21st Century Salute: KEEPING DONORS
CONNECTED TO YOU AND YOUR CAUSE
Katie WilsonRegional VP
National Partnerships & AlliancesBidPal, Inc.
• 750+ Chambers of Commerce and Trade
Associations
• Established in 1996
• SaaS Company (Software as a Service)
• Based in Indianapolis, Indiana
• 55 Employees
• 94% Customer Retention Rate
Welcome
Katie WilsonRegional VP
National Partnerships & AlliancesBidPal, Inc.
Your Host
Col. Benjamin FarrellBidPal Brand Ambassador
Fundraising ConsultantProfessional Auctioneer
Keynote Speaker &Author
21st Century Salute
Today’s Topics
• Techniques to increase giving activity• Share ideas for mobile campaigns• Learn to grow social media & increase
engagement• How to make the most of your fundraising
software
99%of text messages are opened, compared to 14% of emails.
90% within 3 minutes
The World is Going Mobile171.5 Millionpeople in U.S. own a smartphone
86%of mobile internet time is
spent in mobile apps
Per month, Americans spend more time on their mobile phones than their computers:
27 hours34
hoursVS.
58%of donors prefer to
receive non profit news via text or Push
Notification65%
of social media usage happens on a mobile phone
84%of millennials have given
online
97%of US adults have a mobile phone. 71% have a Smartphone
SOCIAL MULTIPLIERSOCIAL MEDIA
Eva Turner has:
1,125 Facebook friends
930 Twitter followers
595 LinkedIn connections
Her reach is 2,650 people.
NOW, IMAGINE EVERYONE ELSE’S…
Increase Mobile Giving
• Integrated software solution is key• Make it easy for your client base to connect• Ability to share information via text and push
notifications• Integrate your message via social media• Orchestrate year round giving• Offer multiple channels
Need an image to introduce online
fundraising
HOST ONLINE FUNDRAISING
Customizable websites Online registration and ticketing Sell raffle tickets online Online donation campaigns Increase sponsorship sales and
advertisement opportunities Online auctions and merchandise sales
Custom site options are unlimited: online auction, Gala, golf, walk, runs.
Host a Live Event
Custom Websites
Host a Live Event
Create a fun and competitive atmosphere! Utilize and promote via a custom website Guests register and purchase tickets online Sell online sponsorships Open the bidding early Easy to use mobile interface Integrated payments, happy guests Instantaneous auction reporting
Raise more funds
Match Items3X on average the # of bids per item
Host a Live Event
Launch Text2Give
64% increase in 2014 over prior year.Non-Profits raised nearly $46 million!
Personal opportunity to communicate with members/donors
Year-round fundraising Supporters can pledge and pay for
any donation amount in seconds Member engagement, Run, Walk,
Ride, Special Appeals
Direct Giving Opportunity
Host a Live Event
Mobile App Possibilities…
Host a Live Event
Reach your members/donors
with the convenience of a
Mobile App.
Guest receiptingPush notificationsMobile donations
Volunteer opportunities
Upcoming events
Why Mobile
According to the Pew Research Center.90% of American adults own a cellphone64% own a smartphone42% own a tablet computer
“Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world”
BIDPAL MOBILE APP
Now available in Apple App Store and Google Playstore
Log in with Facebook or Google account
Track charitable giving year-round Donate directly to an Organization
BidPal Software + App
You will:• Promote your
Organization• Gain new membership• Share success stories• Sell Advertisements• Fundraise for your cause
or a cause you support
Because:• Millennials surpass Gen
Xers as the largest generation in U.S. labor force
• Text messaging is the most widely-used smartphone feature!
• Donors, members, and supporters are all online.
• Make it easy to connect.
BIDPAL IS…
MOBILE SOFTWARE PAYMENTS
1. SET UPOur clients useour software tocustomize theirwebsite, manage theirevents and trackdonations.
2. EARLY STARTAdvertise the event, sell tickets, promote sponsorships, and offer mobile app download.
3. UPON ARRIVALSeamlessly capture guest info, swipe credit cards for express checkout, and download the mobile app for best experience.
4. DURING THE EVENTMobile bidding lets lets guests bid, donate, and purchase fromanywhere at any time.
5. CLOSE OUTInstantaneous checkout, emailed receipts and robust post-event analytics.
Member Mixer or Event
CONSTITUENT ENGAGEMENT
Track Giving Activity
Find Nearby Events
Shop & Bid for a Cause
Search Volunteer
Opportunities
Discover Organizations &
Donate
Get Others Involved
Get Tax Reminders
ORGANIZATION ENGAGEMENT
27
Raise More Money
Easy to Use, End-to-End
Solution
Adds Fun & Excitement
Cloud-based System
Available 24/7
Raise Money Year-Round
Record Keeping &
Metrics
Affordable Software
SOCIAL MULTIPLIERSOCIAL MEDIA
Eva Turner has:
1,125 Facebook friends
930 Twitter followers
595 LinkedIn connections
Her reach is 2,650 people.
NOW, IMAGINE EVERYONE ELSE’S…
1. According to Fast Company, 93% of marketers use social media to promote their business.
2. Interest Targeting on Facebook - New Feature allows you to get your information into the Newsfeeds of specific segments of your donor-base.
3. Ask questions to promote on-line conversations
Social Media Strategy
Be careful not to have too many cooks in the kitchen
1. How many vendors are you using? 2. How often are you updating your content and sites? 3. Plan for year round activity and opportunities…
New site for each seasonCountdown to tax-day
Countdown to end of the yearGiving Tuesday
4. Analyze your data, use reports to see what areas are generating the most and build there.
Let’s not expect more, by doing the same.
Focused Fundraising
EVENTSSOFTWARE SERVICESMOBILE SOCIAL
Technology for Good888-729-0399
Katie WilsonRegional VP
National Partnerships & AlliancesBidPal, Inc.
WebLink International, Inc.3905 West Vincennes Road, Suite 210 Indianapolis, IN 46268
P 317-872-3909 x1261-877-231-4970 F 317-872-3929