33 MILLION ME
AL
S
2016 Sponsorships To Eliminate Hunger
Over the last 20 years, we have raised nearly...
CAMPAIGN SPONSORSHIP BENEFITS
DIAMOND
$25,000PLATINUM†$20,000
GOLD$15,000
SILVER$10,000
BRONZE*$5,000
Recognition in Foodbank Fall & Winter SCOOP newsletters (25,000 name list) Logo Logo Logo Name Name
On-air recognition during NBC15 Grand Finale check presentation Logo on campaign posters and banners(over 2,500) Recognition in five Foodbank campaign eblasts (13,000 each) Logo Logo Logo Logo Name
Group sponsor recognition on Foodbank Facebook page (over 3,000 “Likes”)
Logowith link
Logowith link
Logowith link
Logowith link
Logo with direct link to sponsor website on Foodbank website year-round (avg. 5,800 visits per month)
Recognition at Kick-Off Luncheon8 tickets & logo on
banner
8 tickets & logo on
banner
8 tickets & logo on
banner
8 tickets & logo on
banner4 tickets
Recognition in Food/Fund Drive guidebooks (450) Employee participation in Grand Finale Sort-a-thon Up to 24 Up to 24 Up to 16 Up to 12 Up to 8
Employee participation in Grand Finale Phone-a-thon Up to 10 Up to 10 Up to 10 Up to 10 Up to 6
Large sponsor check displayed at Foodbank for 6 months Outside Dane County: Local Press Release Logo with link to sponsor website on NBC15 website Individual Facebook and Twitter post recognizing sponsorship Recognition in NBC15 campaign promotional commercials that air 5 weeks
Logo & Audio Logo Logo
Logo on Kick-Off Luncheon invite (450) Exclusive volunteer opportunity with NBC15 anchors John Stofflet and Leigh Mills Up to 8 Up to 6
Logo on volunteer gift bag (500) Logo recognition on Grand Finale Postcard (25,000) Logo prominently displayed behind Grand Finale Phone-a-thon (featured in about 27 NBC15 remote cut-ins)
For details on our NBC15 Share Your Holidays sponsorship opportunities, contact Lisa Gundlach, Major Gifts Officer • 608-216-7212 • [email protected]
Dear Community Partner,
As Second Harvest continues to learn more about the effects of hunger on health we are dedicated to providing healthy nutritious food and the NBC15 Share Your Holidays to eliminate hunger campaign is a critical source of support to do so.
Sponsorships begin at $1000 and provide meals to community members struggling with hunger. Additionally, your business will have employee engagement opportunities during this important campaign.
Thank you for considering a 2016 sponsorship to make a tremendous impact.
With gratitude,
Dan Stein President/CEO Second Harvest Foodbank of Southern Wisconsin
Don VeselyVP/General ManagerWMTV NBC15
21,000 MORE MEALS SPONSOR OPPORTUNITIES
Your sponsorship of $1,000 will provide 3,000 meals! Benefits for each opportunity vary, but may include:• Name recognition on Second
Harvest’s website with direct link• Name recognition in Second
Harvest’s winter newsletter• Name and/or logo recognition at
event• Name recognition in emails• Complimentary event tickets
Grand Finale Box Sponsor
Grand Finale Hospitality Room
Grand Finale Sort-a-Thon
Kick-Off Luncheon Event
Online
Virtual Food Drive
Check Out HungerCheck Out Hunger retailers participate in the NBC15 Share Your Holidays campaign by encouraging customers to add a cash donation to their bill at checkout. In addition to outstanding marketing benefits*, Check Out Hunger retailers receive marketing tools like promotional posters and donation scan cards to help encourage support from customers.
Second HarvestFoodbank of
Southern Wisconsin
Channel One Food Bank
Second Harvest Heartland
Second Harvest Northern Lakes Food Bank
Feeding America Eastern
Wisconsin
Second Harvest Foodbank Territory
CAMPAIGN SPONSORSHIP BENEFITS
DIAMOND
$25,000PLATINUM†$20,000
GOLD$15,000
SILVER$10,000
BRONZE*$5,000
Recognition in Foodbank Fall & Winter SCOOP newsletters (25,000 name list) Logo Logo Logo Name Name
On-air recognition during NBC15 Grand Finale check presentation Logo on campaign posters and banners(over 2,500) Recognition in five Foodbank campaign eblasts (13,000 each) Logo Logo Logo Logo Name
Group sponsor recognition on Foodbank Facebook page (over 3,000 “Likes”)
Logowith link
Logowith link
Logowith link
Logowith link
Logo with direct link to sponsor website on Foodbank website year-round (avg. 5,800 visits per month)
Recognition at Kick-Off Luncheon8 tickets & logo on
banner
8 tickets & logo on
banner
8 tickets & logo on
banner
8 tickets & logo on
banner4 tickets
Recognition in Food/Fund Drive guidebooks (450) Employee participation in Grand Finale Sort-a-thon Up to 24 Up to 24 Up to 16 Up to 12 Up to 8
Employee participation in Grand Finale Phone-a-thon Up to 10 Up to 10 Up to 10 Up to 10 Up to 6
Large sponsor check displayed at Foodbank for 6 months Outside Dane County: Local Press Release Logo with link to sponsor website on NBC15 website Individual Facebook and Twitter post recognizing sponsorship Recognition in NBC15 campaign promotional commercials that air 5 weeks
Logo & Audio Logo Logo
Logo on Kick-Off Luncheon invite (450) Exclusive volunteer opportunity with NBC15 anchors John Stofflet and Leigh Mills Up to 8 Up to 6
Logo on volunteer gift bag (500) Logo recognition on Grand Finale Postcard (25,000) Logo prominently displayed behind Grand Finale Phone-a-thon (featured in about 27 NBC15 remote cut-ins)
For details on our NBC15 Share Your Holidays sponsorship opportunities, contact Lisa Gundlach, Major Gifts Officer • 608-216-7212 • [email protected]
Check Out HungerCheck Out Hunger retailers participate in the NBC15 Share Your Holidays campaign by encouraging customers to add a cash donation to their bill at checkout. In addition to outstanding marketing benefits*, Check Out Hunger retailers receive marketing tools like promotional posters and donation scan cards to help encourage support from customers.
* Check Out Hunger, Event and Media sponsors receive $5,000/Bronze benefits with up to four volunteer slots during the Grand Finale Sort-a-thon and Phone-a-thon.
In-kind sponsors receive benefits based on their donation’s value, up to $25,000/Diamond level.† Food sponsors receive benefits based on their donation’s wholesale value, up to $20,000/Platinum level.
MIKE’S MIRACLE HOUR RADIO SPONSORSHIPSDuring the NBC15 Share Your Holidays Grand Finale (Thursday, December 8), iHeartRadio personalities on WIBA-AM challenge listeners to phone in financial contributions during one-hour intervals called Mike’s Miracle Radio Hours. Each hour is sponsored by a local business, who will match donations up to a designated level. In addition to multiple mentions of your business during your hour, you will have the opportunity to pre-promote your hour and your business with a live interview.
Sponsorship Benefits:
TIMESLOT PRICE TIMESLOT PRICE12 noon - 1:00 p.m. $1,500 2:00 - 3:00 p.m. $1,500
1:00 - 2:00 p.m. $1,500 3:00 - 4:00 p.m. $1,500
MIKE’S MIRACLE MINUTE SPONSORSHIPSThroughout the NBC15 Share Your Holidays Grand Finale (Thursday, December 8), NBC15 personalities challenge viewers to phone in financial contributions during one-minute intervals called Mike’s Miracle Minutes in honor of NBC15 Share Your Holidays founder and late NBC15 News Anchor Mike McKinney. Each minute is sponsored by a local business that matches donations up to the level designated below.
Sponsorship Benefits:
TIMESLOT PRICE TIMESLOT PRICE6:00 a.m. $2,500 11:00 a.m. (1 of 2) $2,000
6:30 a.m. $2,500 11:00 a.m. (2 of 2) $2,000
7:25 a.m. $2,500 4:00 p.m. (1 of 2) $2,000
7:55 a.m. $2,500 4:00 p.m. (2 of 2) $2,000
8:25 a.m. $2,000 5:00 p.m. (1 of 2) $2,500
8:55 a.m. $2,000 5:00 p.m. (2 of 2) $2,500
9:25 a.m. $1,500 6:00 p.m. (1 of 2) $2,500
9:55 a.m. $1,500 6:00 p.m. (2 of 2) $2,500
10:25 a.m. $1,500 10:00 p.m. $3,000
SOCIAL MEDIA BLITZ SPONSORSHIP - $2,500
On the day of the Kick-Off event, Tuesday, November 1, we will ask people to hold up a “#Share” sign, take a picture and post it to our Facebook page. For each picture posted, your sponsorship provides 15 meals to those struggling with hunger in southwestern Wisconsin. Our goal is to have 500 pictures posted in one day!
Sponsorship Benefits:
Name announced on NBC15 during
the designated live, one-minute
challenge
Name announced on iHeartRadio during the designated one-hour challenge
Name recognition in two Second
Harvest newsletters
(25,000)
Name recognition
in Grand Finale eblasts (distribution:
13,000)
Emcee recognition
at Kick-off Event
(attendance 200+)
Logo recognition at Kick-off
Event
Name recognition on Second Harvest’s
social media pages
Name recognition on Second Harvest’s
website with direct link
An additional pool of funds will match donations all day, so donations made during “Mike’s” periods, will be tripled!