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5 EASY WAYS ON HOW TO CREATE AN
EFFECTIVE SOCIAL MEDIA CAMPAIGN
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- Allan S. Guese
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CREATING THE TITLE
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CREATING THE TITLE
A/B Testing• Article about blog growth
1. How to make money with a blog
2. How I used this blog to replace my day job
3. How I grew this blog from $100/m to a full-time income
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CREATING THE TITLE
A/B Testing• Article about blog growth
1. How to make money with a blog
2. How I used this blog to replace my day job (82%)
3. How I grew this blog from $100/m to a full-time income
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CREATING THE TITLE
Tools for A/B Testing Titles1. Title Experiments Free
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https://wordpress.org/plugins/wp-experiments-free/
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CREATING THE TITLE
Tools for A/B Testing Titles2. Qeryz
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http://www.qeryz.com
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CREATING THE TITLE
Tools for A/B Testing Titles3. List Strategy
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CREATING THE TITLE
Tools for A/B Testing Titles3. Emotional Marketing Value Headline Analyzer
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http://www.aminstitute.com/headline/
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USE THE RIGHT IMAGE SIZES
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USE THE RIGHT IMAGE SIZES
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Fact:
• People are more likely to share blog entries or newsletters that have images.
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USE THE RIGHT IMAGE SIZES
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Social Media Image Size Cheat Sheet
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SCHEDULING YOUR POST
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SCHEDULING YOUR POST
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• Distribute contents at times when your traffic reaches its peak
• Have a post for special occasions and holidays
• Consider your target country’s timezone
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OFFER PRIZES AND INCENTIVES
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OFFER PRIZES AND INCENTIVES
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• Your product, your prize
• Incentive program to referring customers
• Hold a contest that creates awareness about your product
• Offer extra giveaway prize
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PROVIDE SOLUTIONS, BUILD RELATIONSHIPS
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PROVIDE SOLUTIONS, BUILD RELATIONSHIPS
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• Create a thoughtful profile
• Follow others
• Share/endorse others’ content
• Don’t pitch!
• Tell people where to find you
• Be real