Transcript
Page 1: 4 Ways to Measure the ROI of your Social Media efforts

Four Ways to Measure the ROI of Your Social Media Efforts

October 2, 2010

Page 2: 4 Ways to Measure the ROI of your Social Media efforts

Connect with Pandemic Labs

Matt Peters

Founder & Creative Director

[email protected]

www.pandemiclabs.com

www.pandemiclabs.com/blog

@PandemicLabs

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What’re We Gonna Talk About?

• The Foundations of social media marketing success

• Four ways to measure ROI– Awareness– Engagement– Revenue– Lifetime value comparison

• Q&A

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THE FOUNDATION

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Foundation for Success

• These are the primary pillars of a successful social media strategy

• Everything undertaken must serve at least one

• Ideally, strategies serve all three pillars simultaneously

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METRICS TO MEASURE

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Awareness

• How many consumers are you reaching?

• Website Exposure

• Facebook Exposure

• Twitter Exposure

DEV = Digital Exposure Value

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Engagement

• What is an engagement?

• Blog Measurement

• Facebook Measurement

• Twitter Measurement

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Revenue

• Often the hardest to correlate to social media activities

• Link Tracking & Tagging

• Consumer Flow Analysis

• Coupon Codes

• Baseline Comparison

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Lifetime Value Comparison

• Complicated and takes a long time

• Requires existing CRM

• Control group, and Fan group

• Compare consumer activity over a period of time

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Review: KPIs to show ADR Success

• Awareness• Exposure• DEV

• Engagement• Multiple forms, one metric

• Revenue• Link Tagging• Consumer Flow Analysis• Coupon Codes

• Lifetime Value• Easiest with Facebook Fans

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Questions


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