Download - 2019...DECISION MAKERS OR KEY INFLUENCERS 70% 29% DIRECTORS 41% VP-LEVEL AND MANAGERS AND UP AUDIENCE PROFILE 35,000+ annual uniques 3,700+ monthly uniques 3,400+ email newsletter

13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | BlckchainTechN

Enterprises of every description and in every corner of the globe are recognizing the untapped potential of the blockchain to streamline, organize and secure vital records and transactional histories. Technology providers are rapidly developing the tools companies need in order realize the inbuilt trust and cost-efficiency derived from doing business on the blockchain.

BlockchainTechNews.com provides daily news, opinion and insight intended to promote an understanding of distributed ledger and blockchain technologies and their value to enterprises across a wide range of verticals, including agriculture, arts and entertainment, financial services, government administration, health care, shipping and transportation, virtual currency exchanges and others.

BTN provides breaking news about technologies, processes and emerging issues in this rapidly changing ecosystem, and keeps readers abreast of regulatory and legal questions focused on the blockchain and virtual currency.

Follow BlockchainTechNews.com on social media! • Twitter.com/BlckchainTechN • Facebook.com/BlckchainTechN • Linkedin.com/company/blockchaintechnews

EDITORIAL MISSION


ABOUT THE EDITORS

EDITORBradley Cooper is the editor of DigitalSignageToday. He was previously the editor of KioskMarketplace and BlockchainTechNews. His background is in Information Technology, Advertising, and Writing.

BRADLEY COOPER

Copy and paste your press release into the body of an email addressed to

[email protected]. (Don’t attach it) Sending a PDF will not

prevent copy-editing, but it will probably delay the posting of your news.

Include photos. Include photographs and/or video if available and of

good quality. Standard-format digital files are accepted (.png, .jpg, gif)

as are video links, and embed codes. Identify the source and person or

place shown; if more than one person, tell us who’s who (by name, title,

company).

Please avoid exaggerated or flowery descriptions. Provide the facts (the

who, what, when, why and how)

Provide a quote from an end user and a company leader. Include name,

title and employer of the person being quoted.

Please feel free to offer a potential in-depth interview.

WANT TO BE FEATURED ON BLOCKCHAINTECHNOLOGYNEWS.COM?HERE’S HOW TO GET IN FRONT OF THE EDITOR:


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Features:• 2019: A big year for blockchain?• Top 10 blockchain technologies to watch

Event Coverage:• London Blockchain Week

Features:• The most promising proofs-of-concept• Are ICOs still worthwhile?

Event Coverage:• London Fintech Week

Features:• Fintech: current trends• How to fight crypto crime

Event Coverage:• Distributed: Markets

Features:• Profile: Crypto startup• Executive overview:

Blockchain in the creative sector

Features:• Virtual currency ATM

trends• Blockchain cross-border

funds transfers benefits and roadblocks

Event Coverage:• DC Blockchain Summit

Features:• BCX talks blockchain• ‘Off the chain’: Why

DLT might not work for everyone

Event Coverage:• Bank Customer Experience

Summit

Features:• Can blockchain save the

environment?• Regulatory roundup

Features:• Blockchain in government:

Scary item or security enhancer?

• DLT: A sure cure for voter fraud?

Event Coverage:• Money 20/20

Features:• Profile: Blockchain startup • DLT security: Where are

the chinks in the armor?

Event Coverage:• Consensus 2018

Features:• Bitcoin current trends• Altcoin: current trends

Features:• Executive overview:

Blockchain in the health care sector

• How blockchain can power supply chain management

Event Coverage:• Blockchains+Digital

Currencies• Interactive Customer

Experience (ICX) Summit

Features:• Executive overview:

Blockchain forecast 2020• Profile: Blockchain startup

to watch in 2020

Editorial calendar is subject to change.

Ask us about connecting your brand to any of these topics!

2019 EDITORIAL CALENDAR


MONTHLY SITE AVERAGES SUBSCRIBERS AND FOLLOWERS

ARE SENIOR LEVEL DECISION MAKERS OR

KEY INFLUENCERS

70%

29% DIRECTORSAND MANAGERS41% VP-LEVEL

AND UP

AUDIENCE PROFILE

35,000+ annual uniques

3,700+ monthly uniques

3,400+ email newsletter subscribers

1,900+ social media followers

100+ push notification subscribers

– WHERE OUR READERS ARE FROM –

Total audience numbers trend up year-over-year.

35%North America

25%Europe

33%Asia/Pacific

(Twitter, LinkedIn, Facebook)


AUDIENCE PROFILE

COMPANIES REPRESENTED IN OUR AUDIENCE INCLUDE:

Ahold USA

Amazon

American Blockchain Council

American Express

Amtrak

Atlantic Financial Federal Credit Union

Bank of the Pacific

Barclays

BMO

Burger 21

Canadian Bankers Association

Capital One

Cicis Pizza

Citizens Bank

Coca Cola

Denny’s

Dickey’s Barbecue Pit

Dunkin’ Brands

Farmers Insurance

Federal Bureau of

Investigation

Fifth Third Bank

Flagship Community Bank

Hot Head Burritos

HSBC

JP Morgan

Keystone Commercial Realty

Kroger

Luxottica

MasterCard

McDonald’s

Michaels Stores

Microsoft

Moe’s Southwest Grill

MoneyGram International

Morgan Stanley

National Bank of

Canada

New Balance

New York State Comptroller’s Office

Navy Federal Credit Union

Nike

North Texas Tollway Authority

Ogilvy & Mather

Overstock.com

Palmetto State Bank

Pan American Bank

Panera Bread

PayPal

Phillips 66

PNC

Popeyes Louisiana Kitchen

Power Financial Credit Union

Qdoba

Rabobank

Ralph Lauren

RBS

Royal Ahold

Samsung Electronics

Santander

Sodexo

St. Jude Children’s Research Hospital

Starbucks

Sunshine State Federal Savings Bank

Swedish Police National Fraud Center

Synchrony Financial

TD Bank

Tesco Bank

The Home Depot

U.S. Bank

USAA

Visa

Walgreens

Walmart

Wawa

Wells Fargo

Wendy’s

Western union

Whataburger

WSFS Bank


A Core Program is your springboard to a successful marketing campaign on BlockchainTechNews.com and puts your company at the

fingertips of potential buyers as they browse our Supplier Directory. It provides you with both brand awareness and lead generation

opportunities.

The Core Program includes these key elements:

COMPANY SHOWCASE PRODUCT/SERVICES SHOWCASE SUPPLIER DIRECTORY LISTING

CORE PROGRAM


COMPANY SHOWCASE

PRODUCT/SERVICE SHOWCASES

Company Overview

Contact Info (mailing address and phone number)

Contact Form for LeadGen

Link to your Website

Links to your Social Media pages (Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube)

Featured Product widget

Featured Publications widget

Number of Products/Services (maximum) 8 4 0

1Number of Categories (maximum)

Company RFI’sThese leads are generated when a user visits your Company Showcase and uses the contact form on the page to submit a request for information (RFI) about your offerings. We send these leads only to you.

BASICENHANCEDPREMIUM

SUPPLIER DIRECTORY LISTING

LEAD GENERATION

250 word limit500 word limit 100 word limit

24

CORE PROGRAM

Site RFI’sThese leads are generated via the Project Help / Easy Source form on our sites. When a user completes this form, we send the lead to all advertisers with a qualifying program.

RFD’s (Requests for Download)These leads are generated when a site user downloads a publication that you sponsor from our White Paper Directory.


Email marketing is still one of the most cost-effective ways to reach your target audience. We give you

several options for delivering your message directly to the inbox of thousands of industry professionals.

E-MAIL NEWS ALERTSWe have an ad opportunity for almost any budget in our Email News Alerts that are delivered two times a

week (T/TH).

E-BLASTSDeliver your customized message to subscribers who have opted in to receive promotional messages from

our advertisers and partners. You provide the subject line, copy, images and HTML code or, for an additional

fee, we can develop a custom email message for you.

Leaderboard Image Ad Size: 600x250 pixels; Maximum File Size: 75KB; Accepted Formats: GIF, PNG or JPG

One 120x120 pixels image/logo; Headline: 50 characters (max. including spaces) with link; Body: 240 characters (max. including spaces)



Headline: 50 characters (max. including spaces) with link; Body: 140 characters (max. including spaces)

Image + Text

Image + Text

Image + Text

Text

Primary 1

Primary 2

Primary 3

Secondary

SpecificationsAd TypeAd Unit

EMAIL MARKETING


Want our readers to recognize and remember your brand? Let us work with you to build a banner campaign designed to meet your

marketing objectives and stay within your budget.

BANNER ADS

TOP AD UNITAvailable Sizes• Leaderboard (728x90)• Super Leaderboard (970x66 or 970x90)• Billboard (970x250)

BILLBOARD

HALF PAGE

RIGHT 1 AD UNITAvailable Sizes• Medium Rectangle (300x250)• Half Page (300x600)


Make a big impression on our audience in a short period of time with these hard-to-miss weekly ad opportunities.

PREMIUM ADS

STICKY FOOTERPlace your leaderboard banner in our Sticky Footer ad unit that

remains visible as the user scrolls the page or until the user closes it.

SPEEDBUMPSpeedbump ads appear within the body of feature articles. They

will naturally pass through the reader’s field of vision as they scroll

through the article.


Talk about making an impression! With Wallpaper ads your brand is displayed prominently on both sides of the page.

Wallpaper ads serve on each home, article, news and blog page view. (Not served on mobile devices.) Ask your Account

Executive for complete ad specs.

PREMIUM ADS


Videos are great for product demos, success stories, tutorials, interviews and more. If your company has spent the time and

money to create such a video, we can help you maximize that investment by exposing it to the right audience.

SPONSORED VIDEO

VIDEO GALLERYSponsored videos rotate randomly in six different

slots throughout the video gallery.

VIDEO PLAYERWhen a sponsored video is played, the sponsor’s

logo appears above the player and a contact form

allows users to request more info from the sponsor.

NEED VIDEO? We can help you create one tailored to your needs.


Push notifications are a high impact marketing solution. Subscribers

visit the website and opt-in to receive notifications from us directly

to their device of choice. Your message is then sent directly to these

devices (desktop, laptop, tablet, and phone).

• Notifications are sent once a day to our subscribers

• Headline: 35 character limit

• Body: 90 character limit

• Icon Image: 35px x 35px

• Message Image: 500px x 300px (Message images only show up on Google Chrome)

QUICK SPECS

PUSH NOTIFICATIONS

HEADLINE

BLOCKCHAIN TECH NEWS

Your push notification message will go here.

*Notifications appear different on different devices, and have different character count limitations.


PODCASTS

The Blockchain Tech News podcast offers a view into the hot topics affecting the continuing evolution of blockchain worldwide. The podcast

features interviews with movers and shakers as well as news related to blockchain, bitcoin, virtual currency, and trends.

YOUR PODCAST SPONSORSHIP INCLUDES…

• 15-20 second sponsor message read by the host twice during the episode

o At beginning of podcast

o Between Interview and News/Topics segments

• Upgrade to a longer 40-45 second message

• Upgrade to Q&A segment curated by the host and sponsor

• Ability to embed podcast episode on your website and social pages

SPONSORSHIP OPTIONS

• Sponsor logo and message on transcript page

• Sponsor logo included in podcast section of Week-in-Review

newsletter

PODCAST HOSTED ON:

• BuzzSprout, Soundcloud, Google Play, YouTube, iTunes and Spotify.

EACH PODCAST EPISODE WILL ALSO BE PROMOTED TO THE

BLOCKCHAIN TECH NEWS AUDIENCE VIA…

• Social media channels (5x)

• Email newsletters (3x per week for 4 weeks)

• Week-in-Review newsletter (1x)


When you partner with BlockchainTechNews.com to create custom

content assets, you get:

• Credibility in the marketplace,

• Knowledge and support from known industry experts,

• Access to production professionals —

writers, designers, videographers, online event producers,

moderators, etc. — plus:

• Budget - friendly promotion and lead generation against

BlockchainTechNews.com’s large, exclusive audience of

retail industry executives, senior decision makers and influencers.

Popular content types include:

• Guide: everything your target demographic needs to know about

a particular subject presented in a single comprehensive guide.

• White Paper: specific topic of interest to your target demographic

presented in a subjective/op-ed style.

• Case Study: detailed look at a specific company’s innovative and

successful approach or process.

• Infographic: large quantity of information presented in a concise,

creative, and visual way.

The Whys and Hows of Banks and the Blockchain

WHITE PAPER

By Richard Slawsky | Contributing writer, Blockchain Tech News

The blockchain technology at the heart of the cryptocurrency bitcoin has opened up a number of possibilities for the banking industry. Here’s what’s in it for financial institutions.

The Current State of the Blockchain RegulationWith new technologies, it takes a while for regulation to catch up. While we are slowly beginning to see standards emerge, the reputation of blockchain is still marred by the criminal aspects of bitcoin.

SPECIAL PUBLICATIONS


BlockchainTechNews.com Topic Centers offer lead generation against custom sponsored and other content assets.

Select from such popular topic areas as Banking, Bitcoin, Cryptocurrency, Exchanges, Hardware, Payment Networks, Regulation,

Restaurants/Hospitality, Retail, Software, and Trends/Statistics.

TOPIC CENTER

SPECIAL PUBLICATIONS

Logo and brief company description at top of right column

Banner Ad: Top Leaderboard (728x90)

Banner Ad: Right 1 Half Page (300x600)

Banner Ad: Right 2 Medium Rectangle (300x250)

Wallpaper Ad

Featured Publications – Position A

Featured Publications – Position B

Featured Publications – Position C

Featured Topic WidgetShows in Topics dropdown menu from main navigation and in right column on Home, Articles, News, Blogs, Videos, Photos, White Paper Directory and other pages

Guide (10-20 pages)Topic must be closely related to the sponsored Topic Center.

White Paper or Case Study (2-5 pages)

Lead GenerationSponsor gets contact info of all users who download their publications.

SECONDARYPRIMARYEXCLUSIVETHOUGHT LEADERSHIP PROGRAMS

4 weeks per year 2 weeks per year

TOPIC CENTERS


WHAT A WEBINAR CAN DO FOR YOUR BUSINESS• Position you as a thought leader and increase your brand awareness

• Generate strong, qualified sales leads

• Educate the market about your products and services

YOU PROVIDE THE CONTENT AND THE SPEAKERS, WE PROVIDE EVERYTHING ELSE…

Production – We guide you through the process and work with your speakers to ensure your webinar is well-crafted for the audience.

Moderator – A member of our editorial team will welcome the audience, introduce speakers and facilitate the Q&A session at the end of the

webinar.

Promotion – We drive registrations for your webinar through an aggressive promotion campaign that includes (at a minimum):

Registration / Reminders – Users register for the webinar on our site and immediately receive an email enabling them to quickly add the webinar to their calendar. About 24 hours before the live webinar, we’ll email a reminder to all registrants to encourage their attendance.

On-Demand Hosting – After the live webinar, we host the recording on our site for registered users to view at their convenience. With your approval, we will also place a PDF of the slide deck in our White Paper Directory where it can be downloaded by registered site users and generate additional leads for you.

Lead Generation – We send you the contact information of everyone who registers for the live event, views the on-demand recording or downloads the slide deck.

• 3 E-blasts prior to the live webinar

• 1 E-blast one week after the live webinar driving traffic to the on-demand version

• 6 Email News Alert sponsorships prior to the live webinar

• Social media posts

• Prominent links on our home page

• Inclusion in quarterly webinar reminder email

WEBINARS


SPONSORED KEYWORD LINKS

Sponsored Keyword Links are affordable text ads

that get lots of impressions because they appear at

the end of every article, news item and blog post.

For your ad, you can select a keyword phrase (up to

20 characters, including spaces) that’s related to your

business and link it anywhere you want, including:

• Your website

• Your Company Showcase on our site

• Your White Papers or Case Studies


EXECUTIVE SUMMITS

BANK CUSTOMER EXPERIENCE SUMMITThe Bank Customer Experience (BCX) Summit will focus on the latest technologies

and trends to capture the next generation of consumers. Topics will include advanced-

function ATMs, security, cash management, mobile wallets and digital signage in retail.

All these efforts, placed in a cohesive omnichannel strategy, will help today’s financial

institutions transform themselves and achieve customer growth. Multiple sponsorship

levels plus special opportunities — such as room drops and strategic product placements

— provide access to these leaders and ensure that marketers can participate in the event

at virtually any budget level.

customer experiencesummit

CONNECT: THE MOBILE CX SUMMITCONNECT: The Mobile CX Summit will explore the many opportunities that retailers,

restaurants and other B2C enterprises have for leveraging mobile and digital channels

to build their brands, increase sales and improve customer engagement, experience and

loyalty. CONNECT will feature many of the movers and shakers in mobile addressing hot

topics such as software, systems, apps & security payments, customer engagement &

experience, marketing, advertising & analytics, loyalty & rewards, social media and more!

Multiple sponsorship levels – platinum, gold and silver – plus special opportunities such

as room drops and strategic product placements ensure that marketers can participate in

this highly reviewed industry event at virtually any budget level.

THE MOBILE CX SUMMIT


EXECUTIVE SUMMITS

INTERACTIVE CUSTOMER EXPERIENCE SUMMITExplore many of the technologies available to businesses – retail, hospitality,

travel, restaurants, healthcare and more – for engaging customers. ICX Summit

will cover the landscape from kiosks to digital signage to mobile and beyond

to give attendees insights they can put in action now to deliver outstanding

interactive customer experiences. Multiple sponsorship levels – platinum, gold,

silver and associate – plus special opportunities such as room drops and strategic

product placements ensure that marketers can participate in this highly reviewed

industry event at virtually any budget level.


ICX ASSOCIATION

1. Establish your credibility and leadership. Members gain increased visibility and brand awareness in the marketplace with a

variety of opportunities to demonstrate their expertise and thought leadership.

2. Connect with CX managers from leading B2C brands. Our membership includes retailers, restaurants, banks and other

consumer brands. Even brands that aren’t members will often reach out to us to direct them to suppliers who can help them.

3. Build powerful strategic partnerships. Few companies can do it all. So your ability to serve your clients will often depend on your

ability to partner with suppliers who complement what you do.

4. Access members-only resources. The ICX Association website (icxa.org) includes a restricted area where members can access a

variety of industry reports that aren’t available to the general public.

5. Enjoy discounts on event sponsorships, advertising and premium reports. ICX Association is affiliated with many

industry events and websites that offer discounted rates to Association members.

The mission of the ICX Association is to connect B2C brands to technology that elevates the customer experience. We help

Supplier Members build collaborative relationships with brands by educating them on how and why your solutions make the

difference in creating amazing experiences for their customers.

TOP 5 REASONS TO JOIN

MEMBERS SAVE 5% ON AD CAMPAIGNS ON BLOCKCHAIN TECH NEWS.


CREATIVE SERVICES

c r e a t i v e

Email Design and Copy

Banner Ad Design

Social Media Graphics

Video & Motion Graphics

Website Design and Optimization

White Papers

Case Studies

Blogs

E-book

Press Release

Presentation Development

Brochures

Direct Mail

Signage & Event Graphics

Product Spec Sheet

Business Cards

Press Kits

Digital Creative Custom Media Brand Collateral

Talk to your Networld media specialist toschedule a call with the BOOM! Creative team.

Expand your marketing team’s capabilities without adding staff. BOOM! Creative from

Networld Media Group offers a number of creative services to ignite your brand…


CREATIVE SUBMISSION AND CONTACTS

MoneyWorld of

CREATIVE INQUIRIES

If you have any questions or concerns about creative specifications and submission, please contact:

JENNIFER A. RECKTENWALD | VICE PRESIDENT OF CLIENT SERVICES | [email protected]

tel: 502.241.7545 ext. 139 | fax: 502.241.1385

ADVERTISING AND PACKAGE OPTIONS

LIZ MATNEY | DEMAND GENERATION MANAGER | [email protected]

toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223

KATHY DOYLE | PRESIDENT AND PUBLISHER | [email protected] | Twitter: @katmdoyle

NETWORLD MEDIA GROUP | [email protected]

Download - 2019...DECISION MAKERS OR KEY INFLUENCERS 70% 29% DIRECTORS 41% VP-LEVEL AND MANAGERS AND UP AUDIENCE PROFILE 35,000+ annual uniques 3,700+ monthly uniques 3,400+ email newsletter

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