1 © 2017 SiriusDecisions. All Rights Reserved

2 © 2017 SiriusDecisions. All Rights Reserved

Sirius Keynote Sessions

SiriusDecisions helps b-to-b organizations grow through the alignment of their revenue-producing

functions: sales, marketing and product. To do this, we prescribe highly actionable models and frameworks

that address business problems experienced in the pursuit of this growth.

At Summit, you’ll find three types of sessions that will help you address one (or more) of these business

problems, tailored to the stage that you’re in. They include:

• Adopt. These sessions will introduce a new model or framework that has been built to address an

emerging growth-related issue, or to better address an existing one.

• Operationalize. These sessions provide a detailed look at how best to implement our models including

best practices, advice, tools and templates to speed model implementation.

• Optimize. These sessions focus on the next generation of a model or framework, extensions to

models, and how multiple models can work together.

Introducing our SiriusDecisions plenary speakers! Our experts

provide the perspective, insight and guidance you need to

recalibrate operations and drive revenue performance.

Click through to read about SiriusDecisions

speakers >>

4 © 2017 SiriusDecisions. All Rights Reserved

Lisa Nakano – Research Director, ABM and Customer Experience

Lisa is a customer experience and insights thought leader with more

than 20 years of experience working in global organizations, with an

emphasis on the high-tech software, hardware and

telecommunications sectors. She has successfully led customer

experience, customer insight and customer marketing initiatives

designed to deepen knowledge of customers, increase loyalty and

improve business results. Lisa has particularly focused on developing

ground-up programs and organizations to execute strategies to drive

the voice of the customer deeply and broadly into organizations.

@ lisanakano

Click here for more on Lisa

5 © 2017 SiriusDecisions. All Rights Reserved

Julie Ogilvie – Senior Research Director, Strategic Communications Management

Julie brings more than 20 years of broad-based marketing and

communications experience to the Strategic Communications

Management service. Her experience spans areas such as branding,

strategy, messaging, public relations, analyst relations, social media,

content marketing, Web site design and event management. She has

built and managed teams and implemented transformational marketing

strategies in companies ranging from early stage start-ups to

established market leaders. More than half of her career has been

spent in the B-to-B space.

@ julieogilvie

Click here for more on Julie

6 © 2017 SiriusDecisions. All Rights Reserved

Craig Moore – Service Director, Marketing Operations Strategies

Craig brings 30 years of experience to the SiriusDecisions Marketing

Operations Strategies service. His three decades of experience span

such areas as marketing operations, partner marketing, strategic

alliances, product marketing and management, software development

and entrepreneurship.

@ cramoore

Click here for more on Craig

7 © 2017 SiriusDecisions. All Rights Reserved

Steven Silver – Senior Research Director, Sales Operations Strategies

Steve brings over 20 years of experience spanning sales operations,

sales, product management and engineering.

Prior to SiriusDecisions, Steve spent six years as Director of channel

sales and operations for The TAS Group, a sales methodology and

software company that developed the Dealmaker software platform.

He was responsible for the design, implementation and management

of The TAS Group’s worldwide channel partner program, which

comprised approximately 40 percent of the company’s revenue.

@ JStevenSilverClick here for more on Steve

8 © 2017 SiriusDecisions. All Rights Reserved

Monica Behncke – VP and Group Director, Demand Services

Monica is a visionary b-to-b executive with a passion for marketing.

She has more than 20 years’ experience in global positions across

marketing disciplines ranging from product marketing to field

marketing. Monica excels at problem-solving and has a keen eye for

market trends. She was an early adopter of online marketing,

ecommerce, mobile marketing and marketing automation. With

experience leading both large and small teams, Monica has a wealth

of organizational and operational know-how.

@ mbbaustinClick here for more on Monica

9 © 2017 SiriusDecisions. All Rights Reserved

Kerry Cunningham – Senior Research Director, Demand Creation Strategies

Kerry Cunningham has more than 20 years of experience in b-to-b

demand creation and management, spanning a broad array of

industries and markets.

Kerry has been a thought leader in the design and implementation of

lead development and predictive analytics solutions for a wide array of

b-to-b products, solutions and services. Along the way, Kerry has

developed and implemented lead development and management

processes for b-to-b organizations of all sizes, amassing substantial

real-world expertise in lead acquisition, management, governance, and

predictive modeling.@ KerrySirius

Click here for more on Kerry

10 © 2017 SiriusDecisions. All Rights Reserved

Erin Bohlin – Research Director, Demand Creation Strategies

Erin is a marketing professional with over 15 years of experience in

demand creation, marketing operations and automation, and strategic

planning and execution for b-to-b technology companies. As an early

adopter of marketing automation, she has extensive experience in

defining campaign strategy, implementing systems, and architecting

business processes for companies of all sizes.

@ erinrbohlin

Click here for more on Erin

11 © 2017 SiriusDecisions. All Rights Reserved

Laura Cross – Research Director, Demand Creation Strategies

Laura is a results-oriented marketing professional with more than 15

years of experience in strategic planning, demand creation, marketing

operations and public relations. She understands demand creation for

b-to-b companies and is passionate about companies with complex

business models, especially those that sell to – and through – a

channel.

@ lauracross

Click here for more on Laura

12 © 2017 SiriusDecisions. All Rights Reserved

Gil Canare – Senior Research Director, Demand Creation Strategies

Gil has 15 years of experience defining and implementing marketing

strategy for multinational companies across traditional and digital

vehicles and channels. He has architected and managed global

marketing teams and infrastructures, including online, marketing

automation, globalization and marketing operations.

@ gcanare

Click here for more on Gil

13 © 2017 SiriusDecisions. All Rights Reserved

Marisa Kopec – Vice President, Innovation and Product Management

Marisa leads SiriusDecisions’ Portfolio Marketing, Strategic

Communications, and Product Management services, delivering

research and advice to help product marketers and managers

succeed.

Before joining SiriusDecisions, Marisa spent 12 years with Gartner,

most recently as a managing vice president and product marketing

leader for Gartner’s High-Tech and Telecom Programs business unit.

She was responsible for the launch of new products into the direct

sales channel, including sales communication, training and

engagement, as well as external product promotion and client

communications.@ Marisa_Kopec

Click here for more on Marisa

14 © 2017 SiriusDecisions. All Rights Reserved

Tony Jaros – EVP Chief Research and Product Officer

Tony is a sales and marketing thought leader with more than 20 years

of experience; he has led the research function at SiriusDecisions

since the company’s founding in 2001. His b-to-b expertise spans a

wide range of disciplines, including field marketing/demand creation

strategies, tactics, metrics and organizational structures; general

marketing strategy; marketing communications; and inside

sales/teleprospecting. As a consulting principal, Tony has advised a

number of organizations including Symantec, CSC, Gartner and

MasterCard.

@ tjarosClick here for more on Tony