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4CNW TALENT
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Ireland North West
4CNW Creatives Discovery Session
Aoife Flynn
4CNW TALENT
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Agenda
14.00 Welcome and Overview – Aoife Flynn
14.15 Background to Creative State –Mary McAuliffe
14.45 Case study – Micheál Ó Domhnaill - Live Trad
15.00 How to Apply
15.10 Q & A
4CNW TALENT
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4CNW
“Creative Challenge Celtic Crescent North West”
What does that mean for you?
4CNW TALENT
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What is 4CNW TALENT?
1. A fund to enable businesses to commission the services of a creative professional
2. A programme of support and brokerage to make the process easy
3. An opportunity to be listed in the 4CNW Creative Directory…and howtogrow.eu
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4CNW TALENT
The Fund
4CNW will provide a talent voucher valued between€1,000 - €5,000 which will act as 50% funding of the cost of the project delivery.
This will create an overall commissioning pot of €2,000 - €10,000 which will be used to commission the services of an recommended creative professional.
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Types of Businesses & Challenges
4CNW TALENT
• Eligible Businesses from the North West – Agri-food, Life Science, Technology & Tourism - will apply to be beneficiaries of the talent voucher
• Businesses will use this voucher, plus their own funds, to commission the services of a creative professional who can offer new areas of expertise to help solve a particular business challenge.
• Eligible Challenge: new or improved product, process, service, business model or customer interface
• Scaled Challenge: able to be completed within the 3 month timeframe and within the allowed budget
• Solvable Challenge: able to be completed utilising the existing creative skills available
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4CNW TALENT
The Creative Directory
• To apply for the programme, Creative Professionals apply to be listed on the 4CNW Creative Directory
• Only 4CNW Directory Creatives are eligible for partnering with a voucher recipient
• An Expert panel will recommend which eligible creatives are the best service providers for the shortlisted challenges
• 3 matched creatives will meet, and pitch, to each voucher recipient/business challenge
• The voucher recipient will ultimately select the creative best fit for their project challenge
• Outside of the voucher programme, the Directory will be used to promote and develop creative industries from the region from June 2013
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4CNW TALENT
Eligibility Criteria
• Have a business address in Ireland North West (Sligo, Mayo, Donegal, Leitrim, Roscommon), Scotland or Northern Ireland
• Be able to demonstrate a track record in your field • there is a link to upload a portfolio/showreel with your
application
• Be able to deliver a project between mid-May and mid-August 2013.
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4CNW TALENT
Mary McAuliffe,
Programme Director
The Creative State North West
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Regional Broker Network
Ireland : Creative State North West (PPP)
Northern Ireland : NORIBIC
Scotland: Cultural Enterprise Office
4CNW TALENT
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Working Together4CNW Business Support Programme
Cross Sector Collaboration - Regional Vision - Concrete Action
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4CNW TALENT
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HOW DOES IT WORK?
4CNW Business Innovation
THE PROCESS:• Registration• Matchmaking• Collaboration
4CNW TALENT
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Examples
Industry ChallengesCreative Services
Agri-food- Add value to product range
Life Sciences- New market need
Technology- New raw materials
Tourism- Increase competitiveness/ sales
Web DesignerFilm Maker
Photographer
JewellerFashion DesignerGraphic Design
CeramicistBlacksmith
WriterMusician
Theatre Company
4CNW TALENT
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Impacts
• 4CNW will drive new linkages between the creative sector and 4 key industry sectors
• Demonstrate the role of creative industries in the wider eco system of innovation
• Provide a new model for measuring CI’s impact as a catalyst for economic growth. Furthermore, it is expected that 150 jobs will be safeguarded.
4CNW TALENT
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4CNW: Business Support Programme Summary
4CNW TALENT
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Find out more, visit our websitewww.creativestatenorthwest.com
Mary Mc Auliffe, Programme Director The Creative State North West
THANK YOU
4CNW TALENT
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4CNW Case Study
Micheál Ó Domhnaill
Live Trad
4CNW TALENT
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Creative Application Details
• Eligibility Criteria• How to Apply • Frequently Asked Questions (FAQs)
4CNW TALENT
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Eligibility Criteria
• Have a business address in Ireland North West, Scotland or Northern Ireland
• Sligo, Mayo, Donegal, Leitrim, Roscommon
• Be able to demonstrate a track record in your field • there are opportunities to upload a portfolio/showreel with your
application, and to list prior clients
• Be able to deliver a project between mid-May and mid-August 2013.
4CNW TALENT
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Section One – Company Details
• Business Name, Business Address, County, Email, Tel. Number, Contact Job Title, Contact Name
• Note public email address for Directory
• Year you commenced trading• Number of employees or self employed• Website & Facebook address where applicable
4CNW TALENT
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Section Two – Key Section
• Check your creative sector(s) from a list • Describe your Primary business activity (15 words)• Provide a description of your business which will ultimately
appear in the Creative Directory – key promotional piece (140 words)• What skills/service can you provide? (70 words)• List two collaborative projects that you have been involved in at
regional, national or international level that illustrate your core skillset • List any relevant awards / publications (70 words)• Attach a portfolio – pdf, vimeo, youtube or weblink only
Note: Downloadable sample form to work on prior to submission
4CNW TALENT
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Section Three – Your Clients
• List 2-5 previous clients including their company name and their website– This will appear on the public directory, so ensure you have their prior
permission to list them
4CNW TALENT
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Section Four – Mapping
Info from this page will not be made publically available and will not affect your application
• Company / Organisation type • Membership of Clusters / networks• Your VAT Status• Turnover / Income at year end 2012
4CNW TALENT
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Frequently Asked Questions (FAQ)
• Read FAQ online before you complete the application form
• Download the sample form from the last FAQ
• email [email protected] if there are any further questions you would like answered
4CNW TALENT
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Frequently Asked Questions (FAQ)
• What are the creative industries?
• What support is available?
• Are there examples of 4CNW talent voucher project collaborations I can review?
• How will I receive the voucher funding?
• Who is the contract for collaboration between?
• Intellectual property rights issues?
4CNW TALENT
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Frequently Asked Questions (FAQ)
What kind of web design, marketing, printed materials or video production activities are eligible?
Projects must aim at radical improvements such as:
• Opening up a new market for the business• Altering the way the business distributes its products• Providing a new way of interacting with customers
4CNW TALENT
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Timeframe 2013
• Register your challenge online – 18th February closing date• NW Challenges ranked by Regional Panel – 5th March• Independent Expert Panel (all regions) – 22nd March• Independent Expert Panel (all regions) – 22nd March• Shortlisted challenges notified – 3rd - 5th April• Matchmaking Process – 3rd April – 3rd May• Business-Creative introductions – 29th April – 3rd May• Match Made Networking Event – 20th June• Projects completed – 6th September
4CNW TALENT
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Summary
• All details on www.creativestatenorthwest.com under Apply > Information for Creatives
• Broker helpdesk at [email protected]
• Application deadline is 8th March 2013
• Apply online only : www.creativestatenorthwest.com/apply
Questions….?
4CNW TALENT
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4CNW TALENT
Connect with us:
www.creativestatenorthwest.com
facebook.com/TheCreativeState
twitter.com/CreativeStateNW