Download - 42629 - lecture 10 - pitch training
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THEPITCH
DTU – Innovation & Product Development
April 10th 2012
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AGENDA
• Inputs on how to do a pitch- What do you tell them?
- How do you tell them?
• Pitch session 1: Your 5 min. pitch- Team 1-7
• Pitch session 2: Your 5 min. pitch- Team 8-14
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WHYBOTHER?
The purpose:• Create curiosity and interest • Set up more meetings
So it should…• Give a clear description of your idea • Tell how you are going to make money• Where are you and what are your next steps?• Sell the idea through a good story
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WHAT DO YOU TELL THEM?
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Introduction
• Opening slide/logo- Introduce yourself- The essence of your business idea in one sentence
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PRODUCT/SERVICE
• Background: Problem & customer pain
• Business idea: The pain killer - How does your idea address this pain (in a new way)?- Why is this solution better than the competitors’?- Value proposition / Unique selling point
• Idea Protection
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MARKET&CUSTOMER
• Market:- Description and size - Geography- Expected market growth
• Customer:- Who is your typical customer?- Is your user your buyer?- What is your segment?
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BUSINESSMODEL
• How will you make money?- Fixed product price, subscription, after sale and
service, device and disposables
• Expected price
• Expected turnover per year
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IMPLEMENTATION&STATUS
• Timeline:- Where are you now?- What are your further steps?- Important milestones
• Resources needed
• Exit strategy?
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THETEAM
• Your competencies
• Responsibilities
• Plan to reinforce team in the future?
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HOW DO YOU TELL THEM?
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THREERULESOFTHUMB
First tell them what you are going to tell them
Tell them
Then tell them what you told them
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THEINTRODUCTION
• The crucial opening: Catch their ATTENTION
• Generate INTEREST
• Make the listener UNDERSTAND
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HOWDOYOUTELL?
• Smile, eye contact, enthusiasm
• Be prepared
• Talk slowly and clearly
• Stand still (but not too still…)
• Use pictures, quotes, statistics, examples
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POWERPOINT
• Keep it simple 1: Bullet points etc • Use visuals
• Check the quality
• Keep it simple 2: Clear visual identity
• Rehearse
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SUMMARIZE
Know your PRODUCT, AUDIENCE and GOAL
Make them understand the BUSINESS
Generate DESIRE
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PITCHING YOUR IDEA
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CONTACTINFO
Venture CupCopenhagen OfficeHowitzvej 60, 1st floor2000 Frederiksberg
Mikkel SørensenRegional ManagerT: +45 31321390E: [email protected]