Launched at the height of the biggest
real estate boom in Canadian history,
the time to look for alternative real
estate and lifestyles is now—and
Right Sizing is here to show the way.
Right Sizing – Smaller Communities,
Homes & Living celebrates the unique
benefits of living in smaller towns—from
lifestyle amenities, to real estate value to
market trends.
Moving to a smaller community
is now more appealing than ever
whether you’re downsizing or upsizing,
an empty nester, semi-retired or a
new home buyer, Right Sizing
explores alternative real estate
and lifestyles options.
Small towns are growing, becoming more hip, providing more value to residents
and businesses alike, and are
enabling people to live a modern,
comfortable lifestyle.
cashing out: better value and lifestyle.
2018/19 Media kit
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targeted circulation
• 29,500 copies distributed in Vancouver and Calgary
editions of The Globe and Mail—Saturday, home delivery
• 1,000 realtors and offices in the Lower Mainland
• 500 mortgage brokers in B.C.
• 1,000 Air Canada lounges
• 1,000 urban newsstands
Primary distribution is through The Globe and Mail, 125,000 readers per issue in Vancouver alone. Further distribution is through realtors, mortgage brokers, select airports and newsstands, totalling 33,000 in monthly average distribution.
Geographic distribution
is to the most lucrative
real estate markets of
• Vancouver
• North Vancouver
• West Vancouver
• Burnaby
• New Westminster
• East Vancouver
• Fraser Valley
• Calgary
Publishing frequency
6 issues per year
editorial calendar
This editorial lineup is a draft of what is scheduled to come. To confirm, please call us at 604-787-4603.
SEPT/OCT ISSUE - 2018
• Right Sizing your Build – Tiny Homes, Modular, Kit homes, Prefab, Timber Frame, Log, Custom etc.
• Cost of Commuting – Float Planes, Heli-Jet, + Top 15 BC Airports• 10 Sweet Homes Under $400K• Investments: Apartment Buildings• Small Town Cycling—the New Golf• Dream Homes: Private Islands• Why Didn’t We Mover Sooner• Buying a Small Town Business
NOV/DEC ISSUE - 2018
• Top 10 SEMI-retirement Communities in BC• Ski/Resort Town Living• What $500,000 Buys you in Scottsdale or SunPeaks• Empty-nesters Migrate South• Investing: Buying Homes with Other People’s Money• Building Trends• Foreign Ownership Tips• Dream Homes: Ranches
JAN/FEB - 2019
• Big Small Town Condos• Hi-Tech Homes: Solar, Smart, Green etc.• Investment: Rental Real Estate—Do the math!• What $700,000 Buys You in Hawaii or Revelstoke• Small Town – Winter Outdoor Activities• Building Tips• Nicaragua and Panama are the New Frontier• Dream Homes: Estates
MAR/APR - 2019
• Top 10 Single Family Real Estate Developments• $1-Million Buys you these Mansions• How to Qualify for a Second Property Mortgage• How to Choose a Smaller Car• Investing: Are you a Shark, Flipper or Investor?• If I Won the Lottery I would…• Decluttering for Spring• Building: How to Pick a Builder• Dream Homes: Waterfront Retreats
MAY/JUNE - 2019
• 15 Small Towns: Where the Jobs are• Down-sizing: Up-sides• What $800,000 Buys you in Kamloops• Friendly Vibe and Fast Friends• Passive and Net Zero Homes• Vancouver Hotel Suites – for Commuters• E-Bikes for Everyone
JULY/AUG ISSUE - 2019
• Spectacular People who Live in Small Towns • What $700K Buys • Okanagan Vineyard Living• Financial Advice• Building Trends• Shared Living Space or Not• 10 Under $200K• Dream Homes: Your very own Resort• Cool Small-town Eateries in BC
dates & rate card
ISSUE SPACE CLOSE MATERIAL CLOSE DISTRIBUTION
Sept/Oct 2018 Aug 1, 2018 Aug 7, 2018 Sept 22, 2018
Nov/Dec 2018 Oct 5, 2018 Oct 11, 2018 Nov 21, 2018
Jan/Feb 2019 Nov 27, 2018 Dec 6, 2018 Jan 19, 2019
Mar/Apr 2019 Jan 24, 2019 Feb 7, 2019 Mar 23, 2019
May/June 2019 March 22, 2019 Apr 5, 2019 May 18, 2019
July/Aug 2019 May 24, 2019 June 6, 2019 July 20, 2019
REALTOR AD RATES 1X 3X 6X
Full Page $2,700 $2,500 $2,300
Half Page $1,600 $1,500 $1,400
Quarter Page or2 x 1/8 (Classifieds)
$990 $940 $900
$250/ad design. Includes 3 changes max.
COMMERCIAL AD RATES 1X 3X 6X
Full Page $4,700 $4,500 $4,300
Half Page $3,100 $2,900 $2,800
Inside Front Cover (IFC) $5,500 $5,300 $5,100
Double Page Spread (DPS) $8,200 $7,900 $7,600
Inside Back Cover (IBC) $5,100 $4,800 $4,500
Outside Back Cover (OBC) $5,700 $5,500 $5,300
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ONLINE ADVERTIsing
DIGITAL ADVERTISING DIMENSIONS (W X H) 1 MONTH
Leaderboard970 x 90 px 728 x 90 px 320 x 50 px
$700
Medium Rectangle 300 x 250 px $500
Vertical ad 300 x 600 px $800
Special package rate: Big Box + Banner ad $1000
File submission
• Acceptable formats include GIF, JPG, BMP, PNG or SWF
• Files must be 72 DPI
• Maximum animation length: 15 seconds
• Where multiple ads are booked for the same position, they
will appear in rotation
• Ads must be emailed to [email protected]
• The ad’s valid website link must be included in the email
Leaderboard
CTV News “Home buyers and renters leaving Lower Mainland for smaller towns”
Global News “Rent in the city – Own in small towns”
The Globe and Mail “Rising prices push out long-time Vancouver residents”
Global News “Vancouver boomers are cashing out their homes”
Calgary Herald “Empty nesters downsize to upsize their enjoyment”
Yahoo! Finance “Downsizing isn’t just for retirees and empty-nesters”
useful links
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Social Media and Online Marketing• Our website offers a specific “Property Search” section for small towns.
• All magazine content is posted online driving traffic through Google algorithms, SEO and key words.
• Readers can subscribe to receive new listing alerts for budget properties, specific price categories or “Dream Properties”.
• Each week we post new content on our blog and social network feeds: Linkedin, Facebook, Twitter, Instagram.
• Client traffic can be enhanced with cross promotional links with clients and communities, as well as paid content boosting.
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Looking to Right-size?Find up-to-date listings in over 90 communities
RightSizingMedia.com/BCPropertySearch
Property Search
who is advertising?
“There is a huge exodus from Vancouver to places like Squamish, Qualicum, Victoria and even up
into the Okanagan and Kootenays.”
broker of a Vancouver Real Estate office
“Right Sizing is a great way for us to reach our targeted audience. I have known Steve Dietrich as a quality publisher since 2001. He has once again hit the mark for us and is reaching the most relevant audience, with superior content, design and distribution. We look forward to participating in many upcoming issues.
brad pelletier, senior vp, predator ridge
• Developers
• Realtors
• Municipalities/economic development
• Home builders and contractors
• Ski and golf resorts
• Retirement communities
• Southern vacation/living destinations
• Life insurance companies
• Mortgage brokers
• Financial institutions
• Financial advisors
• Automobile industry
• Travel companies
• Adventure outfitters, retailers
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“I’ve lived in the same house in Vancouver since 1990. Never in my wildest dreams would I have thought that real estate prices would be what they are today.”
Kitsilano resident, Josh Rubiniki
comparables & Highlights
“Our readers dream of a stress-free, comfortable life.”
Vancouver Housing Statistics (as of July 4, 2018, REBGV)
• The composite benchmark price
(for detached properties in Metro
Vancouver) is $1,608,000
• The average sale price of a house in
West Vancouver is $2,944,900
• Vancouver is among the world’s most
expensive real estate markets, according
to Global News Market Survey
• 11,947 homes are listed for sale on the
MLS Metro Vancouver (as of July 2018).
Where are they going to move?
• 22,076 people moved to British
Columbia from other provinces in
the second quarter of 2017
Real Estate Highlights
• Most readers have more money tied
up in real estate than they have ever
dreamed of
• Many consider themselves to have won
the lottery (through increased value of
their property)
• This audience continues to read many
publications and is extremely loyal to
print—in fact most of our readers are
paying over $200/year to receive The
Globe and Mail every day
• No other magazine in Western Canada
speaks directly to the value that can be
gained from moving to a small town
Baby Boomers Facts
• 9.6 million Canadians
(29% of population) are baby boomers
• 78% of Canadians own real estate
• 49% of home buyers in small town BC
are coming from the Lower Mainland
• Thousands are thinking of down-sizing or
right-sizing
• Thousands are thinking of buying
property outside larger centres
• Thousands are going to become empty
nesters within the next 5 years
• Thousands are already empty nesters
ready to make a move
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West Vancouver $3,250,000
sechelt $192,300
RIGHTSIZINGMEDIA.COM
production/mechanicals& Additional services
Print ad dimensions FULL PAGE 8.125”w x 10.875”h + 0.125 bleed on all sides. We recommend a safety margin of 0.5” so please keep all logos and text within that live area.
DOUBLE PAGE SPREAD 16.25”w x 10.875”h + 0.125 bleed. We recommend a safety margin of 0.5” so please keep all logos and text within that live area. Keep in mind the middle 2” of the ad will be harder to read, as they fall in the gutter.
1/2 PAGE VERTICAL 4.625”w x 7.125”h
1/2 PAGE HORIZONTAL 7.125”w x 4.875”h
1/4 PAGE 4.625” w x 4.875”h
File Format RequirementsHigh resolution PDF-X1A. All photos used in the ad must be at a mimimum of 300 effective ppi. Colours must be converted to CMYK.
Submission GuidelinesFiles of 20MB or less, email to [email protected] with the ad name and issue date in the subject line.
Files larger than 20 MB, please use www.wetransfer.com or contact us for Dropbox instructions.
Full Page Live Area
1/2 H
1/2 H
1/4
salesFor advertising inquiries call 604-787-4603
or email [email protected]
editorialEditorial email [email protected]
designFor ad design or production-related questions,
email Amelie Legare at [email protected]
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