the future of direct marketing
that changefacts *5
>|’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’
1
Thinksmall
.
To achieve the maximised value of customer-oriented marketing campaigns, you need to break them into many small yet highly targeted ones and deliver
them at scale, while capturing customer response at the customer level .
.
.
.
..
.
...
2Let go of the typical ‘contact rules’ and focus instead on ‘customer’s rules’. As long as your communications are relevant and customers want to receive them, they will allow you to
contact them more often.
___________Forget your rules
Analysis is just a theory
The analysis can tell you only
what the customers may respond.
It remains a prediction until
they actually do so. The best way
to figure out what works is to
test it. Ask your customers,
listen to them, then weed out
ineffective campaigns.
.................................
3
Listen to the unsaidCustomers’ lack of response is just as important as
their response. So you must collect response from
any interaction and learn from it.
4 .
Sometimes a few conversations are required to first get
your customers into the right state of mind. Everything
once done right will finally create financial return in
some way or build up to something. Give it time .
is moneyTime
- $ $ $ $ $ $ -5
>|>|.
Watch the full video of
The Future of Direct
Marketing by Regan Yan here
www.digitalalchemy.asia
Get social with us at:
Want to learnmore detai ls
in motion?....................
|