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Needs analysis
Student fairs
FB FutureCrew
HR key figures
Equal
opportunities
Employer demands
Education
supply
Scenario
planning
Employer
branding
Curriculum Cluster
definition
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Staying focused on maritime education. Magda Wilewska Bien Chalmers University of Technology, Sweden
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How should we develop and coordinate our education programmes to ensure a competitive maritime sector?
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What will be the maritime sector competence needs in the future?
• Existing/new business segments?
• Roles/positions?
• Number?
• Skills/knowledge?
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255 education programmes and courses mapped
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Recruitment needs: 35 primary questionnaires
142 simplified questionnaires 65 in-depth interviews
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Results: Presented for each sector category
General findings: A post–secondary level of education preferred (exceptions) Recent graduates employed occasionally and mainly for trainee positions The global financial crisis changed the market situation: skilled employees are available (exceptions)
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The crucial competencies depends on branch
Logistics
Languages
Environment and energy
IT
Economicsand
finance
Engineering
Managementand
leadership Seafaring
Branch experience
Specialists and generalists
Project skills
Legal skills
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Other qualities Attitude to
work
Ability to work with
others Communication
skills
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Most of the interviewed employers expressed a willingness to collaborate with education institutions.
The role of education institutions
to integrate the required skills
into course design to provide both relevant academic staff and guests lecturers from the industry
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The quality of the graduates generally
regarded as acceptable
Practical training
(Transport, Service & Operations, Research)
English
(Manufacturing)
Knowledge about the maritime industry as a whole
(Service & Other Operations)
Management training
(Transport)
Leadership training
(Transport)
Practical training on modern equipment
(Transport)
Emergency management
(Service & Other Operations)
Analytical skills
(Public Sector)
Ability to write and present reports
(Public Sector)
Employmentship
(Manufacturing)
Team spirit
(Manufacturing) Responsibility
(Manufacturing)
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Know-how of shipbroker profession
(Transport)
Know-how of chemicals and liquids
(Transport)
Know-how of railway logistics
(Transport)
Sea fishing
(Resources)
Fishing insurance matters
(Resources)
VTS , pilotage
(Public Sector)
IMO, EU matters
(Public Sector)
social media pedagogy,
teachers should be more updated with the current trends in
the maritime industry
interdisciplinary education
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The response in general positive
“Good if the study gave any results in
practice since it is really needed”
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Related projects
International:
Markis
Know-me
National, local initiatives
Strategy process, Maritime Forum
Development of a Masters programme at
Chalmers
BSR further initiatives?
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Competence needs
Competence
needs?
Education supply
Education supply
Future challenges
Regulations
Environmental/Safety etc
eSea
Post-secondary
Harmonization ->
mobility
2013
EEDI
SEEMP
2015
Marpol
Annex VI
SOx NOx ->
Cleaning technologies
Alternatives fuels
2016
BWC ->
Cleaning
technologies
Exam
ple
s
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Staying focused on maritime promotion. Linda Holmqvist Swedish Maritime Administration
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Communication plan for maritime promotion (WP3_1) ”The need to enhance the images of shipping, the awareness of maritime professions and to promote maritime education, training and mixed careers in order to provide the necessary human resources”.
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Purpose? To find out if and how the administrations in participating countries (BSR) are promoting maritime sector to raise awareness of maritime careers.
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Questionnaire • Cluster networking
• Promotional campaings • Social media (web 2.0) • Communication plan • Employer branding
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WP3.1 Current state and future educational needs within maritime sector in the BSR • Maps the range of maritime education.
• Identifies the maritime cluster. • Very few organisations engage in long term strategic recruiment planning. • ”The Maritime sector’s competiveness in a BSR perspective can be boosted by innovation, colloboration and mobility across borders.”
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Responding administrations
• GMU, Poland
• MUS, Poland
• NCA, Norway
• FTA, Finland
• KyAMK, Finland
• EMA, Estonia
• SMA, Sweden
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Conclusions • All but one of the respondents are engaged in some kind of networking.
• All respondents promote maritime careers on their own.
• Four respondents have a communication plan.
• Five respondents have eastblished their presence in social media
(Facebook, Twitter, YouTube).
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Listing of promotional activities, a Master thesis from Chalmers supervised by EfficienSea WP3:
Promotion Campaigns in the Maritime Sector and the Attitude of Young People towards a Career at sea • Master Thesis in Shipping and Marine Technology
• Kaisa Hammarstedt & Staffan Zaar
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The maritime sector often describes itself as unknown to the public. The interest of a career seems decreasing worldwide
Mapping of promotion campaigns intending to attract young people to a career at sea (BSR).
Web analysis
Gathering of information on attitudes and career choices of young people.
Swedish Students attitudes towards a career at sea or within the maritime cluster.
Survey study
Purpose and Method
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Conclusions (web analysis)
• Campaigns in Denmark, Finland, Norway and Sweden were
organized in cooperation with different actors within the maritime sector. • None of the other countries had carried out joint promotion activities. • The websites were a central part of the campaigns. • The Danish and Finnish sites were more extensive and even focused on the shore based side of the sector.
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Conclusions (survey) • Almost half of the respondents could see themselves working on board.
• The image of the Swedish shipping industry is not that negative.
• Almost half of the respondents considered the periods away from home
too long.
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Points
• School visits
• Ship visits
• Spend a few weeks onboard!
•”Working at sea is not a dead end”
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Staying Focused!
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Staying focused on the attractiveness. Henriette Brandstrup Danish Maritime Safety Administration
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From trainee program to HR network
HR network participants:
NCA
EMA
SMA
DaMSA
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Network – purpose 3 ”apples” is chosen: HR key figures Gender Employer Branding
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HR key figures
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Gender
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Employer Branding
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Future topics How to manage different professions and personality types Working with competences in a strategic way: how to do it and which systems can be used Pilots: training, logistics, health etc. Organizational change and development
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Staying focused on the competence needs. Eva Nordström Swedish Maritime Administration
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A network for future oriented change
• intelligence • responsiveness • strategy
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Kairos Future International seminar and workshop SMA workshop
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Tracking Analyzing Imaging Deciding Action
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Certain trend Trend analysis
Driving forces
Trend Consequence
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Technical Development
Att
ractiveness
Slow Fast
Low
High
”The charter trip” ”The space trip”
”The train trip” ”The virtual trip”
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Thank you. Coffee, tea and…fruit?