2016 Innovation / STT 9.1.16
Progressive plant cell technology is skincare for the hair.Healthy hair & scalpstart at the cellular level.
These powerful actives stimulate the scalp’s biological energy cycle, work to
naturally reduce the appearance of hair fall and produce thicker, fuller hair for a
more youthful appearance
wherescience is proven, andyourhair shows theresults
Redensyl®
Combines two patented molecules to target the scalp and create the best environment to promote the
appearance of up to -17% less hair fall and promote the appearance of up to 214% more hair growth.
Egyptian Blue Lily active plant stem cellsActive Plant Cells from the Egyptian Blue Lily plant cultivated for its anti-aging and skin balancing
properties. This smart cell therapy better anticipates and helps slow down the aging process.
French Oak ExtractHighly concentrated antioxidant molecules that neutralize free radicals and reduce the harmful effects
of oxidative stress involved in skin and hair follicle aging.
Vegetable, Soy, and Rice keratinsAbsorb quickly into the hair without residue buildup and help to strengthen weakened and damaged
hair.
Men’s Grooming is on the rise! Worth an estimated €23Bn in 2011 globally.
• The men’s category is projected to grow to 39% by 2016
• Specialty products (i.e. oils, hair loss prevention / hair-thickening, scalp care, etc.)
are expected to grow another 31.8% by 2018 ($485MM) – the largest growth in the
haircare category
*Population data from www.census.gov; all other data from 2013 PSRHaircare Study
Of all hair loss sufferers are MEN60%
*Source: Euromonitor
Men’s grooming forecasted to increase to 39% by EOY
Line Extension Insight &
Market Potential
Daily ShampooFor Gentle Cleansing & Thickening
A revitalizing daily shampoo that gently removes everyday impurities and build
up. Cleanses and leaves hair restored and refreshed. Formulated with our
Progressive Plant Cell Technology for healthier looking hair and scalp.
Salon: $7.50/MSRP: $15.00
Daily ConditionerFor Replenishing, Lightweight Moisture
This daily conditioner leaves hair feeling stronger, detangled and more manageable. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.
Salon: $8.00/MSRP: $16.00
Natural Hold Styling GelFor Thickness & Definition
A natural hold gel that imparts a medium shine and won’t leave hair sticky or crunchy. This formula is ideal for creating a variety of styles. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.Salon: $8.50/MSRP: $17.00
Molding PasteFor Enhanced Texture & Thickness
A medium hold paste that imparts flexible texture, form and shape with a natural
shine. Easily distributes through hair. Formulated with our Progressive Plant Cell
Technology for healthier looking hair and scalp.
Salon: $8.50/MSRP: $17.00
For Moisture and Fullness
wherescience is proven, andyourhair shows theresults
Introducing éprouvage
Pour Homme
• 2 in 1 Shampoo, Shampoo, Gel Texturizer,
Styling Cream, Clay, Pomade, Paste, Glue,
Gel
• Price– $11.99 - $17.75
– $1.41 - $5.92/oz
• Ingredient highlights– Conditioning ingredients
– Thickening ingredients and strong fixatives
• Claims– Makes hair look and feel thicker
– Alcohol free formula
– Gives hair a natural looking polish
– Leaves hair full and healthy looking
– Creates gritty, modern texture and a matte finish
Product Comparisonéprouvage vs. Paul Mitchell Mitch
éprouvage Pour Homme
• Shampoo, Conditioner, Gel, Paste
• Price – $15 - $17
– $1.78 - $8.50/oz
• Ingredient highlights– Egyptian Blue Lily: scalp health
– Redensyl: hair growth/helps prevent hair fall
– Phytessence French Oak: protects from free radicals
• Claims– Improves hair texture, density, and fullness
– Protects against premature follicle aging
– Extends the hair growth cycle
– Optimal environment for hair growth
– “Free of” claims (sulfates, parabens, etc.)
– Natural hold that won’t leave hair sticky or crunchy
– Imparts flexible texture and shape
Paul Mitchell Mitch
• Shampoo (6), 2 in 1, 3 in 1, Conditioner, Paste, Cream (5), Pomade, Fiber, Clay, Lotion, Wax, Powder, Gel (3), Glue, Spray (2)
• Price– $11.95 - $17.95
– $1.41 - $5.98/oz
• Ingredient highlights– Lanolin, Beeswax, Glycerin
– Shampoo: Surfactants, Panthenol, PEG-12, Dimethicone, Rosemary, Quillaja, Thyme Extracts
– Ammonium Quaternarium Salts, Panthenol, Menthol and Peppermint Oil, Rosemary and Thyme Extracts
• Claims– Adds texture and definition
– Helps hair look thicker
– Promotes healthy scalp and hair
– Encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker
Product Comparisonéprouvage vs. Crew
éprouvage Pour Homme
• Shampoo, Conditioner, Gel, Paste
• Price – $15 - $17
– $1.78 - $8.50/oz
• Ingredient highlights– Egyptian Blue Lily: scalp health
– Redensyl: hair growth/helps prevent hair fall
– Phytessence French Oak: protects from free radicals
• Claims– Improves hair texture, density, and fullness
– Protects against premature follicle aging
– Extends the hair growth cycle
– Optimal environment for hair growth
– “Free of” claims (sulfates, parabens, etc.)
– Natural hold that won’t leave hair sticky or crunchy
– Imparts flexible texture and shape
American Crew
• 3-Part System Kits (6), Scalp Renew (2), Intensive Treatments (5), Advanced Thinning (4), Styling (8), Scalp Recovery (3)
• Price– $19 - 52
– $1.88 - $2.27/oz; serum $15/oz ($52)
• Ingredient highlights– Activ-Renewal, Glyco-Shield: provides a refreshed scalp
environment
– BioAMP: increases fullness; strengthens each hair strand
– Transactive, Scalp Access Delivery System: removes follicle clogging sebum and environmental residues from scalp
– Smoothplex: Reduces loss by strengthening against damage and breakage
• Claims– Amplifies hair texture
– Increases the diameter of each hair strand
– Protects and strengthens against breakage (by about 54%)
– Restores moisture balance
– Removes excess buildup on the scalp
– Thickens existing hair at the roots
Product Comparisonéprouvage vs. Nioxin
éprouvage
• Shampoo (2), Conditioner (2), Masque, Leave-In, Scalp Serum, Thickening Spray
• Price – $15 - $30
– $1.78 - $2.25/oz; serum $15/oz
• Ingredient highlights– Egyptian Blue Lily: scalp health
– Redensyl: hair growth/helps prevent hair fall
– Phytessence French Oak: protects from free radicals
• Claims– Fights Hair Fall
– Improves hair texture, density, and fullness
– Protects against premature follicle aging
– Extends the hair growth cycle
– Helps prevent breakage
– Optimal environment for hair growth
– “Free of” claims (sulfates, parabens, etc.)
– Lower risk side effects
Nioxin
• 5-Part System Kits (2), 3-Part System Kits (4),
Shampoo (4), Conditioner (4), Masque (2), Dry
Shampoo, Hair Treatment (5), Leave-In Treatments (3),
Hair Thickening Fibers, Styling (3), Supplements (2)
• Price– $449 (5 step; 6 month supply)
– $1.98 - $5.57/oz; serum $71.43/oz
• Ingredient highlights– Minoxidil: approved by the FDA to stop hair loss and re-grow hair
– Scalp Activators: may help raise follicle energy levels
– Pentapeptides: help stimulate production of root-strengthening
keratin protein
– Apple stem cell extracts: may support healthy hair function
– Biotinyl-GHK: helps protect & repair hair follicles
– Algae extract: helps reduce DHT
– Wheat amino acids: nourish and strengthen
• Claims– Nourishes and invigorates your hair and scalp
– Stops hair loss
– Re-grows hair
Product Comparisonéprouvage vs. Bosley
éprouvage
• Shampoo (2), Conditioner (2), Masque, Leave-
In, Scalp Serum, Thickening Spray
• Price
– $15 - $30
– $1.78 - $2.25/oz; serum $15/oz
• Ingredient highlights
– Egyptian Blue Lily: scalp health
– Redensyl: hair growth/helps prevent hair fall
– Phytessence French Oak: protects from free radicals
• Claims
– Fights Hair Fall
– Improves hair texture, density, and fullness
– Protects against premature follicle aging
– Extends the hair growth cycle
– Helps prevent breakage
– Optimal environment for hair growth
– “Free of” claims (sulfates, parabens, etc.)
– Lower risk side effects
Bosley
Product Comparisonéprouvage vs. Zenagen
éprouvage
• Shampoo (2), Conditioner (2), Masque, Leave-In, Scalp Serum, Thickening Spray
• Price – $15 - $30
– $1.78 - $2.25/oz; serum $15/oz
• Ingredient highlights– Egyptian Blue Lily: scalp health
– Redensyl: hair growth/helps prevent hair fall
– Phytessence French Oak: protects from free radicals
• Claims– Fights Hair Fall
– Improves hair texture, density, and fullness
– Protects against premature follicle aging
– Extends the hair growth cycle
– Helps prevent breakage
– Optimal environment for hair growth
– “Free of” claims (sulfates, parabens, etc.)
– Lower risk side effects
DS Labs
• Shampoo Treatment (3), Conditioner (2)
• Price– $29.99 - $59.99
– $8 - $10/oz
• Ingredient highlights– Serenoa Repens – inhibits DHT formation
– Oleic Acid – anti-inflammatory
– Melaleuca Oil – sebum and DHT-cleansing compound
– Pygeum Extract and Cermitin – regulate androgen receptors
• Claims– Shuts down DHT production which causes hair loss
– Reduce shedding
– Increase hair density and volume
– Cleanses the hair follicles of and targeting the 5AR mechanism with the end result being thicker fuller hair and hair density
– Accelerates hair growth up to 40% and repairs dry, brittle and broken follicles from root to tip
– Targets hair loss and thinning hair
Product Comparisonéprouvage vs. DS Labs
éprouvage
• Shampoo (2), Conditioner (2), Masque, Leave-In, Scalp Serum, Thickening Spray
• Price – $15 - $30
– $1.78 - $2.25/oz; serum $15/oz
• Ingredient highlights– Egyptian Blue Lily: scalp health
– Redensyl: hair growth/helps prevent hair fall
– Phytessence French Oak: protects from free radicals
• Claims– Fights Hair Fall
– Improves hair texture, density, and fullness
– Protects against premature follicle aging
– Extends the hair growth cycle
– Helps prevent breakage
– Optimal environment for hair growth
– “Free of” claims (sulfates, parabens, etc.)
– Lower risk side effects
DS Labs
• Shampoo, (2) Conditioner, Topical, Serum (2), Booster
• Price– $36.99 - $57.99
– $6 - $29/oz
• Ingredient highlights– Minoxidil, Adenosine: hair regrowth
– Aminexil SP94: prevents stiffening and aging of hair roots
– Astressin-B: peptide that blocks CRF stress hormones
– Stem cells (conditioner, serum, topical): follicle health
• Claims– Addresses thinning hair and encourages healthy scalp
function for fuller looking hair
– Deploys stem cells and key compounds Aminexil, adenosine, EUK-134, and Octapeptide-4
– Stimulates potential of cells in the scalp
– Optimizes the expression of key enzymes
– Supports cutaneous health with critical nutrients
– Stays light on the hair and gentle on the scalp
where science is proven, and your hair shows the results
Men’s Grooming Highlight
Summary
Fuller,
Thicker Hair
Prevents future
signs of aging
hair
éprouvage
Nioxin
Scalp & Hair
Care Systems
Bosley
Professional
Strength
Paul
Mitchell
Mitch
American
Crew
Zenagen
DS Labs
Extends the
“Hair Growth
Cycle”
Helps
Prevent
Breakage
Optimal
Environment
for Hair Growth
Lower
Risk Side
Effects
“Free Of”
Claims(sulfates,
parabens, etc.)
12All promotions and pricing are subject to change.
September 2016 STT Promotions
All promotions and pricing are subject to change.
POUR HOMME: Salon Intro
ÉPROUVAGE MEN’S DISPLAY
Purchase 3 of each new eprouvage pour homme product and receive 1 each of the Lasting Hold Gel 5oz, Molding Paste 2 oz and Men’s Display complimentary.
INCLUDES:
• 3 Daily Shampoo 8.45oz/250ml
• 3 Daily Conditioner 8.45oz/250ml
• 3 Molding Paste 2oz/60ml
• 4 Lasting Hold Gel 5oz/148ml
• 4 Restorative Scalp Serum 2oz/59ml
• 1 Counter Display
Retail Value: $319.00
Salon Price: $142.50 USD (an 11% savings)
Salon Value: $159.50 USD
Display ships unfilled
Item Code: E600007
UPC Code: 815857016520
Orders Due: 6/27/16
STT: 9/1/16
Daily Maintenance Starter Kit
An ongoing promotional offering with the new Daily Maintenance
Shampoo & Conditioner and the Restorative Scalp Serum for a special
price
INCLUDES:
• 1 Daily Shampoo 8.45oz/250ml
• 1 Daily Conditioner 8.45oz/250ml
• 1 Restorative Scalp Serum 2oz/59ml
All promotions and pricing are subject to change.
POUR HOMME: Starter Kit
Retail Value: $61.00
Salon Price: $20.00 USD (a 34% savings)
Salon Value: $30.50 USD
Ships in cases of 6
Item Code: E600008
UPC Code: 815857016537
Orders Due: 6/27/16
STT: 9/1/16
15All promotions and pricing are subject to change.
Appendix:
Competitive Overview
NioxinTechnology
Active-Renewal
– White tea extract, peppermint oil and cleansing agents
– Provides a refreshed scalp environment and healthy shine to natural hair
Glyco-Shield
– White tea extract, humectants, peppermint oil and protective conditioning agents
– Helps provide protection and moisture balance to color treated hair
– Leaves scalp rejuvenated and refreshed
Scalp Access Delivery System
– Vitamins, botanicals, SPF 15 sunscreen and purifying agents
– Cleans away follicle clogging sebum and environmental residues from the scalp
– Provides sun protection for the scalp
Transactive Delivery System
– Antioxidants, botanicals, vitamins and purifying agents
– Clean away follicle clogging sebum and environmental residues from scalp
Smoothplex
– Silk amino acids, kukui nut oil and protective conditioning agents
– Reduces loss by strengthening against damage and breakage
Bioamp
– Cystine amino acids, lightweight conditioning and treatment ingredients
– Increases the fullness of each hair strand
– Reduces loss by strengthening against damage and breakage
NioxinProduct Line Up
3-PART SYSTEM KITS
Shampoo, Conditioner, & Treatment – System 1: normal to thin-looking fine hair, natural
– System 2: noticeably thinning, fine natural
– System 3: normal to thin-looking fine, chemically treated
– System 4: noticeably thinning, fine, chemically-treated
– System 5: normal to thin-looking medium to coarse
– System 6: noticeably thinning, medium to coarse
– Scalp Recovery: anti-dandruff
SCALP RENEW – Dermabrasian Treatment
– Density Restoration
INTENSIVE HAIR TREATMENT– Night Density Rescue
– Diamax
– Diamax Advanced
– Hair Booster
– Deep Repair Hair Masque
THINNING HAIR TREATMENT– Hair Regrowth (for women)
– Hair Regrowth (for men)
– Scalp Optimizing Cleanser
– Scalp Optimizing Conditioner
HAIR STYLING – Strong Hold Niospray
– Bodifying Foam
– Thickening Gel
– Thickening Spray
– Regular Hold Niospray
– Definition Crème
– Rejuvenating Elixir
– Therm Activ Protector
SKU Breakdown
Sku’s Price Size Price/oz
éprouvage Shampoo (2) Conditioner (2) MasqueLeave In (spray)Thickening & Plumping SprayScalp Serum
$15.00$16.00$18.00$18.00$18.00$30.00
8.45oz8.45oz
8oz8oz8oz2oz
$1.78/oz$1.89/oz$2.25/oz$2.25/oz$2.25/oz
$15.00/oz
DS Labs Evolve Shampoo Repair Treatment (Unisex)Evolve Conditioner (Unisex)Revolve Shampoo Repair Treatment (Men)Revolve Shampoo Repair Treatment (Women)Revolve Conditioner (Unisex)
$59.99$29.99$59.99$59.99$29.99
6oz5oz6oz6oz5oz
$10.00/oz$8.00/oz
$10.00/oz$10.00/oz$8.00/oz
SKU BreakdownHair Stimulation
Sku’s Price Size Price/oz
éprouvage Shampoo (2) Conditioner (2) MasqueLeave In (spray)Thickening & Plumping SprayScalp Serum
$15.00$16.00$18.00$18.00$18.00$30.00
8.45oz8.45oz
8oz8oz8oz2oz
$1.78/oz$1.89/oz$2.25/oz$2.25/oz$2.25/oz
$15.00/oz
DS Labs Shampoo (2 - Revita LT – hair stimulating)
Conditioner (Revita.Cor – hair stimulating)
Topical (Spectral.DNC-N & CSF - stimulating)
Serum (Spectral DNC-S - stimulating)
Serum (Spectral.RS - anti-aging)
Topical Booster (Spectral.F7)
$36.99$39.99$46.99$57.99$36.99$57.99
6oz6.4oz2oz2oz2oz2oz
$6.17/oz$6.25/oz
$23.50/oz$29.00/oz$18.50/oz$29.00/oz
DSL LaboratoriesTechnology
Minoxidil 5%
– Hair regrowth
– FDA approved
– How it works is not fully understood
Adenosine (new)
– Hair regrowth similar to Minoxidil
Aminexil SP94
– Prevents stiffening and premature aging of the
roots
Retinol
– Improves absorption of Minoxidil
Vitamin Complex
– Accelerates the metabolism of hair follicle
Herbal extracts
Naonsome
– Helps deliver active ingredients deeper into the
tissue
Procyanidin B-2 and C-1 (new)
– Hair regrowth
DSL LaboratoriesProduct Line Up (Hair)
HAIR STIMULATION
Revita/Spectral – Hair Stimulating Shampoo (2 – Revita & Revita
LT)
– Hair Stimulating Conditioner
– Hair Stimulating Topical (2 – Men/Women)
– Hair Stimulating Serum
– Anti-Aging Serum
– Topical Booster
Revita Styling – Texture Cream
– Styling Mousse
– Hair Cream
– Styling Gel
– Styling Spray
– Styling Spritz
– Smoothing Serum
HAIR CARE
Dandrene– Dandruff Shampoo
– Dandruff Conditioner
Nia – Hydrating Shampoo
– Hydrating Conditioner
Radia– Clarifying Shampoo
– Clarifying Conditioner