Transcript
Page 1: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

April 7, 2023Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute

5 Content Marketing Practices

Businesses Ignore (and You Should

Not)Presented by Joe Pulizzi

Page 2: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Content Marketing InstituteCMI teaches marketers how to effectively own their media channels

to attract and retain customers.

Page 3: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

There Is One Keyto a Successful Presentation

Page 4: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

4Image courtesy of Pooky Poetry

Page 5: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

1

Page 6: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

The Evolution ofContent Marketing

Page 7: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 8: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 9: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 10: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 11: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 12: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 13: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 14: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

91/100

http://bitly.com/cm-research

Page 15: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14 sodahead.com

Page 16: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Just 42% believe their

content marketing is effective

http://bitly.com/cm-research

Page 17: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 18: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

How Many of You Have a Documented Content Marketing

Strategy?

Page 19: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 20: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 21: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Sales, Savings & Sunshine

Should #1

Page 22: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 23: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 24: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 25: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
Page 26: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 27: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

CREATE A WHY FOR EACH CHANNEL

Page 28: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Create a Content Marketing Mission Statement

Should #2

Page 29: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 30: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Enabling Women to Have More Quality

Time with Their Families

Page 31: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 32: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Help Engineers Answer the Most

Challenging Industrial Solder Questions

Page 33: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Why?Welcome to Inc.com, the place where entrepreneurs and

business owners can find useful information, advice, insights,

resources and inspiration for running and growing their

businesses.  

1. Core Target Audience

2. What Will Be Delivered

3. The Outcome for the Audience

Page 34: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Never Build Your Content Ship on Rented

Land

Should #3

Page 35: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 36: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 37: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Focus on Subscribers As a Key Metric

Page 38: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14 38

Page 39: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14 39

Page 40: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

What’s the difference between those who subscribe to my content and those that

don’t?

Page 41: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Leverage Influencers the Build an Audience

Should #4

Page 42: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 43: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

4 : 1 : 1

Sales

Content Marketing

Influencer

Sharing

Page 44: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 45: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14 45

Page 46: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 47: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14 47

Page 48: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14 48

Page 49: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Buy vs. Build

Should #5

Page 50: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Image courtesy sendgrid.com

Page 51: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

Page 52: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

TAKEAWAYS1. Set Your Goals for Sales, Savings or Sunshine

2. Why Are You Using Each Channel?

3. Focus On the Reader’s Outcome

4. Create a Content Marketing Mission Statement

5. Don’t Build Your Content Ship on Rented Land

6. Focus on Subscribers as a Key Metric

7. Build an Influencer List to Build Audience

8. Bake Influencers Into Your Content

9. Create an Engine to Get and Keep Subscribers

10.Consider Buying!

Page 53: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

@JoePulizzi #SMMW14

1

Page 54: 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14

54

Joe [email protected]

@JoePulizzi

THANK

YOU


Top Related