3 Critical Components To Having A Successful Business Online
3 STEPS TO SUCCESS
• Being “Findable” and Known• Get Engaged
• Follow Up
IS YOUR BUSINESS EASY TO FIND ONLINE?
• Do you have a presence in all or any of the places where your target customers hang out online?
• Do you have an easy, automated way to follow up with them over time?
Reality:• Marketing online is not a one-way
broadcast anymore; it’s a multi-point conversation.
• Instead of talking at your prospects, you are talking with them.
WHO’S SEARCHING?
• 97% of consumers use online search when researching products or services.
WHO DO THEY TRUST?
• 78% of consumers trust peer recommendations while only 14% trust ads.
• With the birth of review sites and Social Media, people are more than willing to share opinions of your product or service – good or bad.
WHERE DO THEY GO?
• People are more likely to visit blogs that align with their interests because blogs are non-selling environments.
The new “word of mouth” is social media
WHAT ARE THEY SAYING?
• Those members seek and make recommendations for products, services, and experiences.
• This is so powerful that Google now displays Social Media posts in their search results.
REALITY
• The fastest growing demographic among Facebook users is 35 to 65 year old women.
VIDEO MARKETING
• YouTube is now the second largest search engine.
• People go there to look for videos to answer their questions, show them how to do something, or gather information.
Because watching a step-by-step video is a lot easier than trying to understand an Ikea Manual.
91% of Americans have mobile phones.
20% OF THEM (ABOUT 45 MILLION PEOPLE) HAVE PHONES WITH INTERNET
CAPABILITY – AND GROWING EACH MONTH.
WHAT ABOUT YOU?
THE MOBILE PHENOMENON
• 152.7 billion mobile text messages are sent each month
• 90% of text messages are read within one minute of receipt!
• How fast do you currently connect with your customers?
DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR YOUR BUSINESS
• The quickest way to start mobile marketing?
…mobile text messages
GOODBYE YELLOW PAGES
• Why spend money on Yellow Pages, Newspaper inserts, and other outdated media?
• 24 of the 25 largest newspapers are in record decline in circulation.
• But they are the #1 industry that uploaded video in 2010.
YELLOW PAGES ARE STILL VERY EXPENSIVE AND FEW PEOPLE UNDER 70 USE THEM FOR THEIR INTENDED PURPOSE.
MARKETING ONLINE ISN’T AN OPTION ANYMORE – IT’S A REQUIREMENT
• It’s where your customers are searching to find products or services or get their problems solved now!
• The internet is open 24/7/365
HERE’S MY WWW.
• Marketing online is no longer just about having a web site where people come to find your business.
• It’s about going where they are online and connecting with them there.
GOOD NEWS• Only 26% of small businesses
have invested any time or effort into marketing online.
• There’s still time to get established before it’s too late.
• The longer you wait to get started, the more catch-up you’ll have to do.
3 STEPS TO SUCCESS
• Being “findable” and known
• Get Engaged• Follow Up
GET OUT THERE!• Google is very important, but there
are dozens of other key places you need to be “findable” in order to create a strong internet presence.
STAY FRESH• Many people think that they can slap
a web site up and call their internet marketing efforts done.
• This couldn’t be farther from the truth. That’s a very archaic way of thinking.
GIVE THEM WHAT THEY WANT
• The search engines, directories, social media sites want to make sure you consistently have new information to offer your visitors.
KEEP IT UP
• If you’re not delivering something new on a regular basis, you’re going to get knocked off by someone else who is.
ENGAGE!• Once you are “findable” engage
with your prospects on their terms.
• Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel.
OFFER VALUE
• Then start offering valuable information, an expert perspective, recommendations, news, coupons, membership privileges…
BUILD AND EARN
• Build relationships
• Earn their trust• Earn their
business
REPEAT
• Continue to engage and follow up
• Continue to provide valuable information
• Continue to make offers
KEEP THEM COMING BACK
• You know the stats: it costs more to get new customers to buy from you than to sell to an existing customer.
• Happy customers = recommendations
HOW TO START?
• What are the keys to a successful online marketing program for your business?
AT YOUR OWN PACE
• Build your program in steps to control expenses.
• Integrate all the elements so they work synergistically – search engines, video, social media, mobile marketing.
RECAP:
• Be “findable” and known• Engage• Follow Up
MORE INFORMATION
Visit: http://HowToWorkFromHomeTips.com/MakeMoney
Phone: 440-399-3153
THANK YOU
