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2012 AAZK National Conference
***AAZK Chapter Building Workshop*** Syracuse, NY
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Expectations Deeper understanding for maintaining a
successful chapter Defining the purpose Building the structure Making it work Making it sustainable
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THE BIG THREE
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This workshop is not about creating a checklist or recipe for maintaining a successful chapter
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Recipes do not make great food
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Good chefs make good food
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What makes a great Chef successful? Passion Creativity Insight Management of available resources Knowledge of your customers Flexible menu Sharp tools
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1967 San Diego Zoo was the Field of Dreams 7 keepers wanted to find a way to
increase communication Create a professional atmosphere Improve animal care
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1967 They didn’t know exactly what they were
going to do They didn’t know how they were going to
do this What they did know was clear to everyone
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Why does AAZK exist? Resume’ builder Job search Networking Social Raising money for specific causes Share knowledge Continuing Education…
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It’s not a checklist!
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Start with “Why?” We already know what we do How many of you actually know why
AAZK and your Chapter exist? When asked the common question “why
should I join AAZK?” many of us respond with the “what we do” answer when “Why we exist” is what motivates people to join. It is also what sustains them and inspires them to lead instead of leave.
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But what’s wrong with what we do? Nothing. We do great things Many other organizations do similar things to
AAZK ABMA IGKA IRK CCF PBI
People build loyalty around why you do something, not what you do
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My personal WHY Statement As an association, everything that we do
makes a positive impact on animal care. We believe in challenging our current knowledge-base and we strive to communicate effectively with others in our field in order to perfect our skills.
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What we learn, what we share, and how we engage are powered by the passion that we have for the animals we care for. We also believe that the passion we have for animals exceeds all borders.
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This passion enables us to make a profound impact on conservation; it drives the collective effort that enables us to send hundreds of thousands of dollars to support worthy conservation efforts each year. We do all this because we care for animals.
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Another Big Three
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Workshops Conservation talks Fundraising Communication Socials
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Workshops Utilize in-house subject matter experts
(SME) Invite your management to help plan Meet your membership needs Invite SMEs from outside
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Conservation Talks Invite local conservation orgs to talk
about local projects Invite your institution to talk-make it an
insiders’ look If available, find international
conservationists
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Fundraising BFR
Start early! Use social media
Local conservation Raise the money Do the work! Work WITH your institution not against it
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Communication Membership Meetings Social media Websites Newsletters Snail-mail PDF On-line Constant Contact
AAZK Listserv
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Socials Combined with fundraisers Simple networking events Exchange of information Builds camaraderie
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Keys to success o Management o Membership o Communication o Philanthropy o Professional Development
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Mission Statement Your statement of purpose The rudder that guides and directs The mission of The American Association of Zoo Keepers is
to advance excellence in the animal keeping profession, foster effective communication beneficial to animal care,
support deserving conservation projects, and promote the preservation of our natural resources and animal life.
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Vision Your vision is where you hope to be and what you hope to achieve once you fulfill your mission.
AAZK will be the leader in the zoo and aquarium industry fostering professional development and
personal connections that advance animal care, animal welfare and conservation.
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Relationship to National AAZK • 501 (3) c non-profit…
Fall under umbrella of National for IRS Earnings under $50,000
• Networking with other chapters • Operations Manual • Chapters striving for same goal • All monies go through this office
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Management Constitution
By-law meet goals of chapter Chapter 8 of Operation Manual Members only area of website
Board members – Electing officers Zoo Director – Meet with and discuss goals Event planning – Annual events Goals Finances – Record keeping
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Membership 100 % of Zookeepers Docents Curators Directors Institutional Membership
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Communication In addition to everything else mentioned,
communicate with National! Write to me Write to AKF Editor, Shane Good Use the listserv Use social media
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Philanthropy All charity donations go through AAZK, Inc. BFR
Lewa IRF AFC
PBI Local Ties Institutional Ties
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Professional Development Working with Institution to develop areas of needs… Keeper talks Management talks Hands on training Class room work Teach the teacher… Travel NP-Training Works- 21st Century
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“If you build it…” They will come But they might not stay Maybe only a few will come but no one
else No matter what you build, it will age the
minute you build it
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Every field of dreams needs maintenance Know your audience Meet their needs Work with their limitation Do not work alone
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Your Chapter is only as good as its leadership
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How to Start a Movement Dissecting Leadership What does it mean to be a follower? TED.com
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Leadership It’s not about telling people what to do Or pushing ideas around It’s about motivation and inspiration Good leadership utilizes the talents of
others and orchestrates beautiful music
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Madman or leader?
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Valery Gergiev and the London Symphony Orchestra
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Conductors as leaders The baton is the only instrument that
does not create a musical sound The orchestra is responsible for creating
the music The conductor merely coordinates the
talent
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Leadership Survey Chapter president survey…
Cold calls and emails Survey monkey…
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And it never ends Chapter of the year component… Working with other chapters Establish goals
Short term Long term
Constitution Questions
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THE FINAL THREE If you forget everything mentioned here,
focus on three very simple things in all that you do as a Chapter:
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THE FINAL THREE We solve problems We are effective communicators We care for animals
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Questions