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Page 1: 5 Mobile Breakthroughs That Will Change Marketing (talk for the Philippine Association of National Advertisers)
Page 2: 5 Mobile Breakthroughs That Will Change Marketing (talk for the Philippine Association of National Advertisers)

Welcome to the Smartphone Age

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Mobile Instant Messaging > SMS

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The Numbers

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Asia = More than 1B users

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Beyond Messaging

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Your New Online Storefront

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Fruits

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Health Insurance

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WeChat Vending Machines

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New York Apartment - $13M

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Stickers

1 billion stickers/day

$66M revenue

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Mobile Coupons

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Flash Sales

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User Generated Content

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Geo-Targeted SMS

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© Mobext 2012 mobext.com

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Geo-Targeted Mobile Banners

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Create Audience Pools Using Location

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10M Profiled users

30M Location

Points/day

*From AdNear ad network

How Big is the Market Locally?

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Consumer Database System

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Time Spent

Geography

Purchase

History

Social

Sharing

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