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SUMMER INTERNSHIP REPORT

PROJECT TITLE: UNTAPPED MARKET PENETRATION ATRETAIL LEVEL IN DELHI&NCR.

NAME: ANKIT KOHLI

BRANCH: MARKETING (2013-2015)

ROLL NO: 154

INSTITUTE: N.L.DALMIA INSTITUTE OF MANAGEMENT

STUDIES AND RESEARCH MIRA ROAD, MUMBAI.

COMPANY : DONEAR INDUSTRIES LIMITED

POSITION HELD: MARKETING INTERN

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 1


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ACKNOLEDGEMENT

There are man !e"!#e $" %h"m "%e 'ra$$()e, %$h"($ $he he#! "* %h"m %"(#)n+$ hae

-een a-#e $" "m!#e$e $h/ !r"0e$ /(e//*(##.

Fr/$#, %"(#) #1e $" $han1 m men$"r Mr. Man/h Sh(1#a *"r 'n' me an "!!"r$(n$ $"

%"r1 "n $h/ !r"0e$.

I a#/" %"(#) #1e $" $han1 a## $he re/!"n)en$/ %h" 'ae $her !re"(/ $me . A#/", $han1 a##

"(r "##ea'(e/ %h" hae a#%a/ e2$en)e) a he#!n' han) %heneer nee)e).

I %"(#) a#/" #1e $" $han1 m ""r)na$"r M/. Shee$a# an) m HR !er/"n M/. Da *"r $her

"3"!era$"n

I h"!e hae -een a-#e $" )" 0(/$e $" $he !r"0e$ an) a#/" $" $he !e"!#e %h" hae 'en (/

$her !re"(/ $me an) he#!e) %$h $her n!($/.



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SR NO CONTENTS O! THE PROJECT PAGE NO"

45 Te2$#e In)(/$r n In)a 6

75 A-"($ D"near 8

95 D"near E2!"r$/ 3;

5 D"near Fee)-a1 F"rm 4

445 C"n#(/"n an) *ee)-a1 $a-#e 4;37=



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TE#TILE INDUSTRY IN INDIA

In)a ha/ a er rh h/$"r n $e2$#e/. B $he *r/$ en$(r AD, In)a %a/ a#rea) !r")(n'

%"en "$$"n/ "* n"$e%"r$h ?(a#$. Be/)e/ na$(ra# *-re//(h a/ C"$$"n, @($e an) S#1,

Sn$he$ Ra% Ma$era# !r")($/ /(h a/ P"#e/$er S$a!#e F-re, P"#e/$er F#amen$ arn,

Ar# F-re & V/"/e F-re are !r")(e) n In)a.

In)a/ "$$"n $e2$#e n)(/$r ha/ a h'h e2!"r$ !"$en$a# a/ "/$ "m!e$$ene// / )rn'

$he !ene$ra$"n "* In)an arn/ an) *a-r/ n n$erna$"na# "mm")$ mar1e$/. Th/ %##

!r")e an e2!an)e) "!!"r$(n$a#"n'/)e enhane) "m!e$$"n *"r $he In)an $e2$#e (n$/,

a/ m"re mar1e$/ %"(#) -e "!en *"r ae//.

Pre/en$#, $e2$#e/ a"(n$ *"r 4


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DONEAR INDUSTRIES LIMITED (1$%&)

DONEAR %$h $/ $hree )ea)e/ "* e2!er$/e n $he $e2$#e n)(/$r / a re!($e) an) *a/$e/$

'r"%n' *a/h"n *a-r -ran) rea$n' a %)e are$ "* e2"$ S($n'/, Tr"(/er & Shr$n'

Fa-r/.

D"near !rmar# a$er/ $" $he m))#e an) $he !rem(m /e'men$/ %$h h'h ?(a#$ a!!are#

*a-r/ $ha$ are %"en %$h Na$(ra# F-re/, Sn$he$ F-re/ an) $/ Var"(/ B#en)/.

Fa-r/ rea$e) - D"near hae /$ea)# a!$(re) $he )"me/$ $e2$#e mar1e$/ a/ a re/(#$ "*

$/ %e##3!#anne) an) e2!an)n' /a#e/ ne$%"r1 "n//$n' "*


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DONEAR E#PORTS

D"near / n a !"/$"n $" e2!"r$ $he/e are$e/ "* *a-r/ e$her %$h $/ -ran) DONEAR,

"r an a#/" /(!!# %$h $he )e/re) /!e*a$"n/ !r")e) - $he (/$"mer, n $erm/ "*

!a1a'n', /e#e)'e e$.

T" 1ee! $/e#* (!)a$e), D"near re'(#ar a$$en)/ ar"(/ Tra)e Sh"%/ $ha$ are he#) %"r#)3

%)e. I$ a#/" re'(#ar# !ar$!a$e/ n $he 'TE#ORLD TRADE !AIR' $ha$ / he#) $%e n

a ear n Par/, Frane

The *a-r/ $ha$ are e2!"r$e) - D"near hae Seera# En) U/e/ #1e:3

4. S($/

7. Tr"(/er/9. @a1e$/


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The S($n', Tr"(/er an) Shr$n' Fa-r/ !r")(e) - D"near are !r")e) $"

!re/$'"(/ Garmen$ Ma1er/ an) h"#e/a#er/ $" "er 9 C"(n$re/ $ha$ are#"a$e) n re'"n/ #1e:3

4. N"r$h Amera7. S"($h Amera9. E(r"!e


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DONEAR ARIOUS BRANDS

OUR RETAIL ECLUSIVE BUSINESS OUTLETS:

DONEAR NXG

D'Cot Qualitywear

OUR GARMENT BRANDS:

DONEAR SUITINGS & SHIRTINGS

DONEAR ROYAL CLASSICO

DONEAR QSF

DONEAR GIFTS U


http://www.donear.com/donear2006/brands_nxg.asphttp://www.dcot.in/http://www.donear.com/donear2006/brands_dss.asphttp://www.donear.com/donear2006/brands_royal.asphttp://www.donear.com/donear2006/brands_qsf.asphttp://www.donear.com/donear2006/brands_g4u.asphttp://www.dcot.in/http://www.donear.com/donear2006/brands_dss.asphttp://www.donear.com/donear2006/brands_royal.asphttp://www.donear.com/donear2006/brands_qsf.asphttp://www.donear.com/donear2006/brands_g4u.asphttp://www.donear.com/donear2006/brands_nxg.asp


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DONEAR SOFT & S!OOTH

DONEAR INTERNATIONAL

DONEAR INTERNATIONAL "ITH FIT

AGENDA

Discover untappe !a"#et$

Diversify an e%pan &'"e $e"()&e$ t' ne* "eg)'n$

Develop ne* $eg!ent$ an p"'u&t$ +'" untappe !a"#et$

Achieve $u&&e$$, !)t)gate ")$#$ an a(') +a)-u"e$ '+ penet"at)ng

)nt' untappe !a"#et$

ANKIT KOHLI DONEAR INDUSTRIES LTD Page

http://www.donear.com/donear2006/brands_ss.asphttp://www.donear.com/donear2006/brands_int.asphttp://www.donear.com/donear2006/brands_fit.asphttp://www.donear.com/donear2006/brands_ss.asphttp://www.donear.com/donear2006/brands_int.asphttp://www.donear.com/donear2006/brands_fit.asp


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DELHI NCR ROAD MAP

ANKIT KOHLI DONEAR INDUSTRIES LTD Page 1/


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CITIES VISITED ERE:

De#h, Far)a-a), G(r'a"n, N")a, GhaJa-a).

MARKETS VISITED ERE:

4. Chan)n Ch"%1 7. Ea/$ O* Ka#a/h

9. G"n)!(r


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6. La0!a$ na'ar 8. Kam#a Na'ar . Kar"# Ba'h;. Sar"0n Na'ar =. Ba)ar!(r 4>. C"nna('h$

P#ae

44. Shah)ara47. R"hn49. P$am!(ra4. G(r'a"n

74. GhaJa-a)77. Mehra(#79. Khan!(r 7


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Fn)n'/ In Shah)ara, Ba)ar!(r, C"nna('h$ !#ae, Bh"'a#, Ma(r

Vhar

4. Aa#a-#$ "* D"near !r")($/ / '"").

7. Ver *e% Re$a#er/ Hae D"near Fa-r

9. Een D"$ /h"!/ n /(h mar1e$/ are 1ee!n' #"a# rea) ma)e /hr$/ an) "$her *a-r.


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=. Man *a#e) $" re"'nJe )"near an) $/ a//"a$e) !r")($/

4>. N" a%arene// am"n' !e"!#e a-"($ )"near,

44. De#h Mar1e$ /a/ @O DIKHTA HAI OHI BIKTA HAI

47. S$hn' "* B#aJer/ / ?($e e2!en/e /" (/$"mer/ )"n+$ %an$ $" $r %$h ne% "r #e//

!"!(#ar -ran)/

49. Deman) *"r /a*ar /($ *"r men / er mnma# n $he/e mar1e$/.

4


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7. DISTRIBUTING FREE SAMPLES OF FM PRODUCTS ALONG ITH AN

NES PAPERS.

9. INCREASING NO. OF DISTRIBUTORS AND RETAILERS FOR FM.


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DONEAR !EEDBACK !ORM

D'nea" 0eea $u!!a"

T'ta- n' '+ te "eta)- 'ut-et ()$)te 15

Inte"e$te 35



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N't )nte"e$te 16/

N't )nte"e$te0"ea$'n

L'* $a-ea-e

P")&e )g

N' $e"()&euna*a"e-'* e!an 138

N't g'' ua-)t 22

P'-)& )$$ue

T'ta- Nu!e" 16/

CONCLUSION

N"% )a/ ar"(/ $e2$#e "m!ane/ #1e Ram"n), Saram, Re) an) Ta#"r are "mn' (!

%$h ne% nn"a$"n/, )e/'n, ar$e/ $" /$re n $h/ "m!e$$e %"r#). Hene )"near

nee)/ a #"$ "* han'e/ a/ /(''e/$e) a-"e.

A*$er "n)($n' an n$en/e re/earh n De#h&NCR %e hae "me (! $ha$ !e"!#e !re*er

-ran)/ %hh hae a '"") -ran) name a#"n' %$h '"") a)er$/men$/. hene *r/$ "* a## *m

/h"(#) "nen$ra$e "n '"") ?(a#$ an) a$$ra$e a)er$/men$/.

(a#$ a#"n' %$h are$ an) )e/'n / a#/" !re*ere) - $he !e"!#e. !e"!#e are rea) $" /he##

"($ m"re m"ne * $he 'e$ a -e$$er -ran) %$h a '"") -ran) name.

A '"") *a-r %$h /"*$ne// an) /hnn' / a#/" "n/)ere) m!"r$an$ - $he (/$"mer/.



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!*+,. +/ R,

D, L,6 N,7 8 9* R7,.

49

Ma

han)n h"%1 Mar%ah a'en Mr ra'h( e2!#ane) a-"($ ar"(/ m

han)n h"%1 Preh#a) Sn'h & S"n/ D"near / "($)a$e) a/ !er /e##er. Pe"

han)n h"%1 Kr/hna C#"$h H"(/e Sem %h"#e/e##er , /a) )"near / n"

)"near

han)n h"%1 Sa Te2$#e/ Sa) )"near (/e) $" -e "n -""m ear#

han)n h"%1 S(re/h Te2$#e/ Sa) #"%er m))#e #a// -( m"/$#

han)n h"%1 Na D(r'a "##e$"n /e##er re*(/e) $" an/%er m ?(err

han)n h"%1 S%a$an$ra Te2$#e/ )ea#/ m"/$# %$h '*$ !a1/. Sa) )

han)n h"%1 Hmma$ C"##e$"n P$ /e##er re*(/e) $" an/%er m ?(err /



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han)n h"%1 ra0 *a/h"n/ /a) 'ra/m /e##/ m"/$ a$ h/ /h"!, n

4>> "n

*a-r

#a0!a$ na'ar Naran' Te2$#e/ /a) ?(a#$ "* )"near / "($/an)n'

#a0!a$ na'ar R(/$a' C#"$h H"(/e re$a#er /a) )"near *a-r / n"$ '""

#a0!a$ na'ar M(1e/h Ta#"r/ De/'ner/ /a) #"a#$ / !"/h /" (/$"mer )"

#a0!a$ na'ar Uman' Fa-r Sh"! he *a#e) $" )en$* -ran) *r/$, $hen

#a0!a$ na'ar Sameer Fa/h"n /a) n" "ne a/1 *"r )"near /" %e )"

#a0!a$ na'ar G K Ta#"r/ & Dra!er/ /a) *a-r "* )"near / '"") -($ #a

4;3Ma 1ar"# -a'h Ah(0ha $a#"r/ an) )ra!er/ /a) )"near ha/ !""r ?(a#$ n "m

1ar"# -a'h Harman /n'h -/han /n'h ha) man '"") ?(a#$ *a-r/ -($ h1ar"# -a'h Ram"n) /h"! /a) %e 1ee! ram"n) an) anh(e/e

1ar"# -a'h e/$en) re*(/e) $" re"'n/e )"near /a) %e

1ar"# -a'h Saram F T" F re*(/e $" en$er$an m ?(er /) n" $

1ar"# -a'h Ne% Fa-r" /a) n" )eman) *"r )"near n mar1e

1ar"# -a'h MH37 )e/'ner /a) (/$"mer %an$/ -ran)e) !r")(

1ar"# -a'h G%a#"r e2#(/e re$a#er /a) %e )"n+$ 1ee! /(h -ra

1ar"# -a'h @aan$ Fa-r, re) an)

$a#"r

/a) *a-r "* )"near / '"") )eman

4=3Ma 1ar"# -a'h har/h han)ra&" /a) )"near ?(a#$ / n"$ "m!ara-#

1ar"# -a'h Sa(ra-h *ne #"$hn' /a) h'h en) (/$"mer/ "me here $1ar"# -a'h Em-a// $a#"r/ an)

)ar!er/

/a) /$hn' / e2!en/e /" !e"!#e

1ar"# -a'h Ram"n) an) Gra/m /h"! /a) ram"n)/ / m"/$ n )eman) a#

1ar"# -a'h S"-ha Sn'h I/har Sn'h /a) %e een /e## #"a# -ran)/ -($ n

1ar"# -a'h M.S Crea$"n Re*(/e) $" an/%er m ?(er /a) "

1ar"# -a'h Maharan C#"$h H"(/e /a) )"near / n"$ n )eman) n 1ar"

1ar"# -a'h Sh"-ha Sn'h I/h%ar

Sn'h

/a) %e een /e## #"a# -ran)/ -($ n

1ar"# -a'h Ka!(r Te2$#e Em!"r(m re$a#er /a) %e 1ee! -ran)e) $em/

7>3Ma 1am#a na'ar R.K./"n/ re$a#er /a) er *e% are a%are a-"1am#a na'ar A)ar/h a/$a -han)ra /a) %e )ea# "n# n $"! -ran)/ a/ m



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1am#a na'ar !aa# /hr$n' an) /($n'/ /a) )"near / *"r #"%er m))#e #a/

1am#a na'ar !ar1 aen(e, ram"n)/ /a) %e "%n *ranh/e "* !ar1 aene

1am#a na'ar /($n' h"(/e ha/ $"! -ran)/ re*(/e $" $a#1 a-"($ )

743Ma )e#h na$"na# h'h%a 0am )(e $" me$r" %"r1 /!en$ < hr/ n 0am $hen r

773Ma 1am#a na'ar /he*a# rera# %a/ *"(/n' "n ram"n)/ an) ar%

1am#a na'ar 0an a/$ra -han)ra re$a#er re*(/e) $! en$er$an an) ))n

1am#a na'ar )"$ ?(a#$ %ear een )"$ /$"re / 1ee!n' "$her #"

1am#a na'ar ram"n) *ran/h/e "* ram"n) "%ner /a) %

"m!an / '"")

1am#a na'ar $he /h"!ee ram"n) /m /a) )"near / n"$ !"!"#(ar n )e#h

1am#a na'ar @a Ka De/'ner /a) (/$"mer neer a/1 *"r /(h -r

793Ma /ar"0n na'ar !an1a0 'armen$/ /a) n" "ne n $h/ mar1e$ 1ee!/ )"n

/ar"0n na'ar '"a# $e2$#e /a) )"near / n"$ !"!(#ar , er #"

/ar"0n na'ar Tane0a /"n/ /a) %e /e## -ran)e) '"")/ #1e ra

/ar"0n na'ar !(n0a- #"$h h"(/e /ma## re$a#er /a) %e )"n+$ 1ee! )"

/ar"0n na'ar han)er *a-r/ /a) %e )"n+$ /e## )"near ?(a#$ /

/ar"0n na'ar %/han )a//&" /a) %e are -(/ "me #a$er

7


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!#ae!ahar'an0

9>3Ma /hah)ara V! Ta#"r & Rea)ma)e /a) er *e% "me *"r /$hn' %$

/hah)ara Ka%a$ra /a) man /e## )"near n $h/ mar1e$

/hah)ara La##!(r S#1 S$"re /a) )eman) / er #"% er *e% re

/hah)ara Shr Ram Har Ram Ba0a0 Re*(/e) $" an/%er m ?(er /a) "

/hah)ara @an 1a!a)e %a#a /a) n" "ne a/1 *"r )"near /" %e )"

/hah)ara a#a C#"$h H"(/e /a) )"near /e## n $h/ mar1e$ -($

943Ma R"hn Sham Fa/h"n Fa-r/ /a) n $h/ #"a#$ -ran)/ #1e 'ra/

R"hn Fa/h"n Sh"! re*(/e) $" )en$* $he -ran)

R"hn A Ma2e Garmen$/ er -' /h"! ha) man -ran)/ #1e

R"hn Har Ram & S"n/ /h"! n na'#" /a) here n" "ne *r"

%an$ $" 11e!

R"hn S(ra0 S"n/ Ta#"r/ An)

)r!er/

/a) %e )ea#/ m"/$# %$h ram"n)/

R"hn Fa/h"n A'e re*(/e) $" en$er$an m ?(er

>73@(n !ahm har SK Ta#"r/ & C#"$her/ /a) n )e#h )"near / n"$ n )eman

!ahm har Bhan)ra S($ C"##e$"n /a) "me #a$er %e are -(/

!ahm har DCM '"e# & /"n/

em!"r(m

/a) %e -a/a## )ea#/ n 'ra/m n)

!ahm har BEDI TAILORS &

DRAPERS

er "#) /h"! e2!#ane) !"!(#ar -ra

>93@(n !ahm har Se$h C#"$h H"(/e /a) "n# *e% /h"!/ /e## )"near here

/hah)ara Dee!a# C#"$h Em!"r(m /a) %e are -(/ "me #a$er

/hah)ara/ee#am!(r O P Verma Ta#"r/ /a) %e /e## )0am an) "$her -($ n"$

/hah)ara Shree Ra0a Ram S"n re*(/e) $" /ee /am!#e/ /a) )"near >63@(n meh(ra# A!n Ha$$ -' /h"! /a) %e )"n+$ 1ee! /(h -r

1han!(r Dar/han Fa-r/ /a) -ran)/ -e#"% )"near /e## here -

$(#a'a-a) S(n/hne C#"$hn'/ /a) )"near /e##/ n -a)ar!(r area

/a1e$ Chea! Te2$#e Em!"r(m /a) "me #a$er %e are -(/

/a1e$ Re) & Ta#"r $/ /h"! )ea#/ "n# %$h re) an) $ama#a na'ar S K Ta#"r/ &Dra!er/ /a) n $h/ area !e"!#e )eman) -ra

K Vaer" h'h en) /h"! *a#/ $" re"'an/e )"

ma#a na'ar Ghan/ham & C" "#) /h"! /a) )"near #a1/ mar1e$n

ma#a na'ar Va#/ men /a) "me #a$er %e are -(/

ma#a na'ar LG C#"$hn' C"m!an /a) %e )"n+$ %an$ $" 1ee! )"near

>83@(n )e#h re!"r$ %"r1

>3@(n *ar)a-a) Ran'"# Te2$#e/ /a) n *ar)a-a) n" "ne 1n"%/ a-"

*ar)a-a) Ba''a Em!"r(m "#) /h"! /a) )"near / !"!(#ar n -

*ar)a-a) Ne% Gan)h C#"$h H"(/e /a) %e /e## -ran)/ #1e /1(mar an)

*ar)a-a) Gan)h C#"$h H"(/e /a) %e -( #"$h *r"m )e#h %h"#e/*ar)a-a) Ran'"# Em!"r(m /a) "me #a$er %e are -(/



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>;3@(n )e#h %ee1# "**

>=3@(n /1a1e$ma#a na'ar Ghan/ham & C" /a) %e /e## -' -ran)/ /a) n"% a )

/a1e$ Arn) L$) /a) %e /e## "n# ar%n) *a-r %h

ma#a na'ar(/(*

/ara

C LAL Te2$#e Re*(/e) $" an/%er m ?(er /a) "

@.S

TAILOR)a1/hn!(r

@.S TAILOR /a) n" "ne a/1 *"r )"near /" %e )"

4>3@(n !a$e# na'ar Dm Prn$ C"##e$"n /a) "me #a$er %e are -(/

!a$e# na'ar G(#a$ $e2$#e /a) %e )ea# %$h '"") -ran)/ #1e r

!a$e# na'ar GOPALIKA Men/ %ear /a) har)# *e% 1n"%/ a-"($ )"near

!a$e# na'ar NAGPAL CLOTHERS &

TAILORS

e2!#ane) me a-"($ -ran)/ !"!"#(ar

443@(n ra0"(r 'ar)en The Ram"n) Sh"! "%ner e2!#ane) ram"n) / !"!(#

m"$ na'ar San)ee! Se#e$"n /a) ?(a#$ "* )"near / "($/an)n'

m"$ na'ar D C SELECTION )ea#/ %$h rea)ma)e $em/ %a/ n"$

m"$ na'ar M")%a/ )e/'ner /$()" )ea#/ %$h h'h en) -ran)/

m"$ na'ar Fan S#1 S$"re /a) n $h/ #"a#$ n" "ne eer "m

m"$ na'ar Ran0$ C#"$h S$"re /a) %e )ea# man# %$h ram"n)/

473@(n #eae

493@(n ea/$ )e#hnrman ahr The Ram"n) Sh"! h('e /h"! /a) %e )ea# "n# %$h ra

#a2m na'ar enJ Ta#"r/ /a) har)# an"ne "me/ %$h "r a/

#a2m na'ar C#"$h Pa#ae /a) %e )ea#/ ma0"r# %$h ram"n

e1 hr/eema!(r DCM C#"$h S$"re /a) %e )ea# %$h -ran)/ #1e ma#

4


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'(r'a"n D%an %ar)r"-e )#* < /a) "me #a$er %e are -(/

'(r'a"n @.1 $a#"r/ & )ra!!er/ /a) n" "ne a/1 *"r )"near /" %e )"

*-r

'(r'a"n /a)ar -aJar S)har$ha Va/$ra#a ))n+$ re"'nJe )"near

743@(n '(r'a"n Rahna em!"r(m /a) )"near / n"$ !"!(#ar -ran) /"

'(r'a"n Rahman C#"$h H"(/e /a) %e are -(/ "me #a$er

'(r'a"n Anan) em!"r(m *a#e) $" )en$* $he -ran) an) $hen

'(r'a"n /harma $a#"r/ an) )ra!er/ ))n+$ re"'nJe )"near

773@(n )e#h %ee1# "**

793@(n 0ana1!(r mar1e$ Fan C#"$h Em!"r(m /a) %e )ea# %$h -ran)/ #1e )"nea

0ana1!(r mar1e$ K(mar S"n/ Ta#"r/ &

Dra!er/

/a) n $h/ mar1e$ )eman) / er #

0ana1!(r mar1e$ The a!!are#/ rea)ma)e /h"! /a) %e (/e '"")

0ana1!(r mar1e$ Ra0a$ C#"$her/ /a) %e 1ee! -ran)/ #1e ma#, ra"

7


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