Keep in touch with the crowdKeep in touch with the crowd
Martijn Rijk | +31 6 29 437 111 | @martijnrijkMartijn Rijk | +31 6 29 437 111 | @martijnrijk#SMWRdam | 25 september 2014#SMWRdam | 25 september 2014
Sport and its supportersSport and its supporters
http://www.flickr.com/photos/highersights/6231641551/
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Fans are onlineFans are online
localize fansfeelinguse of languagemost active persons
Start monitoring some days in advanceStart monitoring some days in advance
read postsadd metadata/tagsanalyzereportinform
communicate/webcareBen de Graaf (30)
MatchdayMatchday
hashtags (#feyaja and #klassieker)incidents, curseslocation, traffic and facilities, inc. gps taggedimages (photo en video)posts from visitorsSpecific people like Kenneth Vermeer, Fred Rutten, etc.
Search queries?Search queries?
‘war language’ and footballjargonmost curse before and after matchmost video/photo content before the matchtraffic dominant 2,5 hours before match
Work as a team with security, medics and clubcommunicate via hangout/whatsapp/portouse multiple tools to monitorupdating search queries is an ongoing processlistening is a startinteract on incidents and questionsuse webcare
Learnings!Learnings!
#usetheforce#usetheforce
