Product Presentation
11.05.09
Presentation Outline
• Overview
• The edgeBOX Unified Communications appliance
• The complete edgeBOX “Office-in-a-Box” solution
• EdgeBOX Deployment Scenarios
• The Product Roadmap
• Business Benefits
Critical Links - A Brief Introduction
Solid venture backed company. Mission: Developing innovative and cost saving integrated Communication and IT solutions
Headquarters: Fairfield, NJ, USA, with sales Offices in UK, India, US, and R&D Center in
Portugal.
Led by seasoned executive team.
Employees: 43 people in total, R&D and Engineering in low-cost (nearshore) Portugal.
Endorsed by top industry players, and awarded in top industry events in the US and
worldwide.
Solid track record: Legacy of developing mission critical application software for NASA,
EADS, Infineon, Vodafone, (from Critical Software).
copyright © 2009 Critical-Links - All rights reserved
Main Office
Critical-Links Footprint
Representative Office
copyright © 2009 Critical-Links - All rights reserved
About Critical-Links
“Single-product company”
Critical-Links is exclusively dedicated to the development and promotion of the edgeBOX™ solution and to the integration of it with the most relevant communication systems.
copyright © 2009 Critical-Links - All rights reserved
Features
copyright © 2009 Critical-Links - All rights reserved
SecurityTelephony (IP/TDM)
Connectivicty & Network Services
Authentication & NAC
Collaboration & Mobility
Quality of Service
Storage & Print Unified Simple Management
Reporting
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
Suports all types of telephony terminals.LCR – Least Cost Routing Tables.Free Calls between offices.TDM (Analog, ISDN, PRI) Connections.Digital Fax – FAX2Mail/Mail2FAXVoiceMail-2-eMail.Auto Answer. Video-Call (Between offices).Simultaneous call conferences.Entry-Level Call Center.Call RecordingListen-in & Whisper-in
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
Suports all telephony terminals
Suports IP (SIP) Telephones from diferent brands.Connects to soft phones,, standard analog phones with ATAs, IP phones, WiFi phones… Cell Phone connectivity through GSM “Gateway”.
Network Switch
Analogic Gateway
Wireless Networks
IP Phones, Soft Phones
Analog phones, FAX, Wireless DECT
WIFI
GSM
PDA’a, Cellphones w/ WiFi and SIP Client
Gateway GSM
General GSM Cell Phones
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
LCR – Least Cost Routing Tables.
Voice Operator - X(traditional)
Voice Operator - Y(traditional)
Internet
VoIP Operator
1VoIP
Operator2
Mobile Networks (91, 93, 96, etc.)
Portugal Europe
USA
Africa
edgeBOX outbound calls through the cheapest route.
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM))
Free Calls between offices.
Voice Operator -X(traditional)
Voice Operator - Y(traditional)
Internet
VoIP Operator
1VoIP
Operator2
Mobile Networks (91, 93, 96, etc.)
Portugal Europe
USA
Africa
Easy Integration for new offices. Free Calls between them. Calls between Portuguese Office and Spanish Public Network will have local costs.
Data Connectivity(Internet or Dedicated)
Voice Operator - Z(traditional)
Spain
Spain Portugal
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
TDM (Analog, ISDN, PRI) Operator Connections.
Voice Operator - X(traditional)
Voice Operator - Y(traditional)
Internet
VoIP Operator
1VoIP
Operator2
Mobile Networks (91, 93, 96, etc.)
Portugal Europe
USA
Africa
Clients can keep their old operator and telephony systems and still benefit from edgeBOX advantages.
Connection using old peripherals
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM))
Digital Fax – FAX2Mail/Mail2FAX
FAX Extensions
Digital PDF Fax received directly in user email. Send FAX through email.
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
VoiceMail-2-eMail
Voice Operator
Voice Messages received in the extension are converted to WAV format and sent to user email.
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
Auto Answer
Voice Operator
Easy script programming for auto answer machine.Each Company can save and use its own personalized messages.Scripts for general auto answer by direct extension, time, source,etc.
1
2
3
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM))
Video-Call (Between offices)
Video-call between two extensions. Between same building or different offices. Video-Phones and Softphones compatibility.
Office A Office B
Telephony
copyright © 2009 Critical-Links - All rights reserved
Telephony (IP/TDM)
Entry-Level Call Center.Inbound
Calls
Customer Service Queues Definition. edgeBOX distributes and manages the calls through different services and operators. Customer Service Quality Reports. Integration with QueueMetrics Reporting software available. Listen-in & Whisper-in
1
2
3
Customer Service“A”
Customer Service “B”
Customer Service “C”
Collaboration & Mobility
copyright © 2009 Critical-Links - All rights reserved
Email ServerWebmailWork from HomeMobile “Twinning”“Push-Mail” to PDAsWeb Server
Collaboration
copyright © 2009 Critical-Links - All rights reserved
Collaboration
Integrated Email Server. Supports all clients email applications (POP3, SMTP, iMAP) WebMail Push-Mail to PDAs.
Email ServerWebmail“Push-Mail” to PDAs
User 1Windows - Outlook
User 2MAC - Outlook
User 3Linux - Thundirbird
Remote UserWebMail
Push-Mail to PDA’s
Internet
Collaboration & Mobility
copyright © 2009 Critical-Links - All rights reserved
Collaboration
VPN secure access to company from home. Remote Access to all office material and functionalities (telephone, email, intranet, servers, FAX, etc). WebMail.
Work From Home
Internet
VPN
VPN
Remote Access to all functionalities
Collaboration & Mobility
copyright © 2009 Critical-Links - All rights reserved
Mobile “Twinning”
Voice Extensions
Mobile Networks (91, 93, 96, etc.)
Collaboration
Extension / Cellphone Association. When out of the office, user receives his calls on the cellphone.
Extension: 100Associated Cellphone: 96 1234567
GSMExtension User: 100 answers phone calls when outside the officeAssociated Cellphone: 96 1234567
Collaboration & Mobility
copyright © 2009 Critical-Links - All rights reserved
Integrated Web Server
Collaboration
Companies can store Internet Webpages on the Web or the edgeBOX Intranet.
IntranetIntranet.edgebox.pt
External User
Internet
www.companies.pt
Collaboration & Mobility
copyright © 2009 Critical-Links - All rights reserved
Broadband Ethernet Router with 3 10/100/1000 Interfaces (WAN, LAN, DMZ)
SOHO & OFFICE Wireless LAN Built-in (802.11b/g)Optional SKU’s for SOHO & OFFICE with WAN 3G Interface
(UMTS/HSDPA)VLAN’s Support (802.1q e Inter-VLAN access policies)PPoEDNS ServerDHCP ServerNAT/PATDynamic DNSDHCP ClientWINSPPTP Server (for remote workers)
Connectivicty & Network Services
Connectivicty & Network Services
copyright © 2009 Critical-Links - All rights reserved
Windows Domain Server Service(PDC Server)Local Users AuthenticationLDAP e RADIUS ServersRemote Authentication with external systems (Remote
AD, Remote RADIUS, Remote LDAP)802.1x AuthenticationDinamic VLAN’s Assignement based on 802.1x
AuthenticationProxy ServerAcces Control by IP, Network, User or ServiceAccess Control per time scheduleUser Profiles for Access Control
Authentication & NAC – Network Access Control
Authentication & NAC –
Network Access Control
copyright © 2009 Critical-Links - All rights reserved
Connectivicty & Network Services + NAC
InternetInternet
Data/Voice Connnection
between locais
Internet Connection
Internet Connection
Local Users Authentication
Connectivicty & Network Services
Authentication & NAC –
Network Access Control
copyright © 2009 Critical-Links - All rights reserved
FirewallSecure VPN Connections (IPSEC)AntivirusAnti-SPAMWEB ScanedgeBOX FailoverBackup Software
Security
Security
copyright © 2009 Critical-Links - All rights reserved
FirewallSecure VPN Connections (IPSEC)
Security
Full fledged security including Stateful Firewall, VPN (IPSEC, L2TP, PPTP), anti-spam, antivirus and web content filtering Authentication at the firewall allows tight control over user activity in the network (who, when, what).
Security
InternetInternet
VPN IPSECFirewall Rules
Firewall Firewall
copyright © 2009 Critical-Links - All rights reserved
AntivirusAnti-SPAM
Security
edgeBOX filters and scan emails preventing SPAM and Virus. Configurable multiple antivirus engine options (McAfee, Sophos, ClamAV) to scan email and file storage.
Security
Internet
SPAM
VÍRUS
copyright © 2009 Critical-Links - All rights reserved
Storage & Print
Storage & Print
CIFS (Common Internet File System) support allows seamless file/data sharing, with options of setting disk quotas and configuring automatic backup to the Data Center or local drives. edgeBOX provides transparent shared printer services for standard USB printers.
Files Sharing and StorageUSB Printer
copyright © 2009 Critical-Links - All rights reserved
Bandwidth Management
Bandwidth Manageme
nt
Main Office
DATA-CENTER
SAP WEB MAIL
Office 1 Office 2
SAP WEB MAIL VIDEOSAPMAIL
Inbound and Outbound Quality of Service (QoS) support, allowing for effective prioritisation of services, including VoIP.
Guarantees traffic bandwidth in the event of congestion with DiffServ functionality that enables the effective establishment of different services and Service Level Agreements (SLA).
copyright © 2009 Critical-Links - All rights reserved
Unified Simple Management
Unique easy to use interface for configuration... Remote management – all done through a Web Browser.
Unified Simple Management
Reporting
edgeBOX extensive reporting module provides detailed information on system usage, including: Security, NAC, VoIP, network, users and device status
Reporting
copyright © 2009 Critical-Links - All rights reserved
copyright © 2009 Critical-Links - All rights reserved
The edgeBOX Appliance
edgeBOX Appliance Specifications
OFFICE & OFFICE SOHO BUSINESS ENTERPRISE
Simplifies (eliminate) complexity of deployment and management
Increases productivity and convenience by providing more and easy to use services / focus on core business
Reduces cost significantly (Capex and Opex) Economic/ecological benefits of GreenIT Based on standards, preventing vendor lock-in. A
true future proof solution
Copyright © 2008 Critical Links S.A. All rights reserved.copyright © 2009 Critical-Links - All rights reserved
The edgeBOX advantage
edgeBOX proposal
The full PortfolioExtending EdgeBOX with edgePacks
copyright © 2009 Critical-Links - All rights reserved
The Critical Links Portfolio – An Overview
Award winning Unified Communications Appliance
Value Added software applications for specific vertical customer segments
Comprehensive Support and Training Program
edgePACKs: Value-added Application packages
Optional plug-in modules for edgeBOX providing value added functionality.
Fully integrated with edgeBOX and linked with functions such as Network Access Control, security, web server and mail server.
Deployed through normal update service.
Managed remotely without on-site intervention.
*
Note: edgeOPERATOR for edgeBOX will be coming soon.
edgeEXCHANGE – edgeBOX Groupware System
edgeEXCHANGE is an advanced Collaboration Platform that allows to easily deploy collaborative environments and repositories for all shared information. Centralized repository for tasks, contacts, calendars and files
edgeEXCHANGE features include:- Calendar, tasks and contacts
synchronization with MS Outlook™- Calendar sharing and meeting schedule via Groupware web interface- Collaborate on email communications
edgeLMS – edgeBOX Learning Management System
edgeLMS is a platform for delivering a remotely accessible learning environment, with Site, User, Course and Class Management. Allow online collaboration between students and educators with a comprehensive solution for training in corporate and academic environments.
edgeLMS features include:• Browser-enabled work environment allows
internal or external (partners) training• edgeBOX performs user authentication and
acts as information repository• Site, User and Course management for a
complete learning environment• Workflow-assisted evaluation• Based on Moodle Open Source package
edgeDESKTOP – edgeBOX Call Management System
edgeDESKTOP is an advanced Call Management system for the edgeBOX that allows employees to communicate and collaborate from their desktops. You can manage all telephony features from edgeDESKTOP
edgeDESKTOP features include:- Pop-up window with caller info, initiate or
receive calls or conferences and contacts integration with MS Outlook™
- Record conversations, Visual Voicemail- Call Forward, Call Transfer, Call History,
Groups- Authentication, Screening- See on-line status of co-workers
edgeOPERATOR* – edgeBOX Full-Featured Receptionist Console
edgeOPERATOR* is a full-featured console for receptionists and call centres that allows them to screen and manage customer calls. On top of all the edgeDESKTOP features, you also have Call Queues, Call Parking, and Switchboard features for an enhanced customer experience.
edgeOPERATOR* features include:- Switchboard, Call Parking, Queues- Pop-up window with caller info, Initiate or
receive calls or conferences and contacts integration with MS Outlook™
- Record Conversations, Visual Voicemail- Call Forward, Call Transfer (Blind or
Assisted), Call History, Call Logs and Groups- Authentication, Screening- Remote Management
* edgeOPERATOR for edgeBOX will be coming soon. Please contact your Critical Links representative for more details.
Computer Telephony Integration features
On edgeBOX : • Create and configure phones and dial plans• Create company directory• Add your personal contact numbers• Configure Manager Custom Interface to enable TAPI functionality
On Your PC :• Configure Outlook and AstTapi plug-ins• Customize your synchronization
policies • Define Applications you want to have “Click-to-Dial” functionality
• Automatically Synchronize Outlook contact list • Automatic match with contact list for inbound calls• Snap-On Phone numbers from a Screen • Click-to-Dial from Outlook, IE and Firefox
Our new edgePACKs:
Note: edgeOPERATOR* for edgeBOX will be coming soon.
edgeBOX rapid response
Comprehensive program to support Partners, Service Providers, and End users to leverage the power of the edgeBOX.
– Training & Certification – Design/Planning– Installation – Tiered Support Programs encompassing
• 7 x 24 Help Desk• RMAs• On-site support• Part replacement• Enhancements• Automatic Software Updates
Compatible with Legacy
copyright © 2009 Critical-Links - All rights reserved
Traditional PBX and IP PBX features Support
ACTION SIP DTMF DESCRIPTION
On Hold P Hot-key N/A Support for ‘Call on Hold’ Special Keys, SIP based and traditional “R”
Call Transfer P Hot-key #1 Hand a call off to another extension
Attended Transfer P Hot-key *2 Attended call transfer
DND P Hot-key* N/A Do not Disturb
Hang-up Call P Hot-key *0 Cancel a call
Three Way Calling P Hot-key R or on-hold key
3 way conference call
Call Pickup P N/A *8+extension The ability to pull a ringing call to the phone you are currently on
* Depends on a phone support
Traditional PBX and IP PBX features Support
ACTION SIP DTMF DESCRIPTION
Call Parking P N/A *700 Place a call on hold and allow anyone to dial an extension and take the call
BLF P N/A N/A With programmable buttons and multicolored LED simplify dialing and call transfers. Activated through busy lamp field (BLF)
Setup Call Forwarding (Follow Me)
P Hot-key
Configurable
Self service functionality to configure call forward number for your phone from self service page or directly from a phone
Intercom Calls
P Hot-key
N/A Support for calling special phones with a speaker automatically set on
Recall P Hot-key
N/A Automatically retry calling again if the other phone was busy
Twinning P N/A N/A User can configure a number of phones to ring on the same time
Traditional PBX and IP PBX features Support
ACTION SIP DTMF DESCRIPTION
Call Recording P N/A *+configurable Start/stop recoding a call conversation, can be done by a user or administrator
Project codes P N/A #79+code While on a call (incoming, outgoing or twinning) user can dial a project code. The project code will be recorded in CDR line for the call in the 'accountcode' field.
Listen/Whisper P N/A *990+N or *991+N
Allow users to listen or whisper on another active calls
Voice mail Greatening
P N/A N/A Record individual voice mail greetings directly form the phone or upload pre-recoded sound file
Personalized IVR sounds
P N/A N/A Record individual voice messages for personal IVR playback files
* Available in 2008 Q3
Deployment Scenarios
copyright © 2009 Critical-Links - All rights reserved
Deployment Scenarios (SMB Installation)
Instant voice and data infrastructure
Full featured Ip-PBX Analog and Digital PSTN VoiP, SIP trunking Integration with legacy PBX FAX and analog phones support Mail2fax. fax2mail Integrated WiFi Access Point Integrated Web and Email Servers Routing , Security, traffic QoS edgePACKS – e.g. edgeEXCHANGE Setup in a few hours
Deployment Scenarios (Multi Branch Office)
Branch office consolidation
Full featured IP-PBX Cost-reduced voice calling Routing, Security, VoIP traffic QoS One extension plan across company Hub, Spoke and full Mesh VPN Centralized Authentication and Management Integrated Web and Email Servers Layered Security Consolidated infrastructure at branches
Deployment Scenarios (VoIP migration )
Migration to VoIP Cost-reduced voice calling Gradual transition from old PSTN
system to VoIP infrastructure Integration with legacy PBX Least Cost Routing Functionality for
local and long distance calls Centralized User and Policy
Management for both PSTN and VoIP systems
Deployment Scenarios (Remote Teleworker )
Remote Teleworker Secure access to corporate
resources, servers and applications Same phone extension for remote
and office location Corporate policies for Least Cost
Routing for remote phone calls Centralized network access
policies for all remote and local users
edgeBOX Business Benefits
Fully Integrated One Box Solution
• Significant cost savings for setting up fully functional network infrastructure
• Simplified Management, only one box to manage
• Green IT, Reduced power consumption, heat dissipation, one device replacing many
• Increased availability, Proactive monitoring and management of network
• Standards based and future proof, based on Asterisk and open source software
The edgeBOX vs. Classical Point Solution
54
One time CostsAccess router with WiFi $150Firewall-VPN appliance $1,000IP-PBX $3,000Medium-range server $1,000 Windows SBS Standard edition – 5 users $1,899SBS additional licenses – 25 CALs $4,725Network Attached Storage (NAS) server $1,000Installation and Setup $2,500
Total: $15,274 54
One time Costs edgeBOX
edgeBOX Server $3,900Installation and Setup $1,000edgeExchange
Total: $4,900
edgeBOX reduces initial costs to one
third(example shown for 25 users)
Summary
Customer Proven
More than 125,000 users supported by edgeBOX in four continents
Channel of resellers and distributors, and managed service providers
Strong Ecosystem Awarded by peers and industry
Most Complete Solution
Broadest consolidation with IP-PBX plus Security, IT, networking, up to 6 devices.
Competitive price-point: for appliance and software, accessible to the SMB market.
Zero touch deployment: fully remotely managed, easy to use, designed for Managed Services.
URL | www.critical-links.com
E-mail | [email protected]
Global HeadquartersCritical Links, Inc695 Route 46 WestFairfield, NJ 07004 U.S.ATel: +1 973 276 9006Fax:+1 973 276 9007
R&D CenterCritical Links, S.A.Parque Industrial de Taveiro, Lote 483045-504 Coimbra, Portugal
India OfficeCritical Links.116b Mandakini EnclaveNew Delhi 110019, India
UK OfficeCritical LinksScience Park, Southampton, [email protected]
Italy OfficeCritical LinksCastelfiorentino, [email protected]