5DIGITAL IDEASTO CONSIDER WHEN
MARKETING YOUR STARTUP
THIS IS NOT GROWTH HACKING
PHASED APPROACH1. Find Your Audience
2. Raise Awareness
3. Capture Interest
4. Tell Your Story
5. Convert
EMAILEMAIL NEWSLETTER
Benefits
• No algorithm
• Creative control
• Universal compatibility
Challenges
• Building an audience
• Managing subscriber list
• Designing the email
START WITH ALANDING PAGE
LaunchRock.comLaunchEffectApp.com
KickoffLabs.com
Unbounce.comRocketStart.me
DesignModo.com/Generator
LIST BUILDING, DESIGN,AND DISTRIBUTION
MailChimp.com
FLOWMAILLanding Page
BONOBOSEmail Newsletter
ONWARD RESERVEEmail Newsletter
TIPS
• Provide value exchange
• Keep it visual
• Have secondary CTAs
BLOGBLOG
Benefits
• No filter on content
• SEO / SEM
• Flexible content types
Challenges
• Building an audience
• Creating content
• Hosting
USE A HOSTED PLATFORM
WordPress.comSquarespace.com
Tumblr.com
Medium.com LinkedIn.comSvbtle.com
TIPS
• Stick with it
• Promote your content
• Have a unique POV
AUDIOPODCAST
Benefits
• Highly engaging
• Less competition
• Fill new space
Challenges
• Recording and editing
• Hosting the content
• Distributing the podcast
PODCAST
Source: Edison Research, Fall 2014
FIND A GOOD HOST
PodBean.comLibsyn.com
Squarespace.com
SoundCloud.comBlubrry.com
Buzzsprout.com
BUY A GOOD MIC
BlueMic.com
ESPNFantasy Underground Podcast
TIPS
• Set a regular schedule
• Invite guests
• Create an episode template
PAIDSOCIAL ADVERTISING
Benefits
• Highly targeted
• Highly scalable
• Builds an audience
Challenges
• Targeting your audience
• Budgeting cost
• Creating content
SOCIAL ADVERTISING
800-POUND GORILLAS
Ads.Facebook.com Ads.Twitter.com
TEST TWITTER LEADGENERATION CARDS
BARKBOXFacebook Advertising
50% of daily conversions on its website from Facebook5K new subscribers per month
1/3 daily traffic to website from Facebook
LINCOLNCinemagraph Ads
TIPS
• Start Small
• Test Frequently
• Focus On KPIs
NEWEXPERIMENT
Benefits
• Find your niche
• Test assumptions
• Rapid response
Challenges
• Fewer examples
• More risk
• Channel popularity
EXPERIMENT
Pinterest.comReddit.com
Foursquare.com
Snapchat.comVine.com
Apple Watch
DOMINO’SSmartwatch Ordering
MEUNDIESSponsored Video
TIPS
• Make small bets
• Find your passion
• Publicize your activity
5 MARKETING IDEAS1. Email Newsletter
2. Blog
3. Podcast
4. Social Advertising
5. Experiment
THANK YOU!Contact: @CoryOBrien