14TIPSTOPROMOTEYOURAPP

FABIANDELHAXHEHeadofDigitalStrategy &Transformation

YOURAPP ISAPRODUCT,MARKETIT!

HOWDOPEOPLELEARNABOUTAPPSTHEYDOWNLOAD?

#1APPSTOREOPTIMIZATION(ASO)

5Source:MobileDevHQ – HowUsers Find Apps

6

FOLLOWSTOREBESTPRACTICES

COMPLETEDESCRIPTIONBYUSINGKEYWORDS

CHOOSEASIMPLE,SHORT&EASYTOREMINDNAME

SETTHERIGHTCATEGORY

DESIGNAMEANINGFULICON ADDSELF-EXPLAININGSCREENSHOTS

ALWAYSDESCRIBEUPDATES

#2APPSTOREADVERTISING(ASA)

8

COMINGSOON…

#3SEARCHENGINEOPTIMISATION(SEO)

10Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.

#4PAIDMEDIA(SEA,SOCIALADS…)

12Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.

#5PUBLISH&SHAREADEMOVIDEO

14Source:Hubspot - http://blog.hubspot.com/marketing/video-marketing-statistics

#6EMAILMARKETING

16Source:Monetate

EMAIL MARKETING DRIVES MORE CONVERSIONSTHAN ANY OTHER MARKETING CHANNEL –

INCLUDING SOCIAL AND SEARCH.

#7SOCIALMEDIA:(ENABLE)SHARE

#8USECALL-TO-ACTION

19

“Why would people do somethingif you don’t ask them to?”

#9DEDICATEDWEBSITE/LANDINGPAGE

#10LEVERAGEINFLUENCERS(SOCIALPR)

#11LEVERAGEEMPLOYEES&NETWORK

#12MENTIONYOURAPPINEMAILSIGNATURE

#13ENCOURAGERATINGS

#14APPLYFORAWARDS

26

BONUS

#15DESIGNADELGHTFULUSEREXPERIENCE

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