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Todd Lloyd – Senior Director, DataSift
@ToddRLloyd
Welcome to theSocial Revolution
#SDWK13
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Agenda
Social Data and the
Enterprise
The DataSift Platform and
Value
Use Cases and Examples
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Welcome to the Social
Revolution
2.5 Billion People
67% of Internet Users on Social Networks.
#sdwk13
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Source: IDC, Mary Meeker KPCB
Data
Share
d (
Zett
ab
yte
s )
9x Growth in Shared Content in 5 years
3.2Bn Facebook Likes
500M Tweets
100M Instagram Photos
250M Tumblr Posts
200M Bitly Clicks
70M+ Blogs, Forums
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The Long Tail – Ravelry.com
3.2 Million Users
#sdwk13
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Creating a wealth of data outside your enterprise
#sdwk13
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- Jack Welch, Former CEO, GE
There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition
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Vast, Real-time Data Volumes
Problem: Social Data is Big Data Integrating into
each social network
Integrating Social with other
data
Extracting insights from text
Filtering out the noise
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Anatomy of a Single Tweet
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Companies starting by listeningEarly days – try to understand what is going on
Simple tools to search
for brand #keywordsEngage & Respond
Report back
#sdwk13
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Enterprise Proliferation of Social
Average Enterprise has
178 Social Account13 Departments
Actively Engaged in Social Media
#sdwk13
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Social Data
Business Data
Social Data is not an Island.Need to integrate business data to see whole picture
Research
Marketing & Sales
Customer Service
Product Development
Customer Feedback
Competitive Campaigns
Customer Sentiment
Customer Interests
Customer Intent
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integrating Transactions with
Interactions
Customers
Purchases#Social
Engagement
Interests
Insid
e yo
ur b
usines
s
Outsid
e yo
ur b
usines
s
Opinions
Analytics Revolution
#sdwk13
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10 Steps to Extracting Value from Social Data
1. Aggregate 2. Structure 3. Enrich 4. Filter 5. Deliver 6. Integrate7. Analyze8. Visualize 9. Share 10. Act
DataSift does this
Google does this
Tableau does this
You do this!#sdwk13
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We Enrich Social Data with up-to 400 data items
We do this 15,000 times / second
Gender Age Range HometownInterests
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Filter to extract relevant Social Data
Create Sophisticated Filters with 1,000s of criteria
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Social Apps Social Apps Enterprise Platforms
Deliver it for analysis and action
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We make it easy to get started with Social
Capturing data from hundreds of sources
Real time data
Historical data
Compliant and at scale
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DataSift Powers the Social EcosystemDataSift + Tableau for Visual Social
Analytics
Integrate Business Data with
Social Data
Leverage your BI Platform for
Social Insights
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DataSift powers 100s of Businesses
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What are common use cases?
Objective Description Common Outcomes
FeedbackListen to what people are saying about
your company, products or services
Improve Company reputation, service, products, morale and reach by understanding sentiment and trending topics across category
UnderstandUnderstand your customers, their
interest, activities and events
Improve Customer engagement, promotion, positioning, pipeline and association by
understanding customers better
Benchmark Assess your Industry and competition
Improve Competitive advantage by understanding competitors, industry and
trends
OperationalUse social data to improve impact on
business objectives
Improve Effectiveness on business results by measuring social activity impact on key
business metrics
Predictive
Predict events/outcomes to optimize decision making and resource
management
Improve Efficiency, resource utilization and decision making by using social data response
as predictor for events and outcomes
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http://www.nypost.com/p/news/business/no_sachs_appeal_fji8rAnH1UkZtMUFDQZfXL
Feedback to Improve Products & ServiceNet Promoter Score across 37 Product-
Lines
150 Metrics influence Social Advocacy
Score
Product-Teams Proactively Respond to
Issues
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Understand your market for AdvertisingWhat sites are most shared on Twitter by 18-24yr old Brazilians
June 15th 2013 - 24-hour snapshot of links shared on Twitter based on Demographic Profiles
Ask.fm a fast-emerging destination for 18-24 yr olds in Brazil
#sdwk13
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Understand Burberry’s Social Followers
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Industry BenchmarkAirline Social Responsiveness to Customer
Issues
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Operational - Click-traffic+SocialHow did Dove Campaign go viral?
USAFacebook Mobile37% of Traffic
USAFacebook Web
USADirect Traffic
USAUpworthy.com
USATwitter
UK
BR CA
GR
NL
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Predictive Models based on Social Signals
Correlate Box Office Revenues with Social Interest & Intent.
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PredictivePlayer popularity drives demand= Optimize Supply Chain
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Platform For The Social Economy
Our Vision: Make Social Data Core to the Enterprise
Increasingly, the most valuable data for your business sits outside your organization, not inside it.
Big Social Data Insight will become a key basis for competition.
DataSift will be the leading customer & marketing data delivery platform to help companies respond to this
opportunity.#sdwk13