![Page 1: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/1.jpg)
4C The Future with
Cloud Wi-FiDr. Kaustubh Phanse
VP Product Design
#futureof
![Page 2: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/2.jpg)
Cloud-managed business Wi-Fi – infrastructure and
managed services – will reach $653 Million in 2014 and
$2.5 Billion by 2018.
IDC Insight Report, March 2014
‘Risk-On’ attitudes and modern technology key to business
growth in the digital era.
The 2014 Gartner CEO and Senior Executive Survey, April 2014
![Page 3: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/3.jpg)
3
CEO
• Accelerate business growth
• Key technology drivers: Social,
Mobile, Analytics, Cloud (SMAC)
COO
• Internal efficiency and cost cutting
• Data-driven decision making
• Staff casting, remote operations, …
CIO
• Information, Intelligence, Insights,
Innovation
• Relentlessly evangelize innovative
technology
• Security, compliance & brand
protection
CISO CMO
• Brand awareness
• Customer engagement
• Customer loyalty
• Incentives
![Page 4: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/4.jpg)
Moretization of Wi-Fi
![Page 5: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/5.jpg)
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 6: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/6.jpg)
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 7: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/7.jpg)
Comprehensive Enterprise Wi-Fi Portfolio
![Page 8: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/8.jpg)
Automatic
Device Classification
Comprehensive
Threat Coverage
Reliable
Threat Prevention
Accurate
Location Tracking
Best Wireless Intrusion Prevention
Automated
Compliance Reporting
![Page 9: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/9.jpg)
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 10: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/10.jpg)
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
![Page 11: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/11.jpg)
The AirTight Cloud
Massively Scalable and Viable Cloud Operations
Hierarchical
Management
Plug-n-Play,
Fault-Tolerant
Template-based
Configuration
AIRTIGHT CLOUD
SERVICES
S I G N I N
Username
Password
Single Sign-On
Access
RESTful
Web APIs
![Page 12: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/12.jpg)
Scaling easily across tens of thousands of sites
![Page 13: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/13.jpg)
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 14: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/14.jpg)
MSP-ready
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Guest
Engagement
Cloud-based
Management
![Page 15: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/15.jpg)
Social
Guestbook Loyalty Click-through
SMS Payment
…
Guest Wi-Fi AccessCRM, Marketing, Loyalty
Guest Management
& Analytics
Framework for 3rd Party Integration
Connect Engage
![Page 16: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/16.jpg)
AirTight BrandBuilder™
![Page 17: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/17.jpg)
AirTight BrandBuilder™
![Page 18: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/18.jpg)
1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
Custom branded workflow in minutes!
![Page 19: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/19.jpg)
19
Monthly ROI
30X
Annual Revenue
25%
Eclub Signup
12.5%
![Page 20: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/20.jpg)
Roosevelt’s at 7 Eatery and Alehouse
98113
128
147
0
20
40
60
80
100
120
140
160
January February March April
Customers who stay 30-45 minutes
![Page 21: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/21.jpg)
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 22: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/22.jpg)
MSP-ready
Secure Wi-Fi
Access
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
Guest
Engagement
Wi-Fi
Analytics
![Page 23: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/23.jpg)
Wi-Fi Analytics
Presence Analytics
• Total Foot Traffic
• Passers-by vs. Inside
• Dwell Time
Loyalty Analytics
• New vs. Repeat Visitors
• Visit Frequency
• Visit Recency
Engagement Analytics
• Conversion and Bounce Rates
• Guest Wi-Fi User Demographics
• Guest Wi-Fi User Profiles
Wi-Fi Usage Analytics
• Device Types
• Data Traffic
• Session Duration
![Page 24: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/24.jpg)
Instant Insights
![Page 25: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/25.jpg)
Cloud-based
Management
MSP-ready
Guest
Engagement
Secure Wi-Fi
Access
Wi-Fi
Analytics
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 26: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/26.jpg)
Secure Wi-Fi
Access
AirTightMojo Studio
Single Sign-On
Moretization of Wi-Fi
Cloud-based
Management
Guest
Engagement
Wi-Fi
Analytics
MSP-ready
![Page 27: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/27.jpg)
MSP-ready
Mobile App Ecosystem
Nano
BrandBuilder Insights
WizShark
Customer Management
Recurring Revenue
Training & Certification
AirTightMojo Studio
Single Sign-On
![Page 28: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/28.jpg)
Single Pane to Manage Customers
![Page 29: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/29.jpg)
Single Pane to Manage Customers
![Page 30: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/30.jpg)
Powered by AirTight’s RESTful
Web APIs and SSO
Get things done quickly and
simply!
Mobile (Web) App Ecosystem
Nano
BrandBuilder Insights
WizShark
![Page 31: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/31.jpg)
AirTight Nano
![Page 32: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/32.jpg)
Plug-n-Play with any
AirTight AP modelReportingWi-Fi Analytics
External Rogue
Authorized
WIPS & ComplianceOptimal Radio
Configurations
2.4 GHz 5 GHz
Network ConfigurationsCustom Captive PortalPrivate & Guest Wi-Fi
Networks
AirTight Nano
![Page 33: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/33.jpg)
Cloud-based
ManagementMassively scalable
Extensible
Hierarchical management
Template-based configuration
Viable
MSP-ready
Hassle-free, recurring revenue
App ecosystem
Free training and certification
Single Sign-On (SSO)
Customer management
Guest
Engagement Guest Wi-Fi
CRM integration
Social login
Brand building
Wi-Fi monetization
Suite of Wi-Fi platforms
Controller-less
Software configurable radios
Business Wi-Fi features
Secure Wi-Fi
Access
Best WIPS
Wi-Fi
AnalyticsPresence analytics
Demographics
Loyalty analytics
Location analytics
User profilesAirTight
Mojo Studio
Single Sign-On
Moretization of Wi-Fi
![Page 34: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/34.jpg)
34
blog.airtightnetworks.com
slideshare.net/airtight
@Airtight
#futureof
![Page 35: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/35.jpg)
http://blog.airtightnetworks.com/crn-2014-tech-innovator-awards/
![Page 36: 4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014](https://reader033.vdocuments.net/reader033/viewer/2022052623/5598197d1a28ab57048b459f/html5/thumbnails/36.jpg)
Kaustubh PhanseVP of Content and Product DesignAirTightNetworks4C: The Future With Cloud Wi-Fi –NexGenCloud 2014Wednesday, December 3,2014:11:30 AM -11:50 AMKaustubh Phanse brings 12+ years of technology and product innovation in the field of wireless networks, mobile computing, and cloud services to his role as the VP of Content and Product Design at AirTight Networks. In this role, he drives the strategy for UI/UX design, mobile web apps, and innovative cloud Wi-Fi services. Previously, Kaustubh has served as the company's Principal Wireless Architect and Chief Evangelist. He is frequently invited to speak at leading industry conferences such as RSA, Interop, Mobile Connect, Info Security Summit and CSI.
4C The Future with
Cloud Wi-Fi@AirTight
Booth 1119
#futureof