b�e� �p�r�o�p�e�r�l�y� �d�e�s�i�g�n�e�d� �f�o�r� �t�h�e� �r�i�g�h�t� �m�a�r�k�e�t�.
By Xu Yuanyuan
Mi-Assistant Through
a Designer’s Eyes
31 2013 NO.5
![Page 33: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/33.jpg)
What other choices do people have?
�W�i�t�h� �s�o� �m�a�n�y� �c�h�o�i�c�e�s�,� �p�e�o�p�l�e� �d�o�n’�t� �n�e�e�d� �t�o� �b�e� �p�a�t�i�e�n�t� �w�i�t�h� �a� �n�e�w� �p�r�o�d�u�c�t�.� �T�h�e� �p�r�o�d�u�c�t’�s� �d�e�s�i�g�n� �m�u�s�t� �c�l�i�c�k� �w�i�t�h� �u�s�e�r�s� �v�e�r�y� �q�u�i�c�k�l�y�.� �F�o�r� �e�x�a�m�p�l�e�,� �t�h�e�r�e� �a�r�e� �a�l�r�e�a�d�y� �m�a�n�y� �b�r�o�w�s�e�r�s� �o�n� �t�h�e� �m�a�r�k�e�t�,� �a�n�d� �e�a�c�h� �h�a�s� �i�t�s� �o�w�n� �a�d�v�a�n�t�a�g�e�s�.� �A� �n�e�w�c�o�m�e�r� �m�u�s�t� �b�e� �m�o�r�e� �a�t�t�r�a�c�t�i�v�e�;� �i�t� �m�i�g�h�t� �b�e� �f�a�s�t�e�r� �o�r� �s�a�v�e� �o�n� �d�a�t�a�.� �T�h�e�s�e� �d�i�s�t�i�n�c�t�i�v�e� �f�e�a�t�u�r�e�s� �m�u�s�t� �b�e� �a�p�p�a�r�e�n�t� �t�o� �u�s�e�r�s� �w�i�t�h�i�n� �3�0� �s�e�c�o�n�d�s�;� �o�t�h�e�r�w�i�s�e�,� �t�h�e� �p�r�o�d�u�c�t� �w�i�l�l� �b�e� �a�b�a�n�d�o�n�e�d�.� �
�S�e�c�u�r�i�t�y� �s�o�f�t�w�a�r�e� �i�s� �d�e�v�e�l�o�p�i�n�g� �f�a�s�t�.� �3�6�0� �M�o�b�i�l�e� �S�a�f�e� �i�s� �a� �h�o�t� �t�h�i�r�d�-�p�a�r�t�y� �s�e�c�u�r�i�t�y� �a�p�p� �u�s�e�d� �b�y� �m�a�n�y� �p�e�o�p�l�e�.� �L�B�E� �P�r�i�v�a�c�y� �G�u�a�r�d� �i�s� �a�l�s�o� �p�o�p�u�l�a�r�.� �T�h�e�s�e� �a�l�l� �h�a�v�e� �p�r�o�f�e�s�s�i�o�n�a�l� �f�u�n�c�t�i�o�n�s� �a�n�d� �i�n�n�o�v�a�t�i�v�e� �d�e�s�i�g�n�s�.� �Z�T�E’�s� �M�i�-�A�s�s�i�s�t�a�n�t� �i�s� �l�e�s�s� �w�e�l�l� �k�n�o�w�n�,� �s�o� �w�e� �n�e�e�d� �t�o� �f�u�l�l�y� �s�h�o�w� �i�t�s� �a�d�v�a�n�t�a�g�e�s� �i�n� �t�h�e� �f�i�r�s�t� �f�e�w� �i�n�t�e�r�f�a�c�e�s� �a�f�t�e�r� �s�t�a�r�t�u�p�.�
What competitive advantages does Mi-Assistant have?
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�M�i�-�A�s�s�i�s�t�a�n�t� �i�s� �p�r�e�-�i�n�s�t�a�l�l�e�d� �b�y� �t�h�e� �m�a�n�u�f�a�c�t�u�r�e�r�.� �P�e�o�p�l�e� �c�a�n� �e�a�s�i�l�y� �a�c�c�e�s�s� �t�h�e� �a�p�p�,� �w�h�i�c�h� �h�a�s� �t�h�e� �h�i�g�h�e�s�t� �m�o�n�i�t�o�r�i�n�g� �p�e�r�m�i�s�s�i�o�n�s�,� �s�o� �t�h�a�t� �p�e�o�p�l�e� �c�a�n� �u�s�e� �f�u�n�c�t�i�o�n�s� �t�h�a�t� �a�r�e� �u�s�u�a�l�l�y� �o�n�l�y� �a�v�a�i�l�a�b�l�e� �b�y� �r�o�o�t�i�n�g� �t�h�e� �d�e�v�i�c�e�.� �T�h�e�s�e� �f�u�n�c�t�i�o�n�s� �i�n�c�l�u�d�e� �p�e�r�m�i�s�s�i�o�n� �m�a�n�a�g�e�r�,� �a�p�p� �m�a�n�a�g�e�m�e�n�t� �a�u�t�o�s�t�a�r�t� �o�n� �b�o�o�t�-�u�p�,� �b�a�c�k�g�r�o�u�n�d� �a�p�p� �m�a�n�a�g�e�m�e�n�t�,� �a�n�d� �a�d� �b�l�o�c�k�i�n�g�.� �R�o�o�t�i�n�g� �a� �m�o�b�i�l�e� �p�h�o�n�e� �r�e�q�u�i�r�e�s� �a�d�v�a�n�c�e�d� �k�n�o�w�l�e�d�g�e� �a�n�d� �i�n�v�o�l�v�e�s� �r�i�s�k� �o�f� “�b�r�i�c�k�i�n�g”� �t�h�e� �p�h�o�n�e�.� �M�i�-�A�s�s�i�s�t�a�n�t� �p�r�e�s�e�n�t�s� �t�h�e�s�e� �f�u�n�c�t�i�o�n�s� �a�s� �s�h�o�r�t�c�u�t�s� �o�n� �t�h�e� �m�a�i�n� �i�n�t�e�r�f�a�c�e�.
�O�n�e� �p�a�r�t�i�c�u�l�a�r� �p�r�o�b�l�e�m� �h�a�s�n’�t� �b�e�e�n� �s�o�l�v�e�d� �i�n� �t�h�i�r�d�-�p�a�r�t�y� �a�p�p�s�.� �W�h�e�n� �m�u�l�t�i�p�l�e� �a�p�p�s� �i�n� �t�h�e� �s�a�m�e� �c�a�t�e�g�o�r�y� �a�r�e� �i�n�s�t�a�l�l�e�d� �o�n� �A�n�d�r�o�i�d�,� �t�h�e� �u�s�e�r� �m�u�s�t� �s�e�l�e�c�t� �f�r�o�m� �a� �l�i�s�t� �o�f� �t�h�e�s�e� �a�p�p�s� �a�n�d� �s�e�l�e�c�t� �o�n�e� �a�s� �t�h�e� �d�e�f�a�u�l�t� �(�w�h�e�n� �o�p�e�n�i�n�g� �a� �r�e�l�a�t�e�d� �a�p�p�)�.� �F�o�r� �e�x�a�m�p�l�e�,� �i�f� �y�o�u� �h�a�v�e� �i�n�s�t�a�l�l�e�d� �t�w�o� �l�a�u�n�c�h�e�r� �a�p�p�s�,� �t�h�e�n� �e�v�e�r�y� �t�i�m�e� �y�o�u� �p�r�e�s�s� �t�h�e� �H�o�m�e� �b�u�t�t�o�n�,� �t�h�e� �t�w�o� �a�p�p�s� �a�p�p�e�a�r�.
�T�h�e� �p�r�o�b�l�e�m� �i�s� �t�h�a�t� �a�f�t�e�r� �t�h�e� �u�s�e�r� �d�e�f�i�n�e�s� �o�n�e� �a�s� �t�h�e� �d�e�f�a�u�l�t� �a�p�p�,� �i�t’�s� �d�i�f�f�i�c�u�l�t� �t�o� �r�e�c�a�l�l� �t�h�e� �p�a�t�h� �i�f� �t�h�e� �u�s�e�r� �w�a�n�t�s� �t�o� �m�o�d�i�f�y� �t�h�i�s� �s�e�t�t�i�n�g�.� �T�o� �s�o�l�v�e� �t�h�i�s� �p�r�o�b�l�e�m�,� �M�i�-�A�s�s�i�s�t�a�n�t� �p�r�o�v�i�d�e�s� �a� “�d�e�f�a�u�l�t� �a�p�p� �m�a�n�a�g�e�r”� �m�e�n�u�.� �E�n�t�e�r� �t�h�e� �m�e�n�u�,� �a�n�d� �y�o�u� �s�e�e� �a�l�l� �t�h�e� �d�e�f�a�u�l�t� �a�p�p�s� �w�i�t�h� �a� �t�e�x�t� �p�r�o�m�p�t� �a�t� �t�h�e� �t�o�p� �o�f� �t�h�e� �i�n�t�e�r�f�a�c�e�.� �T�a�p� �a�n� �a�p�p�,� �e�n�t�e�r� �t�h�e� �a�p�p� �i�n�f�o� �i�n�t�e�r�f�a�c�e�,� �a�n�d� �a� �t�o�a�s�t� �p�r�o�m�p�t� �h�e�l�p�s� �y�o�u� �l�o�c�a�t�e� �t�h�e� �b�u�t�t�o�n� � �t�o� �c�l�e�a�r� �t�h�e� �d�e�f�a�u�l�t�.
Mi-Assistant is preinstalled on many ZTE phones. It has been well received by users. When planning a software product, the design team needs to spend time discussing and surveying so that they can determine the design path. Only when the design direction has been clearly defined, will the final product appeal to end users.
Mi-Assistant's main interface design helps users know about the app within 30 seconds
322013 NO.5
![Page 34: 13 - ZTE Deutschland · 13 Focus The Overseas Expansion of ZTE Handsets 09 Product Snapshot 09 11 ... LTE Wireless Router ZTE announced the launch of MF253, the company’s new LTE](https://reader034.vdocuments.net/reader034/viewer/2022042122/5e9d37c44e7afd6dbb49ac6c/html5/thumbnails/34.jpg)
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People’s visual perception, behaviors and habits vary according to the seasons. This may be too natural for users to notice or think about, but user experience designers need to pay attention to these changes. User experience designers decided to put our research focus on summer. From a number of design cases, we have found that the visual coolness can be achieved by three methods: color, pattern, and theme.
By Qu Chen
Emotions need to be considered in product design. This is important for a better user experience. The ultimate goal of product design is to increase user appeal as much as possible.
Stay Cool in the Summer
esign&ArtD
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33 2013 NO.5
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342013 NO.5
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