36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012
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1
3,318 58,449 3
3,307 53
3,109 32
3,074 25,513 4
2,842 34
2,815 55,114 4
25
2,585 24,574 3
2,511 22
2,414 34,240 1
2,359 54
4
Brand# # Brand Brand Value(US$ Mil.)
Brand Value(US$ Mil.)
BrandContribution Index
Brand Contribution Index
Energy
RetailCommunication Provider
CosmeticsFinancial Institution
BankFinancial Institution
EnergyCommunication Provider
Financial InstitutionRetail
EnergyBeer
Communication ProviderBeer
Communication ProviderFinancial Institution
RetailCommunication Provider
*
Financial InstitutionEnergy
BeerAirline
Financial Institution
Brazil MexicoColombiaChileArgentina
Source: BrandAnalytics and Millward Brown Optimor.
LATIN AMERICA
37BrandZ™ Top 50 Most Valuable Latin American Brands 2012
25 1,995 4
Bakery
26 1,980 5
Retail
Mining
Retail
30 2
Food
45 778 2
Food
46 2
Retail
28 1,708 1
44 817 1
Communication Provider
43 851 4
Beer
31 1,494 1
Cement
34 1,352 1
Financial Institution
36 1,244 4
Beer
38 3
Retail
50 2
Communication Provider
35 1,251 4
Financial Institution
37 4
Retail
39 1,143 3
Financial Institution
29 4
Retail
33 5
40 3
41 987 4
Retail
42 948 4
Retail
48 1
Paper
493
Communication Provider
47 5
Beer
*Claro is based in Mexico but has no operations there.
32 1,398 2
Retail
Retail
Brand# # Brand Brand Value(US$ Mil.)
Brand Value(US$ Mil.)
BrandContribution Index
Brand Contribution Index
Retail27 1,834 2
BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2012