3 Reasons Your App Landing Pageis your Secret Weapon for App Marketing
Puneet Yamparala, App Entrepreneurs Association
Puneet Yamparala, App Entrepreneurs Association
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Puneet Yamparala, App Entrepreneurs Association
Recently one of the members of the App Entrepreneurs Group reached out to me to find out about the usefulness of creating a landing page for apps.
Puneet Yamparala, App Entrepreneurs Association
This person had some really valid points about why he thought that a landing page was just one more
nuisance, which needed to be managed and optimized.
Puneet Yamparala, App Entrepreneurs Association
Actually he could not have been more wrong. An app landing page is not a nuisance but an asset to nurture
and improve, to give you extraordinary results.
Puneet Yamparala, App Entrepreneurs Association
If you have created an app landing page the right way then, you can literally not have to worry about all the app
store rule changes which Apple and sometimes Googlekeep coming up with.
Puneet Yamparala, App Entrepreneurs Association
I would go so far as to say that a well-made landing page could be your secret weapon to market your
app.
Puneet Yamparala, App Entrepreneurs Association
Lets take a look at why I think that an app landing page is a game changer for
app marketing.
Puneet Yamparala, App Entrepreneurs Association
Currently both Google Developer Console and iTunes Connect do not share any data around the conversion
rates for the people visiting your app listing.
Puneet Yamparala, App Entrepreneurs Association
As an app entrepreneur and marketer you really need to know whether out of every 100 people who visit your app listing, you are getting just 5 downloads or 50 downloads.
Puneet Yamparala, App Entrepreneurs Association
Without this data, there is no way for you improve your messaging, screenshots or even your app. The
worst thing that can happen is that you end up …
Puneet Yamparala, App Entrepreneurs Association
… spending a huge amount of your time and resources on optimizing a listing which already has a
good conversion rate.
A landing page helps you get this data.
Puneet Yamparala, App Entrepreneurs Association
It is extremely important for a marketer to know which of his experiments or efforts are producing results.
Based on this the internet marketer can focus …
Puneet Yamparala, App Entrepreneurs Association
… his efforts only on the successful strategies and scalethem up. When you are marketing your app and linking
directly to your app store listing, …
Puneet Yamparala, App Entrepreneurs Association
… there is no way for you to get the referralinformation. Yes, there are tools like Mixpanel and
Flurry, which help you with getting …
Puneet Yamparala, App Entrepreneurs Association
… some referral information but it only works when you specifically generate links to be used for your marketing.
All the organic referrals get lost.
Puneet Yamparala, App Entrepreneurs Association
Once again, a landing page can solve this problem for you by allowing you to use a simple and free tool like
Google Analytics to give you referral information.
Puneet Yamparala, App Entrepreneurs Association
If there was just one thing which you take away from this Power Point, then let it be this – to succeed with app marketing you need to become an expert with …
Puneet Yamparala, App Entrepreneurs Association
… retargeting. My personal experience has been that I have been able to get 300% to 600% more downloads for the same marketing budget by using retargeting.
Puneet Yamparala, App Entrepreneurs Association
Retargeting refers to the marketing strategy where instead of trying to convince completely new people to
download your app, you instead focus on people …
Puneet Yamparala, App Entrepreneurs Association
… who have already shown some interest in your app. The way it works for your app is that instead of using
your app store listing in all your marketing initiatives, …
Puneet Yamparala, App Entrepreneurs Association
… you use your landing page. Now three things can happen when potential users come to your app landing
page.
Puneet Yamparala, App Entrepreneurs Association
They either like what they see and download the appOr
they don’t like what they see and they don’t want to download your app
Ormost importantly they get busy with something else and
forget to download the app.
Puneet Yamparala, App Entrepreneurs Association
For a typical app, you can have as many as 30%-40% of the visitors who just got busy with life and
forgot to download your app.
Puneet Yamparala, App Entrepreneurs Association
Retargeting helps you get downloads from these users. Since these users anyway wanted to download
your app, …
Puneet Yamparala, App Entrepreneurs Association
… if you can just remind them about your app you should get a download very easily.
Puneet Yamparala, App Entrepreneurs Association
How should you setup retargeting? – Do It Yourself Retargeting
Puneet Yamparala, App Entrepreneurs Association
It is a common misconception that retargeting is difficult or you need to have some specialized
knowledge to setup retargeting. I have created …
Puneet Yamparala, App Entrepreneurs Association
… this free mini-guide to help you setup Retargeting for your apps and get downloads at
one-fourth your current costs per download.
http://bit.ly/1vEHzS4
Puneet Yamparala, App Entrepreneurs Association
If you are already on our email list, you should have already got the guide in an email from me today.
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Puneet Yamparala, App Entrepreneurs Association