2015 Hal Rogers Scholars Program2015 Hal Rogers Scholars Program2015 Hal Rogers Scholars Program2015 Hal Rogers Scholars Program
Creating Creating Creating Creating Purpose, Recognizing the Problems as OpportunitiesPurpose, Recognizing the Problems as OpportunitiesPurpose, Recognizing the Problems as OpportunitiesPurpose, Recognizing the Problems as OpportunitiesConnecting Your Work with Purpose, and Creating IntentionsConnecting Your Work with Purpose, and Creating IntentionsConnecting Your Work with Purpose, and Creating IntentionsConnecting Your Work with Purpose, and Creating Intentions
Berea College
Entrepreneurship for the Public Good Program
July 14, 2015
8:30 – 11:00 am and 12:45 – 1:45pm
Building T-Shaped People
Entrepreneurial Concepts,
Skill Set, Experiential Exercises
Depth of
Knowledge in the
Liberal Arts
Building T-Shaped People
Entrepreneurial Concepts,
Skill Set, Experiential Exercises
Depth of
Knowledge in a
Technical Discipline
Building T-Shaped People
Entrepreneurial Concepts,
Skill Set, Experiential Exercises
Depth of
Knowledge in STEM
Disciplines
Building T-Shaped People
Entrepreneurial Concepts,
Skill Set, Experiential Exercises
Depth of
Knowledge in a STEAM
Discipline
What stakeholders want and desire
Perceptions
Developing options to challenges
Recognizing habits
Inventiveness
Defining work and purpose
Introducing the current definition of entrepreneurship
Practicing empathy and prototyping
Viewing entrepreneurial behavior
Practicing entrepreneurial behavior
Concepts Concepts Concepts Concepts and Explanations of Exercisesand Explanations of Exercisesand Explanations of Exercisesand Explanations of Exercises
A word from our sponsors…colleges and A word from our sponsors…colleges and A word from our sponsors…colleges and A word from our sponsors…colleges and universitiesuniversitiesuniversitiesuniversities
Intercultural Skills / Humanitarianism
71% of employers want teamwork in diverse groups
67 % of employers want more emphasis on intercultural
knowledge
79% of AAC&U member institutions name intercultural skills as
learning objectives
Source: Employer statistics are taken from Raising the Bar: Employers’ Views on College Learning in the Wake of the
Economic Downturn, a survey of employers conducted for AAC&U by Hart Research Associates and published in 2010.
Employers want Employers want Employers want Employers want TeamworkTeamworkTeamworkTeamwork
Civic Engagement
52% of employers want colleges to place more emphasis on civic engagement, community participation and engagement.
68% of AAC&U member institutions name civic engagement as a learning objective for all students.
NASPA and ACPA both recommend civic engagement as a key learning outcome.
AAC&U identified civic engagement as one of the member institutions’ four learning outcomes for all students under the category “Personal and Social Responsibility.”
Source :Identified by the NASPA and ACPA 2004 report Learning Reconsidered: A Campus-Wide Focus on the Student
Experience. From Raising the Bar: Employers’ Views on College Learning in the Wake of the Economic Downturn..
Colleges desire students that take Colleges desire students that take Colleges desire students that take Colleges desire students that take personal personal personal personal and social responsibilityand social responsibilityand social responsibilityand social responsibility
• Interpersonal and Intrapersonal Competence
NASPA and ACPA recommend interpersonal and
intrapersonal competence as a key learning outcome. This includes realistic self-appraisal and self-understanding and personal attributes such as identity, self-esteem, self-awareness, and confidence.
Source: One of AAC&U member institutions’ four learning outcomes for all students, which were identified in the data
gathered by AAC&U’s 2009 LEAP survey, Learning and Assessment: Trends in Undergraduate Education—A Survey
Among Members of the AAC&U and Hart Research Associates.
Universities want realistic Universities want realistic Universities want realistic Universities want realistic selfselfselfself----appraisals, appraisals, appraisals, appraisals, selfselfselfself----understanding and selfunderstanding and selfunderstanding and selfunderstanding and self----awareness awareness awareness awareness
Knowledge Integration and Application
NASPA and ACPA recommend knowledge acquisition,
integration, and application as key learning outcomes. This includes connecting knowledge to other knowledge (integration); relating knowledge to daily life (application); and pursuing lifelong learning and career decidedness.
Source: One of AAC&U member institutions’ four learning outcomes for all students, which were identified in the data
gathered by AAC&U’s 2009 LEAP survey, Learning and Assessment: Trends in Undergraduate Education—A Survey
Among Members of the AAC&U and Hart Research Associates.
Employers desire students that relate Employers desire students that relate Employers desire students that relate Employers desire students that relate knowledge to daily life and problems knowledge to daily life and problems knowledge to daily life and problems knowledge to daily life and problems
1. Teamwork
2. Take responsibility
3. Realistic self-knowledge / awareness
4. Relate knowledge to life and problems
Source: Employer statistics are taken from Raising the Bar: Employers’ Views on College Learning in the Wake of the
Economic Downturn, a survey of employers conducted for AAC&U by Hart Research Associates and published in 2010.
Learning outcomes for all students were identified in the data gathered by AAC&U’s 2009 LEAP survey, Learning and
Assessment: Trends in Undergraduate Education—A Survey Among Members of the AAC&U and Hart Research
Associates. Also identified by the NASPA and ACPA 2004 report Learning Reconsidered: A Campus-Wide Focus on the
Student Experience. One of AAC&U member institutions’ four learning outcomes for all students, which were
identified in the data gathered by AAC&U’s 2009 LEAP survey, Learning and Assessment: Trends in Undergraduate
Education—A Survey Among Members of the AAC&U and Hart Research Associates.
Workshop Skills Workshop Skills Workshop Skills Workshop Skills
What Can What Can What Can What Can We Do We Do We Do We Do For YouFor YouFor YouFor You ? ? ? ?
… some warmup problems and puzzles
Breakthrough Insights -Gulf South
Whitaker and Hackbert
Overhead Chart 1-18
Which center circle is bigger?Which center circle is larger?
Line up according to your birthdates
(just month and day, not year)
WITHOUT TALKING.
It’s a Line-up!
What must I do to Think Creatively?#10
Please fold your arms again with the other arm on top.
Creative thinking does not require you to do something different… but it does
require you to process information
DIFFERENTLY.
What Can What Can What Can What Can We Do We Do We Do We Do For YouFor YouFor YouFor You ? ? ? ?
… some Ball Games
What Do We Mean By Work?
…work as something much larger than a job – it’s not just the 9 to 5. It is the intersection of your self-identity and
how you spend your time.
What Do We Mean by Purpose? What Do We Mean by Purpose? What Do We Mean by Purpose? What Do We Mean by Purpose?
Purpose is a stable and generalized intention to accomplish something that is at the same
time meaningful to the self and consequential for the world beyond the self.
Search
� Interaction
� Listening
� Observation
� Experimentation
� Adaptation
� Naivety
� Curiosity
� Creativity
� Critical Thinking
� Communications
� Problem Solving
� Commitment
� Marshal
resources
� Replication
� Management
� Planning
� Processes
� Systems
� Efficiency
� Improvement
� Formulaic
� Policies
� Procedures
� Control
� Compliance
� Conformity
Growth Obsolescence
� Innovation
� Large scales
initiatives
� Acquisitions
� Processes
� Careful planning
� In-depth research &
analysis
� Known brands
� Known customers
� Established channels
� Experienced
managers
� Executive of plans
� Measured results
Blockbuster Video, Netflix, Redbox
1985 1990 1995 2000 2005 2010 2013
1984 - First
Blockbuster
store opens
in Dallas.
1995 - Viacom
acquires
Blockbuster for
$8.4 billion.
2003 - Netflix
posts first
profit, earning
$6.5 million on
revenues of
$272 million.
2010 -
Blockbuster
plans to file for
bankruptcy
1997 - Reed
Hastings returns
Apollo 13 to
Blockbuster six
weeks overdue,
and is dismayed
by the $40 late
fee.
1998 - Reed
Hastings
founds
Netflix.
2002 -
Redbox
initially
funded by
McDonalds
Search
� Interaction
� Listening
� Observation
� Experimentation
� Adaptation
� Naivety
� Curiosity
� Creativity
� Critical Thinking
� Communications
� Problem Solving
� Commitment
� Marshal
Resources
� Replication
� Management
� Planning
� Processes
� Systems
� Efficiency
� Improvement
� Formulaic
� Policies
� Procedures
� Control
� Compliance
� Conformity
Growth Obsolescence
� Innovation
� Large scales
initiatives
� Acquisitions
� Processes
� Careful planning
� In-depth research &
analysis
� Known brands
� Known customers
� Established channels
� Experienced
managers
� Executive of plans
� Measured results
Origins of the “box”
Thinking
Can you draw four straight lines, without lifting your pencil from the "paper," through all nine dots?
Breakthrough thinking requires you to break through something, and that something is
your normal, linear thinking pattern.
Let’s try another example.
Five of the
flowers in the
vase belong to
the same logical
family. One is an
intruder—which
one, and why?
Look at the square below and try to imagine different ways to divide it into four parts that are equal in size.
IDEAL WALLET INNOVATION:Design Something USEFUL AND MEANINGFUL
Peter H. Hackbert, Director, Entrepreneurship for the Public Good, Berea College,
51
IDEAL WALLET
INNOVATION – 2 Minutes
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1. Think about the ideal wallet (innovation, desired, functional)
2. Draw it – illustrating and identifying important features
52
IDEAL WALLET INNOVATION –
3 Minutes: MISSION1. Start - GAIN EMPATHY: Ask your partner to
introduce themselves to you by walking you through the contents of their purse or wallet. Ask questions (record the questions that you ask here) Notes / Sketches
________________________________________________________________________What stood out for you? What
are you curious about?
____________________________________________________________________________________________________________________________________________________________
1. Think about the ideal wallet (innovation, desired, functional)
2. Draw it – illustrating and identifying important features
54
2. ANALYZE WALLET USER INTERVIEW NOTES – 4 Minutes Who is this?
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
What does their wallet do? What does the market like?What does the market hate?
__________________________________________
___________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
_____________________________________
What does their wallet mean?
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
1. Interview your “market” using any questions you like, but try to answer those above. 55
3. POINT OF VIEW 3. POINT OF VIEW 3. POINT OF VIEW 3. POINT OF VIEW WORKSHEETWORKSHEETWORKSHEETWORKSHEET---- 3 3 3 3 minutesminutesminutesminutes
First Try _____________wallet is their ________user name meaning or purpose
(e.g. Rebecca) (e.g. junk drawer)
Re-writes _______________________________________________________________
______________________________________________________________
______________________________________________________________
Final ______________________wallet is their ________________
user name meaning or purpose (e.g. Rebecca) (e.g. junk drawer)
1. Complete the above point of view statements by filling in the blanks
2. Try a few versions rapidly before picking your favorite56
SOLUTIONS TO POINT OF VIEWSOLUTIONS TO POINT OF VIEWSOLUTIONS TO POINT OF VIEWSOLUTIONS TO POINT OF VIEW---- 4 minutes4 minutes4 minutes4 minutesT
hre
e d
iffe
ren
t P
OV
so
luti
on
sU
ser
Fee
db
ack
1. Draw three different “prototype” solutions to your POV statement (wait to go on to the next step)
2. Test your prototypes with your “market”, gather feedback, suggestions, & changes 57
USER CENTERED & ITERATED WALLET INNOVATION- 3 Minutes
1. Think about what you have learned in your iterations and what is “ideal” for your “market”
2. Draw your “market’s” ideal wallet– illustrating and identifying important features 58
Breakthrough thinking requires you to break through something, and that something is
your normal, linear thinking pattern.
Let’s try another example.
What stakeholders want and desire
Perceptions
Developing options to challenges
Recognizing habits
Inventiveness
Defining work and purpose
Introducing the current definition of entrepreneurship
Practicing empathy and prototyping
Viewing entrepreneurial behavior
Practicing entrepreneurial behavior
Concepts Concepts Concepts Concepts and Explanations of Exercisesand Explanations of Exercisesand Explanations of Exercisesand Explanations of Exercises