5 Simple Ways to Engage Email Subscribers With Facebook
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Why does this matter?
1. Share top stories from your Page in your newsletter
2. Ask supporters to share campaigns
3. Ask subscribers to like your page
4. Experiment with sweepstakes
5. Turn new subscribers into spokespeople
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
More engaged email subscribers means
more engaged donors and volunteers.
Why is this important?
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#1) Share top FB posts in your newsletter
Kill two birds with one stone:
1. Create more engagement for your best FB posts.
2. Source vetted content for your newsletter.
Include top posts in every newsletter.
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#2) Ask supporters to share campaigns
Your supporters want to get the word out about important campaigns.
• Is your campaign urgent?
• Make is easy by using Facebook sharer (next slide).
• Test sharing before you send email.
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#2) Ask supporters to share campaigns
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#3) Ask subscribers to like your page
A high-quality fan base is comprised of people who REALLY like your nonprofit!
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#4) Experiment with sweepstakes
People love getting free stuff, especially if it promotes a cause they care about.
• Is your swag brag-worthy?
• What local retailers are popular among your Facebook Page fancies (use Facebook Graph)?
• Select a giveaway that aligns with your cause. For example, a dog shelter can offer dog training, or a dog-friendly vacation.
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#5) Turn new subscribers into spokespeople
Leverage that critical moment when people join your email list.
• Thank you page.
• Include sharing action (see #2)
• Also ask new donors, volunteers, etc.
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
#5) Turn new subscribers into spokespeople
Leverage that critical moment when people join your email list.
• Thank you page.
• Include sharing action (see #2)
• Also ask new donors, volunteers, etc.
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Bonus) Add newsletter to Page CTA
Set up your Facebook Page CTA to promote your email newsletter!
5 Simple Ways to Engage Email Subscribers With Facebook
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John
