WAYS TO GET MOREROI FROMSOCIAL MEDIA THIS MONTH.
SOCIALITE DIGITAL MEDIA
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TEL: 0207 112 8907 EMAIL: [email protected]
INTRODUCTION
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SOCIAL MEDIA MARKETING IS BOTH A BANE AND ABOON TO BUSINESS OWNERS. IF IT’S WORKING FORYOUR BUSINESS AND DRIVING TRAFFIC, YOU LOVE IT.IF IT’S NOT BRINGING IN RESULTS, YOU HATE IT AND FEEL THAT YOU’RE WASTING YOUR TIME.
1. USE THE RIGHT SOCIAL CHANNELS.
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THE SOCIAL NETWORKS YOU USE FOR YOUR MARKETINGCAMPAIGNS SHOULD FIT YOUR AUDIENCE AS WELL ASYOUR GOALS. CONSIDER THESE POINTS WHENDETERMINING WHICH CHANNEL(S) TO TARGET:
FACEBOOK GARNERS 8 PERCENT OF PAGE VIEWS ON THE WEB, COMPAREDTO 1 PERCENT FOR LINKED IN AND TWITTER, AND .5 PERCENT FOR PINTEREST.
LINKEDIN AND TWITTER LEAN TOWARD B2B MARKETING WHILE FACEBOOKDOMINATES THE B2C MARKET.
YOUTUBE IS THE SECONDLARGEST SEARCH ENGINE AND IS A GREAT ADSOURCE TO USE, TO AMPLIFY EXPOSURE TO OTHER SOCIAL CAMPAIGNSOR YOUR OWN VIDEOS
2. CURATE RELEVANT CONTENT.
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SINCE IT’S NOT ALWAYS EASY TO COME UP WITH FRESHCONTENT, YOU SHOULD CURATE SOME. FIND RELEVANTARTICLES, NEWS, VIDEOS, IMAGES, MEMES, INFOGRAPHICS,INTERVIEWS AND MORE THAT YOU CAN SHARE WITH YOURAUDIENCE.
3. ADAPT YOUR STRATEGIES BASED ONCOMPETITIVE RESEARCH.
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YOU’RE NOT THE ONLY PLAYER IN THE SOCIAL LANDSCAPE.YOU ARE COMPETING FOR A PORTION OF PEOPLE’SAWARENESS, ATTENTION, INTERESTS, TIME, AND OFCOURSE MONEY. ANALYZE WHAT THE MOST ENGAGINGCOMPANIES ARE DOING, THEN INNOVATE AND DO IT BETTER.
4. KEEP YOUR TEAM ON TRACK.
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PAY CLOSE ATTENTION TO WHAT YOUR TEAM SHOULD BEFOCUSING ON, AND SET GOALS, IDENTIFY IMPORTANTCHANNELS AND ELIMINATE ACTIVITIES THAT AREINEFFECTIVE. YOU ALWAYS WANT TO KEEP YOUR TEAMWORKING ON SOCIAL ACTIVITIES THAT PERFORM THE BESTFOR YOUR COMPANY.
5. BALANCE PROMOTIONS, WITH VALUEORIENTED CONTENT.
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REMEMBER THE 8020 RULE IN EVERYTHING YOU DO. THEIMPORTANCE OF NOT SPAMMING AND OVERSELLING YOURBUSINESS ON SOCIAL MEDIA CANNOT BE EMPHASIZEDENOUGH. KEEP YOUR CONTENT 80 PERCENT ORGANIC ANDVALUEORIENTED, AND 20 PERCENT PROMOTIONAL.
6. PUSH INDIVIDUAL USER ENGAGEMENT.
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IT DOESN’T MATTER HOW BIG THE COMPANY IS:CUSTOMERS LOVE PERSONAL ATTENTION. RESPOND TOTHOSE MAKING COMMENTS, EVEN IF THEY’RE NOT ASKING AQUESTION. DIRECTLY ENGAGE FOLLOWERS IN ALL OF YOURSOCIAL CHANNELS. THAT BUILDS TRUST AND RESPECT, ANDFOLLOWERS WILL BE FAR MORE LIKELY TO DO BUSINESSWITH YOU.
7. BE AUTHENTIC.
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TODAY’S CUSTOMERS ARE SAVVY, AND YOU CAN'T FAKE ITONLINE.THE SAME PEOPLE WHO ARE DIEHARD FANS OF YOURBRAND WILL BE THE FIRST TO CALL YOU ON THE CARPETFOR SHADY BEHAVIOR OR ACTIVITY AND CONTENT THATDOES NOT REFLECT THE CULTURE THAT YOU’VE ALREADYCREATED.
8. STICK TO A CALENDAR.
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FANS APPRECIATE IT WHEN THEY KNOW THEY CAN EXPECTCERTAIN TYPES OF CONTENT AT CERTAIN TIMES OF THEWEEK. WHEN YOU’RE POSTING DAILY AND THEN DROP OFFTHE RADAR FOR A WEEK, IT’S NOTICED AND REMEMBERED.SCHEDULE YOUR POSTS, SET THE NUMBER OF POSTS PERWEEK AND STICK TO THE PLAN.
9. LEVERAGE SOCIAL MEDIA OUTSIDE OFSOCIAL CHANNELS.
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“INCORPORATE SOCIAL INTO EVERY ASPECT OF WHAT YOUDO,88 PERCENT OF BUSINESSES USING TWITTER FEEDS,COMMENTS, RATINGS AND REVIEWS ON HOME PAGES HAVEINCREASED USER ENGAGEMENT.SOCIAL MEDIA CAN BRING YOU INDIRECT ROI RIGHT ONYOUR WEBSITE BECAUSE OF THE SOCIAL AUTHORITY THATCOMES WITH BEING ACTIVE AND ENGAGING YOUR FANS.
10. EXPERIMENT AND MONITOR ROI
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DON’T BE AFRAID TO BREAK THE MOLD AND TRY NEWTHINGS. SOME OF THOSE THINGS WON’T WORK, BUT MANYWILLS, AND YOU’LL BE ADDING TO YOUR TOOLBOX OFTACTICS TO IMPROVE ENGAGEMENT OVER THE LONG TERM.
11. USE PAID PROMOTIONS.
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MORE AND MORE SOCIAL PLATFORMS ARE OFFERING YOUTHE OPPORTUNITY TO PROMOTE YOUR PAGE, PUSHSPECIFIC MESSAGES AND MORE, BEYOND YOUR IMMEDIATENETWORK OF FANS.
12. TAG URLS TO BETTER TRACK ROI
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WITH MULTIPLE CAMPAIGNS RUNNING, IT CAN BE DIFFICULTTO SEE THE RETURN ACROSS A VARIETY OF CHANNELS. ONEWAY TO SIMPLIFY THAT IS TO USE UTM TAGS IN THE URLTHAT TAG A SPECIFIC CAMPAIGN SOURCE. THIS LETS YOUSEE TRAFFIC FROM TWITTER, FACEBOOK, SOUNDCLOUD ORYOUTUBE WITHIN YOUR ANALYTICS.
13. JOIN CONVERSATIONS.
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GET TO KNOW YOUR AUDIENCE IN GROUPS ANDCOMMUNITIES LIKE REDDIT, AND LET THEM KNOW WHOYOU ARE AS YOU CONTRIBUTE ORGANICALLY TO THECONVERSATION. THE MORE YOU ENGAGE YOUR AUDIENCE,THE MORE YOU CAN BUILD TRUST, BRAND VISIBILITY, ANDREFERRAL TRAFFIC.
15. RECYCLE PAST CONTENT
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PAST CONTENT, ESPECIALLY CONTENT THAT YOUR FANSENJOYED, SHOULD BE REPURPOSED WHENEVER POSSIBLE,BECAUSE YOU’RE ALWAYS GAINING NEW FANS WHO NEVERSAW THE ORIGINAL PIECE. IF YOU’RE SHORT ON CONTENT,GRAB SOME OF YOUR “GREATEST HITS” MATERIAL ANDREPOST.
