80%
in just 12 months.
allowed NPR® toincrease page views
Adaptive content in action
Benefits of adaptive contentMaking content adaptive creates 5 key benefits
SourcesMobify. “Global Screen Size Diversity Infographic: Sizing Up Man's New Best Friend.” Mobify. Mobify, 20 Dec. 2012. Web. 8 Apr. 2013. <http://www.mobify.com/blog/global-screen-size-diversity/>.
Jacobson, Daniel. “COPE: Create Once, Publish Everywhere.” ProgrammableWeb. ProgrammableWeb.com, 13 Oct. 2009. Web. 10 Apr. 2013.
<http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/>.
Kruger, Lacey. “Adaptive Content for a Future-Proofed World.” NpENGAGE. NpENGAGE, 19 Oct. 2012. Web. 11 Apr. 2013.
<http://www.npengage.com/mobile/adaptive-content-for-future-proofed-world/>.
McGrane, Karen. “Adapting Ourselves to Adaptive Content.” Karen McGrane. Karen McGrane, 4 Sept. 2012. Web. 08 Apr. 2013.
<http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/>.
Content Marketing Institute, and MarketingProfs. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends - North America. Rep. Brightcove, 24 Oct. 2012. Web. 11 Apr. 2013.
<http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf>.
You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)
of marketers feel challengedwith producing
enough content.
64%
Shift your focus to quality rather than presentation and apply adaptive content principles to let your message
come through regardless of where or how it is viewed.
Adaptive ContentCreating harmony between content and technology
What is adaptive content?
www.4imprint.com
Infographic created by www.4imprint.com, based on the Adaptive Content Blue Paper®. Download Blue Paper at: http://info.4imprint.com/bluepapers/adaptive-content/
Building structure into content
Learn how to COPE with content
Adaptive content...
Adjusts to
should bebroken into chunks: is raw and
unformatted
contains meaningful metadata that determines what should be displayed based on user preference
can be used on multiple platforms
and inmany formats
Adaptive Content =
More Flexibility
Flexible
1
Can be more easilyshared and spread
3
Can be reassembledand recycled
2
Travels further
4
Takes your messageto more users
5
COPE = Create Once, Publish Everywhere
Build content management systems
Separate content from display
Ensure that content is modular
Ensure that content is portable
Key takeaways from theCOPE philosophy:
Have the RIGHT content
To the RIGHT user
At the RIGHT time
On the RIGHT device
Challenge
Solution
imagebody
header sub-head
Device User Preference Screen Size
