Download - 2018 SiriusDecisions Summit Keynotes


PERSONALIZE YOUR SUMMIT EXPERIENCE

When: May 8 – 10, 2018 | Mandalay Bay, Las Vegas

What: Join more than 3,200 of your peers for three full days of data-

driven best practices research, unveiling of new innovations across the b-

to-b space and networking with an elite community of sales, marketing and

product leaders.

“Summit provided highly relevant and applicable content, along with great networking

opportunities and a fantastic vendor selection in the marketplace.”

– Anja Neupert, LinkedIn


SD Keynote Sessions

Building An Inspiring Brand Through Customer

EngagementSession Focus: Adopt

Presented by Lisa Nakano, Julie Ogilvie

A great brand captures the essence of what a company stands for

in an authentic way that’s both relevant and differentiated for its key

audiences. It’s also a system of meaning and values that should

guide strategic decisions and everyday behavior for employees.

Gain a deeper understanding of the attributes of great b-to-b brands

and how they strengthen customer engagement.

Click here for full session info

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SD Keynote Sessions

Building the (Artificially) Intelligent Revenue EngineSession Focus: Adopt

Presented by Monica Behncke, Kerry Cunningham

B-to-b is quickly approaching an inflection point, at which

organizations who have failed to integrate “artificial smartness” into

the fabric of their revenue engine will begin to fall behind their more

advanced competitors. Given the urgency of deployment, what can

artificial intelligence (AI) do for us today?




SD Keynote Sessions

Stronger Together: Aligning Sales and Marketing

PlanningSession Focus: Adopt

Presented by Craig Moore, Steve Silver

Getting a b-to-b organization’s revenue engine – sales, marketing

and product – aligned and working toward shared goals is critical to

increased revenue and profitability. The SiriusDecisions Sales and

Marketing Planning Models provide step-by-step guides for

establishing objectives, routes to market, coverage and

segmentation structures that link directly to corporate goals and the

go-to-market architecture.




SD Keynote Sessions

Nurture in a Demand Unit Waterfall® WorldSession Focus: Operationalize

Presented by Erin Bohlin, Laura Cross

The concept of a demand unit challenges marketers to broaden

their thinking about how to engage all parties involved in a b-to-b

purchase. Now, marketers must think beyond the typical dimensions

of account segmentation, persona preferences and individual

behavior to incorporate the context of the buying group.




SD Keynote Sessions

Digital Transformation: What Does It Mean, And What

Must B-to-B Leaders Do To Make It Successful?Session Focus: Adopt

Presented by Gil Canare, Marisa Kopec

Currently “digital transformation” is the buzziest of buzz words in B-

to-B. In fact, it’s difficult to find a company not engaged in some

version of transformation. Are companies at risk of merely following

a trend without considering their specific circumstances and the full

scope of investment and impact the desired change will have?



SiriusPerspective:

@siriusdecisions 9 © 2018 SiriusDecisions. All Rights Reserved

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Download - 2018 SiriusDecisions Summit Keynotes

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