2013 Media Kit
Your Exclusive Guide to Reaching Decision-Makers
in Hospitals and Ambulatory Surgery Centers
January 2013 Vol 29, No 1
The monthly publication for OR decision makers
Joint project targets prevention for colorectal surgical infections
Safer surgery: Ten elements to help improve patient care and revenue
S even hospitals working with the Joint Commission and the American College of Sur-geons (ACS) on a 2-year project to reduce colorectal surgical site infections (SSIs) have saved more than $3.7 million by avoiding an estimated 135 SSIs, the commission announced in November 2012. The commission is pilot testing
the approach used in the project with the aim of rolling out tar-geted solutions for all accredited hospitals in 2013.
Joint Commis-sion President Mark Chassin, MD, FACP, said colorectal sur-gery was cho-sen as a focus because it ’s a common major surgery with a significant rate of complications, particularly SSIs. Also, complica-tion rates vary widely, suggesting
F or hospitals, quality and rev-enue are increasingly inter-twined. Performance on qual-ity measures like appropriate an-tibiotic administration, surgical site infection rates, and patient experience is being woven into reimburse-ment by Medi-care and pri-vate payers.
Your hospi-tal likely will have some pay-ment at risk for not meeting and improving on quality measures. But it can also benefit from supe-rior performance.Better-performing health sys-
tems can negotiate more favor-
able rates from insurers and at-tract physicians, who also benefit from doing well on quality met-rics. That in turns attracts more patients, bringing more surgical volume and market share. It’s a shift for hospitals that are
used to fee-for-service payment in which they perform a service, submit a claim, and expect to be paid.
In this issue, OR Manager be-gins a series on page 8 titled Ten Elements of Safer Surgery, focus-ing on how your department can improve care for patients and in turn improve your business. The series is based in part on Safer-Surgery, an initiative of Advocate Health Care, a 10-hospital system in the Chicago area. ❖
Patient safety
Performance improvement
Continued on page 6
Inside OR ManagerOR BUSINESS MANAGEMENTNew workshop planned for OR business managers .....5
PATIENT SAFETYSolid OR governance is the foundation for safety ........8PATIENT SAFETYHospitals share data to prevent colorectal SSIs .......... 11
OR BUSINESS MANAGEMENTStandardizing to control costs of spinal implants ..................14HUMAN RESOURCESSuccession: Identifying and mentoring OR leaders ..........16
GI ENDOSCOPYScope storage: Don’t get hung up on a number ...........19OR BUSINESS MANAGEMENTA checkup for your OR’s value analysis process ..........21
Quality reporting for ASCs is off to a good start ......................... 24Helping to avoid postdischarge nausea and vomiting ......................28
OR
Per
form
ance
‘05‘06
‘07‘08
‘09
Contact Ashley Kerwin at +1-301-354-1814 or email [email protected] for more information about advertising, exhibiting and sponsorship opportunities within
the OR Manager Portfolio!
OR MANAGER NEWSLETTER• OR Manager: online and in print
• ORManager.com
• OR Manager Marketing, Lead Generation, Webinars, and Email Broadcast Services
• Job Postings and Ads on jobs.ormanager.com
www.ORManager.com
2
November 2012 Vol 28, No 11
The monthly publication for OR decision makers
Inside OR ManagerSURGICAL SUPPLY CHAINKanban: The secrets of a strong supply system ...........7
SURGICAL SUPPLY CHAINKanban: A fresh approach to case cart assembly ...............8
SURGICAL SUPPLY CHAINOR supply cabinets: Just enough of the right stuff ......10
SURGICAL SUPPLY CHAINKanban, ‘pick paths’ aid OR supply management ......12
SALARY/CAREER SURVEYTeaching hospitals are adding business managers ...14
OR PERFORMANCEOR debriefings put the safety checklist ‘on steriods’ ............................20
STERILIZATION & INFECTION CONTROLSpore test for liquid chemical sterilant
processing system .................24
ECRI INSTITUTE SUPPLEMENT Surgical video displays and booms ..............................15
A surgeon blasts dangerous care, calls for ‘transparency revolution’
Lean's kanban may be answer to efficient OR supply management
D oes your OR have a Hodad, a Raptor, or a Shrek? These are handles for danger-ous surgeons that Mar-tin Makary, MD, MPH, describes in his scathing new book, Unaccount-able.
Dr Makary, a surgeon and pa-tient safety leader at Johns Hop-kins, advocates a “transparency revolution” to make data public and motivate physicians and hos-pitals to clean up their acts.He also tells about “health care
heroes” and promising programs that are mak-ing a difference.The book starts with dramatic stories of bad practice that Dr Ma-kary has seen himself or learned about from col-leagues.
Hodad—Hands of Death and Destruction—is a congenial sur-geon with a warm bedside man-ner who’s a disaster in the OR. The Raptor is the opposite, hell on
Surgical supplies not only ac-count for a big chunk of the OR’s budget, but they’re also critical for safe and efficient care. The burning question—will supplies be there when they’re needed in the right quantity with-out excess inventory?There’s no money to waste in expired and hoarded inventory. And there’s certainly no time for nurses to leave the OR during a case to hunt for items that should be at hand.
For some, the answer has come in Lean's kanban system. Advocates say kanban is a sim-ple yet effective method for man-aging supplies using standard
work and visual cues. The con-cept may be simple, but execution is critical. This issue has advice from ORs that have laid a foundation for kanban and sustained the effort.
Surgical supply chain
Patient safety
Continued on page 5
ASCs seek dialog on drug shortages, single-use vials .................. 26
Special focus: Lean supply management
■ Page 7: Kanban: The secrets of a strong surgical supply system■ Page 8: Kanban: A fresh approach to case cart assembly■ Page 10: OR supply cabinets: Just enough of the right stuff■ Page 12: Kanban, ‘pick paths’ aid OR supply management
• OR Manager: online and in print
• ORManager.com
• OR Manager E-Letter
• OR Manager Marketing, Lead Generation, Webinars, and Email Broadcast Services
• Recruitment Packages and Ads on www.jobs.ormanager.com
OR MANAGER: ONLINE AND PRINT
OR Manager provides education and information on management of the surgical suite for OR directors, OR managers, administrative director, OR business managers, and other decision-makers. Published monthly in print and online, OR Manager provides loyal readers with critical information, analysis, and best practices for management of the surgical suite, including patient safety, OR efficiency, sterilization, infection control, standards and regulations, and much more.
Now in its 29th year, OR Manager is the only publication of its kind devoted to news and information on the management of the surgical suite. In addition to the monthly print editions, subscribers receive early access to the OR Manager publication on the OR Manager website, access to OR Reports, a monthly electronic newsletter with abstracts of the scientific literature pertaining to the OR environment, and weekly e-mail bulletins with the latest news specific to the surgical suite. Subscribers also have free access to articles in the archives.
www.ORManager.com
3Contact Ashley Kerwin at +1-301-354-1814 or email [email protected] for
more information about advertising with OR Manager!
Four-Color Process:
$1,299 per page Bleed: No charge
Preferred Positions (additional charges) 2nd Cover (30% premium) 3rd Cover (20% premium) Other positions (10% premium)
Inserts 1-page, two-sided: 3X Four-Color Process rate 1-page, one-sided: 2X rate, plus back-up fee 4-page insert: 5X rate Postcards tipped to full page: 1 1⁄2 x rate. Inserts are based upon earned four-color process page rate.
Editorial Profile:
OR Manager is published monthly in print and online for directors and managers of operating room suites in hospitals and ambulatory surgery centers. OR Manager is the only service of its kind that offers readers information and news related to OR management.
Editorial/Advertising:
Ratio: A maximum of 60/40 will be maintained. Circulation Rate Base: 2500+/- Subscription Data: Domestic: $199/year plus $10 for S/H Frequency: Twelve times per year Issue Date: First of every month
Closing Dates: Space: First of the month preceding month of issue; i.e., 1st of December for January. Materials: 8th of the month preceding month of issue; i.e., 8th of December for January.
Advertising Rates (effective January 2013-December 2013)1x 3x 6x 12x
One Page $2,383 $2,278 $2,205 $2,037
1⁄2 Page $2,036 $1,979 $1,900 $1,816
1⁄3 Page $1,638 $1,548 $1,470 $1,375
1⁄4 Page $1,548 $1,470 $1,375 $1,291
* Please note: All rates are NET
OR DIRECTORS’ PURCHASING POWERIn the 2012 OR Manager Salary/Career Survey, OR directors in hospitals reported that they are responsible, on average, for annual operating budgets of $45.3 million.
Almost all, (93%), of OR directors in hospitals influence the selection and purchasing of OR supplies and equipment, and 83% influence the purchase of capital equipment.
AMBULATORY SURGERY CENTER MANAGERS’ PURCHASING POWERIn ambulatory surgery centers, OR managers oversee operating budgets of $6 million or more. Nearly all respondents of the survey, (92%), influence the selection and purchase of OR supplies and equipment, while 82% are involved in the purchase of capital equipment.
GENERAL INFORMATION AND ADVERTISING RATES
4
DIGITAL SPECS & CONTACT INFORMATION
Acceptable formats are the following digital file types which must include crop and bleed marks. Printer marks must be outside of the bleed area.
• Adobe Acrobat PDFs high-res with embedded fonts and graphics• IllustratorAIorEPSfiles:pleaseflattenallIllustratorCStransparencyeffects.Alsooutlineorincludeallfonts.
Graphics should be embedded.• PhotoshopTIFForEPSfiles• Allfilesmustbeaminimumof266dpiwithallcolorsconvertedtoCMYK(notRGB).Nospotcolorsplease.
GUIDELINES FOR ELECTRONIC FILES:
MECHANICAL REQUIREMENTS:
Full Page Trim Size 8-1/4” x 11”Full Page Bleed 8-1/2” x 11-1/4” Spread Trim 16-1/2” x 11”Spread Bleed 17” x 11-1/4”
One-Half Page Horizontal 7-1/4” x 4-7/8”One-Half Page Vertical 3-1/2” x 10”One-Third page vertical 2-1/4” x 10”Quarter Page 3-1/2” x 4-7/8”
------------------
--------------------
--------------------
------------------------------------------
-----------------------------------
-----------------------------------
------------------
--------------------
--------------------
Full Page Spread 1/2 Horizontal 1/2 Vertical 1/3 Vertical 1/4 Page
CONTACT INFORMATION:
Please forward all ad materials to:Joann [email protected]
Your Sales Representative is:Ashley Kerwin
IMPORTANT — Please note that the printed issues of OR Manager are 3-hole punched toward the spine of the newsletter. Please adjust your creative accordingly.
www.ORManager.com
5Contact Ashley Kerwin at +1-301-354-1814 or email [email protected] for
more information about advertising with OR Manager!
Advertise on the OR Manager websites to reach OR directors and OR business managers who go online regularly to get the latest information on OR management and updates on books, reports, articles, conference announcements, webinars, and other programs and services from OR Manager.
WWW.ORMANAGER.COMWhere OR decision-makers go for their subscription and web exclusive information on management of the surgical suite.
Content includes:
• OR Manager issues available online for subscriber access as well as articles and data in html format offering critical information needed to effectively manage an OR suite.
• Online access to the digital version of OR Manager monthly where users can search, select, print, and navigate their monthly issue.
• OR Reports, a monthly electronic newsletter, posted online for subscribers only, with abstracts of the scientific literature pertaining to the OR environment.
• Weekly e-mail bulletins with the latest updates, industry trends, and news for those who manage and practice in the surgical suite, sent every Friday afternoon.
• OR Manager article archives, which include hundreds of articles dating back to 2004. Searchable by 150 subject categories or by issue, year, or date.
Banner Size Template728x90 Leaderboard
$2,600 1st Month; $2,100 additional months
300x250 Top Right Rail
$2,400 1st Month; $1,900 additional months
300x250 Bottom Right Rail
$2,400 1st Month; $1,900 additional months
ORMANAGER.COM
*Please note that all rates are NET.
YOUR AD HERE
YOUR AD
HERE
YOUR AD
HERE
6
OR MANAGER MARKETING, WEBINARS, LEAD GENERATION, AND EMAIL BROADCAST SERVICES
6 www.ORManager.com
E-LETTERS FROM OR MANAGERSponsor the weekly email bulletin that goes to more than 3,500 OR Manager readers each Friday. In the digital edition, readers can link to your website or other marketing information directly from the advertisement.
Rate: $1,500 (NET) Banner Size: 150 x 600 • Template: Skyscraper
WEBINARS: Yourcompanyhastheopportunitytosponsorawebinar,orseriesofwebinars,thatwillofferCEcreditstoparticipants. CE credits are provided by Access Intelligence (OR Manager) and is certified by the California Board of Nurses.
Lead Generation Webinars: $10,000 Yourcompanywillreceivealistofpre-registeredwebinarattendeesnames,titles,andfacility,andattheendofthewebinar,yourcompany will receive all contact information for all attendees that attended your sponsored webinar.
Sponsored Webinars: $3,995 YourcompanywillreceiveplentyofvisibilityandbrandexposurebysponsoringawebinarthroughORManager.Yourcompanieshyperlinked logo will be included in all email marketing messages promoting your sponsored webinar, your logo will appear on the webinar’s powerpoint presentation, and your company has the opportunity to introduce your company for a couple of minutes at the beginning of the webinar.
SPECIAL REPORTS:A four-page special report created by the advertiser will be bound in the center of one edition of the monthly newsletter. OR Manager will push the Special Report via email to current and past subscribers and conference attendees to increase the distribution of the report. In addition, an online lead gen tool can be generated around the report — OR Manager can require that all recipients who are interested in the report, must first complete a form with contact details in order to receive the report.
Rate: $9,350 (NET)
EMAIL MARKETING:OR Manager offers email broadcast services and other lead generation opportunities to deliver your message directly to prospects with a call to action response vehicle. The OR Manager Email Database is 20,000 qualified OR managers, directors, business managers and other administrators in hospitals and ambulatory surgery centers.
Rates: $3,500 flat fee for the full file (NET)
DIRECT MAIL AND TELEMARKETING:Direct marketing list rentals are available and include names, titles, phone numbers, and mailing addresses. This multi-channel list includes 4,869 postal records and 4,141 telemarketing records.
Rates: $1,200 flat fee for the full file (NET)
RECRUITMENT PACKAGES AND ADS ON JOBS.ORMANAGER.COM
These perioperative leaders with responsibilities for operating room management are key strategic decision-makers in the OR, the hospital’s most profitable unit. Their management, planning, purchasing and leadership decisions have major impact on hospital staff and finances. Don’t wait to make an impact with these important decision-makers!
Contact Ashley Kerwin, Account Executive, at +1-301-354-1814 to secure your advertising today!
