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GENERIC INFORMATION
2014 FIBA 3X3 ALL STARS
POST EVENT REPORT
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Location of the Venue:
Katara Beach, Doha.
Located on the eastern
coast between West Bay
and the Pearl
Venue type:
Temporary outdoor venue
placed in Katara Beach.
Katara is the Cultural Village
of Qatar, where cutting edge
activities of all fields show
the cultural diversity of the
world in one single
traditionally Qatari place.
Official Hotel:
St. Regis (VIP and guests)
West Bay, Doha.
Retaj Al Rayyan (players),
Diplomatic District, Doha
3x3planet.com/allstars
GENERIC INFORMATION
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Participating teams:
Novi Sad (SRB), Bucharest (ROU),
Saskatoon (CAN), Doha (QAT),
Yokohama (JPN), Kaunas U18 (LTU).
Winner:
Novi Sad (SRB)
Prize money total
120’000 USD
Schedule:
12 December 2014 from 3pm to 8pm
Attendance:
10’500 spectators
Participating players (with their
respective usual team):
· #1 in FIBA 3X3 World Tour
· #1 in Europe
· #1 in Americas
· #1 in Qatar
· #1 in Rest of World
· Guest team (#1 U18 in the World)
EVENT INFORMATION
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Packed with side activities onsite and offsite: School visits, desert safari for the players, press conference, launch of 3x3
e-learning programme in Arabic, Advisory Board meeting, skill camp for kids, referee clinics, GCC tournament, etc.
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Founding Partners
NIKE
SAMSUNG
Event Sponsors
QATAR AIRWAYS
GULF CRAFTS
QATAR OLYMPIC
COMMITTEE
SAVE THE DREAM
PEUGEOT
KATARA
ALKASS TV
Presenting Sponsor
QBF – Qatar
Basketball Federation
SPONSORSHIP STRUCTURE
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Local Sponsors
QATAR INFORMATION
& MARKETING
QATAR TRIBUNE
QATARSHUB.COM
AL WATAN MEDIA
Suppliers
SPORT COURT
SCHELDE
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Buzz:
The «Scorpion dunk» video drew
1m views, 38k likes and 12k
shares on Facebook within a week
YouTube URL: bit.ly/ScorpionDunk
IP Live Streaming:
60,000 views on YouTube and
LeTV (CHN) combined
Social Media:
Facebook (FIBA): 8m people
viewed All Stars-related posts
YouTube & Youku (CHN): 21
new videos hitting 250k views
within a week (and rising)
Twitter + Instagram activities
SOCIAL MEDIA ACTIVATION
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Fans engagement:
Over 100k fans voted in social
media contest organised by FIBA
to select 1 dunker for the QBF
Dunk Contest
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WORLDWIDE TV COVERAGE
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Commentaries in 3
languages (AR,CN,EN)
Countries covered
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PRESS CONF’ & MEDIA ACTIVATION
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• Press conference with
strong attendance of
main newspapers and TV
channels of the country
• Solid interest in 3x3 and
its competition network
Press Conference
attendees:
• Yaseen Musa – #1
ranked player in Qatar
• Yvan Mainini – Chairman
FIBA 3x3 Advisory Board
• H.E. Sheikh Saoud Bin
Abdulrahman Al-Thani -
QBF President
• Horacio Muratore – FIBA
President
• Alex Sanchez – FIBA 3x3
Director
• Dusan Bulut - #1 3x3
ranked player in the world
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HIGH MEDIA INTEREST – before,…
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HIGH MEDIA INTEREST - …and afterwards
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LAUNCH OF E-LEARNING PROGRAMME
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Official launch of the Arabic version of the 3x3 E-learning programme, developed courtesy of Qatar Basketball Federation
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FIBA 3X3 ADVISORY BOARD MEETING
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Previous to the 3x3 Advisory Board meeting,
members spent the morning with some visits;
• Qatar Olympic Academy
• Qatar Basketball Federation
• Launch of Qatar Active at Aspire Park
• Visit to Aspetar
• Visit to Anti-Doping lab
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PLAYERS AND GUESTS ENJOYED A DESERT SAFARI
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• QBF together with Qatar Airways
organised a desert safari for All
Stars players and FIBA guests the
day before the competition
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SCHOOL VISITS AND YOUTH ACTIVITIES Engagement of over thousand kids
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FIBA organised together with QBF school
visits including chat sessions, clincs, pick-
up games, etc.
• Team Novi Sad visited Compass
International School
• Team Saskatoon visited ACS
International School
• Team Bucharest visited Newton
International School
• Team Yokohama visited Asian Integrated
School
• Dunkers went to visit Birla Public School
• All Stars’ players visited Shafallah
(centre for children with special needs)
• Team Kaunas U18 visited Hamad
Hospital – Children’s ward
• It was an excellent opportunity to
educate the kids about 3x3 and the FIBA
3x3 All Stars
• Kids also participated in a quiz asking
players several questions about 3x3
• Players distributed Nike and Samsung
giveaways and QBF donated more than
200 balls to each school
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CSR, SCHOOL VISITS AND
YOUTH ACTIVITIES (II)
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Pro Dunkers visited
Birla Public School
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CSR, SCHOOL VISITS AND
YOUTH ACTIVITIES (III)
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A mixed All Stars team visited Shafallah, a centre for children with special needs
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CSR, SCHOOL VISITS AND
YOUTH ACTIVITIES (IV)
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Team Bucharest visited
Newton International School
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CSR, SCHOOL VISITS AND
YOUTH ACTIVITIES (V)
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Team Kaunas U18
visited Hamad Hospital –
Children’s ward
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CSR, SCHOOL VISITS AND
YOUTH ACTIVITIES (Vl)
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Team Saskatoon
visited ACS
International
School
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FIRST EVER CLINIC FOR 3x3 FIBA REFEREE CANDIDADATES
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• 4 days Clinic
• 19 FIBA 3x3 Referee Candidates
from 11 different Countries
• 20 Hours of Technical Lessons:
3x3 Philosophy of Officiating
Game Management and Behaviour
Contacts – Advantage/Disadvantage
Mechanics
Pick & Roll Situations
Unsportsmanlike Foul
Travelling Violations
• Written Rules Tests
• Video Tests
• 42 Games Officiated:
9 All Star Games
1 Exhibition Game
32 GCC Games
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EXHIBITION GAME: YOUTH OLYMPIC GOLD MEDALIST vs. QATAR U18
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YOG’s 3x3 winners from Lithuania played an
exhibition game against Qatar U18 team
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Team Novi Sad (SRB) – 2014 FIBA 3x3 All Stars Winners
COMPETITION - winners
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COMPETITION (I)
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COMPETITION (II)
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COMPETITION (III)
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• The day before and after the FIBA 3x3 All Stars,
the Qatar Basketball Federation organised a 3x3
competition for local youth with close to 200 players
attending leveraging the set-up of the 3x3 All Stars
as well as the Fan Village
• In addition, the Oman federation that attended the
3x3 All Stars is now organising a GCC
championship, proving the domino effect of high-
profile events
GCC Championships
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QBF DUNK CONTEST
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Chris Staples (USA)
Rafal Lipinski (POL)
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QBF DUNK CONTEST (ll)
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QBF Dunk Contest video http://bit.ly/1uM32om
Winner - Rafal Lipinski (POL)
Jordan Kilganon (CAN)
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ENTERTAINMENT ON COURT
Barjots Dunkers – Acrobatic dunkers Filipino legend DJ Flava
Matikz on the turntables
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Activities:
• Inflatable games
• Elastic big balloon
• Sticks tall joker
• Cartoon characters
• Face painting
• Drawing corner
• Small DJ & MC
• Kids & Gifts corner
• Small basketball
free-throw machine
CHILDREN’S AREA AT THE VENUE
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KIDS’ 3X3 SKILLS CAMP AT THE VENUE
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Activities:
• FIBA 3x3 staff teaching basic skills to
kids
• 150+ kids (12-16 y.o.) from 11 basketball
clubs around Doha
• 1 day clinic on All Stars court
• Skills clinic + fun games with 3x3 prizes
• More than 100 balls given to players and
coaches
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NIKE ACTIVATION AT THE VENUE
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Activities:
• DJ
• Shoot-out for fans
• Giveaways
• Product display
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FANS HAVING A BLAST
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FULL BLEACHERS – NON STOP FUN
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THE END
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Don’t miss the
TV Magazine! bit.ly/3x3AllStars
Magazine