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2008 Merchandising Plan
September POP Conversion Plan
August 5, 2008
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New Retail Conversion: Install between 9/22 thru 10/6
Drive Thru Conversion Elements:
Column 1:
- Front/Back HM Translite
- Salads / Snacks Translite*
- Removal of Asian Salad*
- Front/Back Dessert Translite*
- Dollar Menu Header Strip
- (6) “New” Dollar Menu Strips*
- Column 2: FP43 Flip Stores **
- Full Promo/Menu Translite
-McCafe Menu for CBB Stores
- Premium Chicken Sandwich for non CBB stores
- Local Beverage Promo Translite
- Iced Coffee and Sweet Tea
- Core Beverage Menu Translite*
- Column 3:
- Promo Translite 1 - Big Mac
- Promo Translite 2 - SSC
- Promo Translite 3 - Snack Wrap
- Column 4 (Front):
(3) Lunch/Dinner EVM Translites*
-Column 4 (Back):
(3) Breakfast EVM Translites*
- Permanent Back Lit Pre-Sell:
(1) Full Panel Promo Translite (New Nat’l Standard) - Big Mac (per store profile) OR (3) EVM Translites (per store profile)
- Price Snipes - Core Menu & EVM
New Retail Look – POP Plan Conversion
In-Store Conversion Elements:
Breakfast:
- Breakfast EVMs*
- EVM Meal # Snipes
- EVM Price Snipes
- HPOP: Breakfast Choices* - Inserts/Snipes
- Menu Translite (213/4“)
- Breakfast Platters
- Instruction Sheets
Lunch/Dinner:
- Menu Translite (213/4“)
- Salad/Snack Wrap*
- Removal of Asian Salad*
- Menu Transtlite (213/4“)
- Happy Meal /HM Choices Menu
- Lunch/Dinner EVMs*
- EVM Meal # Snipes
- EVM Price Snipes
- HPOP: Dessert Inserts/Snipes
- Instruction Sheets
McCafe (Based on CBB Profiles):
- Menu Translite
- Product Translite
* Market Variations Accommodated
**Note: Col 2 Non-Flip – Source Wireframe Schematics
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New Retail Conversion: Install between 9/22 thru 10/6
Hardware Kit
- Column 1:
(1) 3-pocket carrier
(1) POP/Menu Strip Rib
(1) Light Blocking POP Rib
- Column 3:
(1) 3-pocket carrier
(2) Light Blocking POP Ribs
- Column 4 (Front):
(1) 3-pocket carrier
(2) Light Blocking POP Ribs
- Column 4 (Back):
(1) 3-pocket carrier
(2) Light Blocking POP Ribs
- Permanent Back Lit Pre-Sell:
(1) 3-pocket carrier
(2) Light Blocking POP Ribs
- Detailed Instruction Sheets
New Retail Look – POP Plan Conversion
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New Retail Look – POP Plan Conversion
FP43 w/ Flip
New Retail Conversion: Install between 9/22 thru 10/6
Local Promo
Beverage
Gateway
Banner
Lawn Sign
COD
Pay Window Decal
Pre-Sell Kiosk
NEW
OR
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New Retail Look – POP Plan Conversion
FP43 w/ FlipWithout McCafe
New Retail Conversion: Install between 9/22 thru 10/6
Local Promo
Beverage
Gateway
Banner
Lawn Sign
COD
Pay Window Decal
Pre-Sell Kiosk
Premium Chicken
Sandwich Promo:
Non CBB Stores
OR
NEW
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New Retail Look – POP Plan Conversion
FP43 Standard w/o Flip
New Retail Conversion: Install between 9/22 thru 10/6
Gateway
Banner
Lawn Sign
COD
Pay Window Decal
Pre-Sell Kiosk
Local Promo
Beverage
(Iced Coffee,
Sweet Tea)NEW
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New Retail Look – POP Plan Conversion
New Retail Conversion: Install between 9/22 thru 10/6
In-Store with McCafe
Card Merch
Pre-Sell Kiosk
Card Merch Card Merch
Register Topper Register Topper
McCafe
Register Topper
LocalLocalLocal
LUNCH/DINNER MENU
BREAKFAST MENU
Local
Local Local
Back-To-
School Arch
Card Display
Insert
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New Retail Look – POP Plan Conversion
New Retail Conversion: Install between 9/22 thru 10/6
In-Store w/o McCafe
LUNCH/DINNER MENU
BREAKFAST MENU
Local LocalLocal
Card Merch
Pre-Sell Kiosk
Card Merch Card Merch
Register Topper Register Topper
Back-To-
School Arch
Card Display
Insert
Local
Local Local
Register Topper